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Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture
 
 
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Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture (Paperback)

by Taylor Clark (Author)
3.5 out of 5 stars See all reviews (4 customer reviews)
RRP: £7.99
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Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture + Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time + The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Price For All Three: £22.77

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Product details

  • Paperback: 304 pages
  • Publisher: Sceptre (21 Aug 2008)
  • Language English
  • ISBN-10: 0340960825
  • ISBN-13: 978-0340960820
  • Product Dimensions: 19.6 x 13 x 2.3 cm
  • Average Customer Review: 3.5 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 214,696 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

Product Description

Review

'I lift a cup - of something stronger than Frappucino - to you Taylor Clark'

(P.J. O Rourke, New York Times )

'Engaging...witty...fascinating'

(Sunday Telegraph )

'Clark injects his story with plenty of zip and humour'

(Sunday Times )

'absorbing' (Daily Mail )

'entertaining' (Sunday Times )

Product Description
STARBUCKED is the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fuelled its success. Part Fast Food Nation, part social history, STARBUCKED combines investigative heft with witty cultural observation.

How did Starbucks become an international juggernaut? What made the company so beloved that more than 40 million customers visit every week, yet so loathed that protestors have firebombed its stores? Why did Americans suddenly become willing to pay $4.50 for a cup of coffee? And why did the world follow?

Taylor Clark provides an objective, meticulously reported look at  how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee chain are false.

See all Product Description

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What Do Customers Ultimately Buy After Viewing This Item?

Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture
92% buy the item featured on this page:
Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture 3.5 out of 5 stars (4)
£5.99
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Customer Reviews

4 Reviews
5 star:
 (1)
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 (2)
3 star:    (0)
2 star:    (0)
1 star:
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Average Customer Review
3.5 out of 5 stars (4 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
2 of 2 people found the following review helpful:
4.0 out of 5 stars Thoroughly entertaining, 25 Sep 2008
By Vee "Vee's Views" (Middlesex, England) - See all my reviews
This review is from: Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture (Paperback)
I have thoroughly enjoyed this book. Starbucks was my entry point into the world of coffee culture - I have long since moved on, tired of the ubiquitousness, homogenousness and bland coffee - and I was intrigued to see how this mega-monster of a corporation came to be, and gain some insight as to how I got sucked into its ethos. I found this book entertaining, I liked the authorial asides, and I found it balanced, presenting starbucks' rise and rise,and acknowledging the phenomenal success and audaciousness of the company which has shaped the whole high street coffee culture, whilst it becoming abundantly apparent as the book goes on, how from starting out as a sparky well meaning enterprise it has developed into something of a corporate monster which is developing blind spots to itself. I wanted a book that would allow me to make my own mind up about the whole thing, not one with a heavy political agenda
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1 of 2 people found the following review helpful:
4.0 out of 5 stars Very interesting and unbiased nsight into how we ended up with a Starbucks on every street corner, 7 Aug 2008
This review is from: Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture (Paperback)
When I first picked up this book I feared that it was going to be either totally pro Starbucks or totally anti Starbucks. But I needn't have worried, as it happens it turned out to be a very fair and unbiased account of how Starbucks grew from nothing to becoming the corner stone of today's coffee culture.

The author looks at both sides of the story. How Starbucks started out as a place for coffee connoisseurs to get their regular caffeine fix and later took the idea of the need for a "third space" to make their coffee shops the model for a cool place to be seen. Whether you agree with the companies' philosophy and desire to become bigger than McDonald's is a different story ... and largely irrelevant in terms of what this book is about. At the same time some of the negative impacts companies like Starbucks and other coffee companies have on local communities, coffee growers, small independent coffee shops etc. are also brought up in this book. The author doesn't attempt to brainwash the reader in any way but instead just presents the facts and concepts as they are and leave it to people to make up their own minds.

Regardless of whether you are for or against Starbucks is not really the issue here. I believe anyone with an interest in economics, business strategy or coffee for the sake of coffee would enjoy reading this book.
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5.0 out of 5 stars Addictive, 3 May 2009
By Skiach (Burntisland, Scotland) - See all my reviews
This review is from: Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture (Paperback)
I am generally ambivalent towards Starbucks. I drink their coffee (and to be honest, quite enjoy it) but am just as likely to visit Costa or an independent coffee shop. So when I picked up this book, it was without any preconceptions or expectations.

It turned out to be one of the most entertaining and addictive books I have read. Taylor Clark has a light, readable style that lets him convey the tale of Starbucks, it's people and the coffee industry, in a thoroughly enjoyable and insightful way. In another hand this story could have easily degenerated into a dull exercise in statistics and finger pointing but the author avoids that trap and presents an informative and balanced view, with lots of examples of what makes a successful business.

It gives a great insight into how a quirky little Seattle coffee shop became the omnipresent global brand we know today.
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