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The Sponsorship Seeker's Toolkit, Fourth Edition [Paperback]

Kim Skildum-Reid , Anne-Marie Grey
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: 32.99
Price: 25.42 & FREE Delivery in the UK. Details
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Book Description

1 Jun 2014

THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES

The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition.

New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship.

PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT:

"This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport

"One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance

"The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com


Frequently Bought Together

The Sponsorship Seeker's Toolkit, Fourth Edition + The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers + The Corporate Sponsorship Toolkit [With CDROM]
Price For All Three: 70.83

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Product details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill Professional; 4 edition (1 Jun 2014)
  • Language: English
  • ISBN-10: 0071825797
  • ISBN-13: 978-0071825795
  • Product Dimensions: 23.4 x 18.8 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 344,984 in Books (See Top 100 in Books)

More About the Authors

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Product Description

About the Author

KIM SKILDUM-REID is the founder of Power Sponsorship and a corporate sponsorship consultant, trainer, speaker, and author with 28 years of experienceacross North America, Europe, Asia, Africa, the MiddleEast, and Australasia. www.powersponsorship.com

ANNE-MARIE GREY has over 25 years of fundraisingand marketing experience in both the nonprofit and for-profit sectors. She is currently the Chief of Section, Leadership Giving, at UNHCR.


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Front Cover | Copyright | Table of Contents | Excerpt | Index
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5.0 out of 5 stars Five Stars 8 Sep 2014
By Erik
Format:Paperback|Verified Purchase
Very useful tool.
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Amazon.com: 4.4 out of 5 stars  5 reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Bigger and better than ever 4 May 2014
By Anthony L. Macri, Jr. - Published on Amazon.com
Format:Paperback|Verified Purchase
When Kim announced she would be doing a 4th edition of her fantastic Sponsorship Seeker's Toolkit, I was a bit surprised. The 3rd Edition is not terribly old, and it had already outlined best practice and "Last Generation" sponsorship in a way that was clear, understandable, and seemingly comprehensive. What more was there to tell?

It turns out, a lot.

The 4th Edition of the Seeker's Toolkit (sounds like something Harry Potter fans would read) takes the core elements that made previous editions fantastic and expands on them, extending the reader's depth of reach and really exploring how to line up sponsorship with the brand cycle. The deeper understanding a property has of the partnering brand's position on the cycle and how to best serve those needs, the better and more effective a relationship can be created. The root ideas are still present, but Kim also includes revised and additional sections on impact and measurement (in fact, I think these sections could have been further explored - it strikes me that she has more to say on the topic, and I know she does, because I've heard it in consulting sessions). She also gets a bit deeper into approaches to negotiation and ways to retain value integrity, which is a real difficult thing within the industry.

If the book falls short anywhere, it is simply in terms of the nitty gritty of actually executing a integrated sponsorship to its fullest effect, which Kim says time and time again is up to the sponsor to activate their investment. The reality is that if we as property owners do not do our own significant activation, the competition of the marketplace makes it hard to demonstrate our value fully. Additionally, I think the book could discuss potential ways to set up a development, research, and activation team - perhaps explore some setups she has seen amongst properties and discuss positives and negatives. Being properly staffed and deployed is just as important as having the right strategy, approach and philosophy.

With that said, this is a foundational work within the realm of marketing partnerships. Kim provides a framework for approaching sponsorship that is fresh, upbeat, and challenges those among us who still do things the traditional way. And it helps lend focus to those of us who are trying to engage best practice, so we don't become lazy. Very pleased to have this as a work to always refer back to and find nuggets in, use, and apply in our quest for truly amazing sponsorship.
1 of 1 people found the following review helpful
5.0 out of 5 stars great book and great customer service 17 Jun 2014
By queenjuanita - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I feel very empowered to accomplish my goal of securing a sponsorship.
Thank you Kim for the excellent customer service that you personally provided me and I am especially appreciative of this wonderful, comprehensive and clear textbook that allows me to go forward with boundless confidence.
1 of 1 people found the following review helpful
5.0 out of 5 stars Five Stars 12 July 2014
By Jackson - Published on Amazon.com
Format:Paperback|Verified Purchase
Great book. Cant tell you how much it helped
5.0 out of 5 stars Five Stars 7 Aug 2014
By Gazdag Aniko - Published on Amazon.com
Format:Paperback|Verified Purchase
A+++
0 of 2 people found the following review helpful
2.0 out of 5 stars The title should be "The Event Sponsorship Seeker's Toolkit for Organizations". 10 Aug 2014
By T. Sanders - Published on Amazon.com
Format:Paperback
This book is for organizations hosting specific events like seminars, etc. The title should be "The Event Sponsorship Seeker's Toolkit for Organizations". The only somewhat useful bit is a few of the word documents you have to jump through hoops to get after purchase. I would have paid about $6-10 for those. Sure you could FORCE the info in the book to fit your situation but you would be doing just that, forcing it. Most of the info in the book doesn't apply to many common situations where a single person or small group would be seeking sponsorship (i.e. films, art projects, etc.). The part that could be applied is free on the internet. Also in one section, it seems like the author just lists everything that resembles "marketing" even if it isn't. Like for instance, she really mentioned making "viral" content as if you have any control over that (eye roll). It has been proven time and again that there is no such thing as creating "viral" content. You should always focus on creating outstanding content but that does not mean it will go "viral". "Viral is a result, not a strategy or a creative direction." I read through the book and could only use about 20% of the info for my situation. This book is great if you are an organization seeking sponsorship for an event so I've given it two stars but it was under the impression that the info in this book was for sponsorship seekers thus applying to most common sponsorship situations and I don't find that to be accurate.
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