Shop now Shop now Shop now Shop Black Friday Deals Refreshed in Fashion Cloud Drive Photos Shop now Learn More Shop now DIYED Shop now Shop Fire Shop Kindle Paperwhite Listen in Prime Shop Now Shop now
FREE Delivery in the UK on orders with at least £10 of books.
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Sponsorship's Holy Grail:... has been added to your Basket
+ £2.80 UK delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: Ships from the USA. Please allow 2 to 3 weeks for delivery. Very good condition - book only shows a small amount of wear. Biggest little used bookstore in the world.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Sponsorship's Holy Grail: Six Sigma Forges the Link Between Sponsorship & Business Goals Paperback – 8 Apr 2005

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
"Please retry"
£3.99 £1.65
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more

Black Friday Refreshed in Books
Visit our Deals in Books store to discover Amazon's greatest ever deals. Shop now
£8.95 FREE Delivery in the UK on orders with at least £10 of books. In stock. Dispatched from and sold by Amazon. Gift-wrap available.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your e-mail address or mobile phone number.

Product details

More About the Author

Discover books, learn about writers, and more.

Product Description

About the Author

Raymond Bednar is CEO of PRISM in North America, sponsorship arm of WPP Group. A graduate of the United States Military Academy at West Point and Harvard Business School, Bednar blends pragmatic business leadership learned while an executive with GE and Brown-Forman with extensive experience in the marketing application of Six Sigma.

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on (beta) 3 reviews
2 of 2 people found the following review helpful
Save Your Money 31 Jan. 2007
By Amazon Customer - Published on
Format: Paperback
Very poorly written book - does not have any depth or new/innovative thinking. I was hoping there would be some tangible, actionable thinking here - there was not. And also surprisingly thin. Very disappointing.
1 of 1 people found the following review helpful
Sponsorship marketing demystified 14 May 2007
By Bruce L. McLaughlan - Published on
Format: Paperback Verified Purchase
This book takes the guesswork out of sponsorship marketing by applying the proven principles of Six Sigma in a marketing context. While it doesn't provide a fill-in-the-blanks solution, it does give enough guidance to allow sharp marketing professionals to build a process to measure and more importantly improve their results.
0 of 1 people found the following review helpful
Great book for sponsorship professionals! 1 Aug. 2013
By Jubbah K - Published on
Format: Paperback Verified Purchase
A new perspective on how to link enterprise priorities and goals with sponsorship activation. Helps build event marketing strategy based on concrete goals. Great read!
Were these reviews helpful? Let us know