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Sport in the UK (Active Learning in Sport Series) [Paperback]

Leona Trimble , Woobae Lee , Clint Godfrey , David Grecic , Susan Minten

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Table of Contents

Part 1 – The strategic direction of UK Sport
Shaping the vision for sport and physical activity in the UK: the role of central government
National sports organisations and their priorities
Part 2 – Bringing the vision to life
School sport
Community Sport
Elite sport
A review of the UK sporting landscape
London 2012: issues and controversies
Part 3 - The commercial sector
Sports sponsorship
The commercial sector and sports participation
Professional sports leagues: the case of English league football
The sports broadcast market
Part 4 – The sports labour market
The sports labour market
The sports labour market: the voluntary sector
The professional athletes' labour market

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