- Paperback: 216 pages
- Publisher: McGraw-Hill Professional; 2 edition (1 Nov 2002)
- Language English
- ISBN-10: 0074712217
- ISBN-13: 978-0074712214
- Product Dimensions: 23.8 x 19.8 x 1.4 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 617,184 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Vive Magazine, Spring 1999
This is a how-to guide to getting funding by speaking to organisations in corporate language - using the right tools to open the money box. It also ensures the sponsor gets value return for their investment. The two savvy authors walk you through every step of the process and provide checklists and templates for planning, proposals, and presentations, backed up by the diskette that comes with the book. The beauty of this book is that strategies for obtaining sponsorship by providing competitive benefits have been built into the instructions for structuring, negotiating, and managing a sponsorship proposal. Whether you represent a small local group or a large non-profit organisation, this toolkit will equip you to achieve your finding goals.
--This text refers to an out of print or unavailable edition of this title.
AIM Mastering Management, September 1999
This new book shows how to find sponsors, how to secure them, and most importantly, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively. There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media. This step-by-step, non-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last.
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
11 of 11 people found the following review helpful
Format:Paperback
Whilst this book may be a little too focused upon the arts or charity sectors for some, it is still an excellent resource for anyone interested in selling and/or delivering on sponsorship deals.
The advice is practical and clear, taking the reader through the sequence of how to win sponsorship deals.
Put it this way: It solved a problem for me I'd been struggling with for 3 months. That's worth a few pound of anyone's money.
13 of 14 people found the following review helpful
Format:Paperback
The book comes with a CD-ROM which includes proposal templates. The book is very complete and goes into every detail. Many business books I have read in the past repeat vague advice and rarely give insider information such as industry specific terms. This book is different it goes into total detail and gives very sound advice.
Format:Paperback
This book has really been an inspiration to my own sponsor search as a cyclist.
Being a sport and event management student it has been very helpful her as well, giving me a more practical look at the theory I have learned during my education.
Margriet
Being a sport and event management student it has been very helpful her as well, giving me a more practical look at the theory I have learned during my education.
Margriet
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