St. Germain


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At a Glance

Birthname: Ludovic Navarre
Nationality: French
Born: 1973


Biography

Pierre-Alexandre Vertadier - Former Head of Marketing and International Development for EMI France. He tells us this story as he lived it in 2000.

‘When I first arrived at EMI, Marc Lumbroso (former EMI Music France chair) was all excited about his latest signing; we have to admit we were far from imagining what was about to happen to us. We knew about St Germain’s talent. We all had his first album Boulevard. We all tended to think of this enigmatic name in connection with the famous French Touch of whom he was one of the precursor. We also knew he was the first electro wave artist to ... Read more

Pierre-Alexandre Vertadier - Former Head of Marketing and International Development for EMI France. He tells us this story as he lived it in 2000.

‘When I first arrived at EMI, Marc Lumbroso (former EMI Music France chair) was all excited about his latest signing; we have to admit we were far from imagining what was about to happen to us. We knew about St Germain’s talent. We all had his first album Boulevard. We all tended to think of this enigmatic name in connection with the famous French Touch of whom he was one of the precursor. We also knew he was the first electro wave artist to perform on stage with musicians (December 1995 at the Les Transmusicales in Rennes, France). But there was already something weird afoot. Like Claude Nougaro who had just signed with this label, St Germain would be released on Blue Note. Nowhere else. Blue Note? St Germain on Blue Note, the legendary jazz label? Then as usual, he made us sign blind, or rather deaf, without listening to a second’s worth of music. No dates, no extracts. Then one day, St Germain turned up with his master tape. Without letting anyone know, he left it on the desk. Good luck. Let the music play. Then things started happening fast! A lot has been said about this album. So no need to say any more. Because in
the end, Tourist doesn’t have anything to prove. Been there done that. 3 million albums sold worldwide. Or how an album that sets itself a high standard finds its own audience. A mass audience. This kind of tale is quite rare in the music industry. Because in the end, you can say what you like, Tourist’s appeal completely overwhelmed us. The stuff of dreams for the guys in marketing. He has become the ‘in’ soundtrack in this somewhat stuffy start of the century. You can’t go to a hip restaurant, fashion show, or club without hearing St Germain. And not only in France, it’s a global phenomenon! Few French artists can claim to have outsold the Beatles in New Zealand. There aren’t that many to have had everyone dancing at the Royal Albert Hall either. Since then, each new EMI France chair has been keeping a sharp lookout for any master tapes that might be lurking on their desk. It’s now being murmured that it won’t be long now. In the meantime, we still haven’t tired of Tourist.’

This biography was provided by the artist or their representative.

Pierre-Alexandre Vertadier - Former Head of Marketing and International Development for EMI France. He tells us this story as he lived it in 2000.

‘When I first arrived at EMI, Marc Lumbroso (former EMI Music France chair) was all excited about his latest signing; we have to admit we were far from imagining what was about to happen to us. We knew about St Germain’s talent. We all had his first album Boulevard. We all tended to think of this enigmatic name in connection with the famous French Touch of whom he was one of the precursor. We also knew he was the first electro wave artist to perform on stage with musicians (December 1995 at the Les Transmusicales in Rennes, France). But there was already something weird afoot. Like Claude Nougaro who had just signed with this label, St Germain would be released on Blue Note. Nowhere else. Blue Note? St Germain on Blue Note, the legendary jazz label? Then as usual, he made us sign blind, or rather deaf, without listening to a second’s worth of music. No dates, no extracts. Then one day, St Germain turned up with his master tape. Without letting anyone know, he left it on the desk. Good luck. Let the music play. Then things started happening fast! A lot has been said about this album. So no need to say any more. Because in
the end, Tourist doesn’t have anything to prove. Been there done that. 3 million albums sold worldwide. Or how an album that sets itself a high standard finds its own audience. A mass audience. This kind of tale is quite rare in the music industry. Because in the end, you can say what you like, Tourist’s appeal completely overwhelmed us. The stuff of dreams for the guys in marketing. He has become the ‘in’ soundtrack in this somewhat stuffy start of the century. You can’t go to a hip restaurant, fashion show, or club without hearing St Germain. And not only in France, it’s a global phenomenon! Few French artists can claim to have outsold the Beatles in New Zealand. There aren’t that many to have had everyone dancing at the Royal Albert Hall either. Since then, each new EMI France chair has been keeping a sharp lookout for any master tapes that might be lurking on their desk. It’s now being murmured that it won’t be long now. In the meantime, we still haven’t tired of Tourist.’

This biography was provided by the artist or their representative.

Pierre-Alexandre Vertadier - Former Head of Marketing and International Development for EMI France. He tells us this story as he lived it in 2000.

‘When I first arrived at EMI, Marc Lumbroso (former EMI Music France chair) was all excited about his latest signing; we have to admit we were far from imagining what was about to happen to us. We knew about St Germain’s talent. We all had his first album Boulevard. We all tended to think of this enigmatic name in connection with the famous French Touch of whom he was one of the precursor. We also knew he was the first electro wave artist to perform on stage with musicians (December 1995 at the Les Transmusicales in Rennes, France). But there was already something weird afoot. Like Claude Nougaro who had just signed with this label, St Germain would be released on Blue Note. Nowhere else. Blue Note? St Germain on Blue Note, the legendary jazz label? Then as usual, he made us sign blind, or rather deaf, without listening to a second’s worth of music. No dates, no extracts. Then one day, St Germain turned up with his master tape. Without letting anyone know, he left it on the desk. Good luck. Let the music play. Then things started happening fast! A lot has been said about this album. So no need to say any more. Because in
the end, Tourist doesn’t have anything to prove. Been there done that. 3 million albums sold worldwide. Or how an album that sets itself a high standard finds its own audience. A mass audience. This kind of tale is quite rare in the music industry. Because in the end, you can say what you like, Tourist’s appeal completely overwhelmed us. The stuff of dreams for the guys in marketing. He has become the ‘in’ soundtrack in this somewhat stuffy start of the century. You can’t go to a hip restaurant, fashion show, or club without hearing St Germain. And not only in France, it’s a global phenomenon! Few French artists can claim to have outsold the Beatles in New Zealand. There aren’t that many to have had everyone dancing at the Royal Albert Hall either. Since then, each new EMI France chair has been keeping a sharp lookout for any master tapes that might be lurking on their desk. It’s now being murmured that it won’t be long now. In the meantime, we still haven’t tired of Tourist.’

This biography was provided by the artist or their representative.

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