How do you improve on a 'bible'? This comprehensive, how-to guide to securing and servicing sponsorship has been the number one best selling sponsorship book since it was first published, with everything from book reviews to personal notes from readers calling it the 'bible of sponsorship'. How do you improve on a 'bible'? This fully updated Third Edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The Sponsorship Seeker's Toolkit 3e is miles ahead of the rest, and following this step-by-step process the sponsorship seeker will move into a different league from the competition, to establish a sponsor relationship on a par with the world's most sophisticated. This Toolkit is full of easy-to-use tools, techniques, resources, and templates--many of them on the accompanying CD-ROM--to create a complete framework for the novice, and enhance the skills of seasoned professionals.
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This is a how-to guide to getting funding by speaking to organisations in corporate language - using the right tools to open the money box. It also ensures the sponsor gets value return for their investment. The two savvy authors walk you through every step of the process and provide checklists and templates for planning, proposals, and presentations, backed up by the diskette that comes with the book. The beauty of this book is that strategies for obtaining sponsorship by providing competitive benefits have been built into the instructions for structuring, negotiating, and managing a sponsorship proposal. Whether you represent a small local group or a large non-profit organisation, this toolkit will equip you to achieve your finding goals. -- Vive Magazine, Spring 1999
This new book shows how to find sponsors, how to secure them, and most importantly, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively. There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media. This step-by-step, non-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last. -- AIM Mastering Management, September 1999 --This text refers to an out of print or unavailable edition of this title.
This new book shows how to find sponsors, how to secure them, and most importantly, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively. There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media. This step-by-step, non-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last. -- AIM Mastering Management, September 1999 --This text refers to an out of print or unavailable edition of this title.
From the Author
Kim and I created this book as a reference and a map for everyone involved in selling and servicing sponsorships. The Toolkit is a result of our sponsorship experiences over the last 17 years. We began this book as handout to accompany our training programs that are now conducted in the United States, Australia, Ireland, the UK, Singapore, New Zealand, South Africa, and Hong Kong.
The Sponsorship Seeker's Toolkit takes you through all the steps of setting up a sponsorship program, from creating and packaging your property to developing promotional plans to developing hit lists and proposals to negotiating contracts. The language straight forward, the cartoon amusing, and the approach is user-friendly.
Simple checklists, question and answer worksheets and templates give you everything you need to make your sponsorship program a success.
Whether you are a local high-school football parent trying to raise dollars for your team or an international non-profit developing multi-million dollar partnerships, this book will sharpen your sponsorship skills. --This text refers to an out of print or unavailable edition of this title.
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12 of 12 people found the following review helpful
By andrewgmiles
Format:Paperback
Whilst this book may be a little too focused upon the arts or charity sectors for some, it is still an excellent resource for anyone interested in selling and/or delivering on sponsorship deals.
The advice is practical and clear, taking the reader through the sequence of how to win sponsorship deals.
Put it this way: It solved a problem for me I'd been struggling with for 3 months. That's worth a few pound of anyone's money.
15 of 16 people found the following review helpful
By A Customer
Format:Paperback
The book comes with a CD-ROM which includes proposal templates. The book is very complete and goes into every detail. Many business books I have read in the past repeat vague advice and rarely give insider information such as industry specific terms. This book is different it goes into total detail and gives very sound advice.
1 of 1 people found the following review helpful
Format:Paperback
This book has really been an inspiration to my own sponsor search as a cyclist.
Being a sport and event management student it has been very helpful her as well, giving me a more practical look at the theory I have learned during my education.
Margriet
Being a sport and event management student it has been very helpful her as well, giving me a more practical look at the theory I have learned during my education.
Margriet
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