This product is better than Fake Bake Flawless and costs a fraction of the price. I've been using Fake Bake products for years, and Fake Bake Flawless for several months. I've tried just about every fake tan on the market, and Fake Bake seemed to suit my pale skin best and give me a dark looking tan without looking orange. I was tired of paying £13 a bottle (at cheapest) so I started looking for alternatives and I saw the reviews for this so I thought what the heck I'll give it a go for that price. I wasn't disappointed! This stuff glides onto your skin perfectly and it's much less messy than fake bake because it's a mousse not a spray. I recommend applying with a mitt before bed for best results. If you do it just glides perfectly onto your skin. Also, when using a mitt, half of it doesn't get soaked into the mitt like with liquids (Fake Bake Flawless) so a little goes a long way. On top of that, the bottle is larger, so both the extra quantity and the fact that it's a mousse means that I get twice as many applications, for about 5th of the cost! This stuff is fantastic! I also think it has a slightly better colour, lasts longer and fades more evenly than Fake Bake Flawless. My only negative point would be that it's not paraben free whereas Fake Bake Flawless is. There are lots of parabens in this product. That's why it only gets 4/5 for me, otherwise it would have been a defininte 5 out of 5. I guess if they were to make it paraben free the price would go up.