Infiltrating the most secretive of Britain's estimated 500 cults, the author investigates the labyrinthine world of the guru. Attending countless meetings and workshops, and in several cases seeming to become a signed-up member of the group, he found a complex alternative culture where acolytes endure stark privations, perform arcane ceremonies and submit willingly to their new masters. What is the appeal of so many bizarre movements which are taking root in Britain? Why are so many apparently well-off people willing to have their worlds turned upside-down by them, sometimes with tragic consequences? This book aims to reveal the truth behind the media myth of cult activities.