During a heated argument with your spouse, do general marketing concepts come to mind as a way of reaching a compromise? No? Spousonomics is a witty book that suggests that using economic principles is exactly what we need to resolve our relationship conflicts. By following business-oriented steps, each side would be able to see things from a fresh perspective; thus redefining 'winning' the argument.
After authors Paula Szuchman and Jenny Anderson were struck with the idea that economics could be used for something other than academia and work, they got down to nation-wide surveys and research, and spent their time delving through economic books to break down concepts like trade-offs, division of labour, and loss aversion, and build them up again to apply to real-life marriage problems.
Each one of the ten chapters tackles one concept, providing a case study of a married couple who had faced a problem and what they did or should have done to solve it. The book is written in a way that is both thought-provoking and funny, though it mainly discusses economic topics. It's interesting that these economic theories are actually enjoyable to read when applied to real life with relevant explanations.
While comparing marriage to business doesn't sound very romantic, it helps putting problems into a practical perspective. By balancing the costs and benefits of each argument, a couple is more likely to reach a solution that will satisfy both sides and thus make it easier to achieve peace of mind and a happy home. However, it is admittedly hard work, and the book doesn't omit the fact that it takes training to get used to solving problems that way.
Thankfully, Spousonomics focuses more on life examples with explicit humour than economic jargon. Better yet, it's a change from most relationship books that only drag out the typical advice of keeping a journal. Usually perceived as one of the causes of marital problems, this book proves that economics can be part of the solution as well.
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