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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary [Hardcover]

Joseph Michelli (Author)

3.5 out of 5 stars See all reviews (8 customer reviews)

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Product details

Hardcover: 208 pages
Publisher: McGraw-Hill Professional (1 Sep 2006)
Language English
ISBN-10: 0071477845
ISBN-13: 978-0071477840
Product Dimensions: 21.6 x 14.2 x 2.1 cm

Average Customer Review: 3.5 out of 5 stars See all reviews (8 customer reviews)

Amazon Bestsellers Rank: 23,659 in Books (See Top 100 in Books)
- #19 in Books > Business, Finance & Law > Management > Distribution > Retail
- #30 in Books > Business, Finance & Law > Biographies & Histories > Company Histories
- #83 in Books > Business, Finance & Law > Small Business & Entrepreneurship > Entrepreneurship

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Product Description

ILAM Edge, February 2007

The message is powerful... an illuminating and enjoyable read

Product Description

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

Reach out to entire communities
Listen to individual workers and consumers
Seize growth opportunities in every market
Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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Customer Reviews

8 Reviews

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4 star:		(2)
3 star:		(3)
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Average Customer Review

3.5 out of 5 stars (8 customer reviews)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars An insight into some aspirations of Starbucks' management team, 22 Nov 2006

CS (UK) - See all my reviews

This review is from: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Hardcover)

This book is a good read and is best described as a statement of the company's aspirations. It focuses mainly on the good work that the company does and its contribution to society. I guess that this is how the author gained access to the senior management? An easy read about a high street brand.

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1 of 1 people found the following review helpful:

3.0 out of 5 stars Can the one with the black apron serve me please....?, 10 Jan 2010

M. Edney (Dorset, England) - See all my reviews
(REAL NAME)

This review is from: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Hardcover)

An interesting, yet obviously biased insight into the business ethos and guiding principles at the biggest Coffee franchise in the world. I started to lose interest half way through, as the author's ramblings went on and on and just got more and more tedious. Highlights include; Starbucks impressive attitude towards customer service and loyalty, the training and coffee knowledge given to staff who earn the coveted 'black' apron, and also how unfortunately small the store managers salaries can be.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars 5 lessons for us all, 14 Nov 2006

Bhanu Dhir "bnu3358@aol.com" (UK) - See all my reviews
(REAL NAME)

This review is from: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Hardcover)

This book is well structured, easy to read and inspiring. It not only shows how the Starbucks experience was created but how any business can emulate some of of their values and principles.

I fully intend to use the principles in my businesses

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Most Recent Customer Reviews

3.0 out of 5 stars I expected more!
The introduction chapter of this book sets the expectation: 20 pages of celebration of the Starbucks company and I had the impression the rest would be biased too. Read more

Published 8 months ago by Alessandra Arosio

1.0 out of 5 stars Nothing special
Nothing special
I have always been inspired by the story of McDonald and Sturbucks. But this book does not offer any thing revolutionary or different. Read more

Published 14 months ago by Ashkan Nerusangy

4.0 out of 5 stars a good book
This book is quite helpful for my understanding of how Starbucks becme a successful company..the points are written clearly. anyway i get what i want!

Published 23 months ago by Feng Lisha

5.0 out of 5 stars As good as a Starbucks coffee
I bought this book because I'm a Starbucks addict and wanted to know how the company has become so successful. Read more

Published on 21 Nov 2008 by Mutian

3.0 out of 5 stars Five ways Starbucks does it better
Starbucks executives claim that the company's customer-friendly, socially responsible policies amount to a new business model, and author Joseph A. Read more

Published on 29 Mar 2007 by Rolf Dobelli

› See all 8 customer reviews on Amazon.co.uk

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