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Product Description
In their new book, Danah Zohar and Ian Marshall envisage two scenarios. The first is business as we know it today - all short-term interest, short-term gain, isolationist thinking, with the material bottom line as king. The second envisages a business culture driven by fundamental values and a deep sense of purpose in which wealth is accumulated to generate a decent profit while acting to raise the common good. The emphasis is on 'stake-holder value', where stake-holders include the human race, present and future, and the planet itself. These are the values of Spiritual Capital. The crucial question, which Zohar and Marshall address, is: How we can move from one scenario to the other? They show how we need to consider three types of capital to make the leap. Rational intelligence (IQ) and Emotional Intelligence (EQ) are needed to diagnose the current state, and then the twelve qualities of Spiritual Intelligence (SQ) can be used to bring about the final transformation. The ultimate goal is sustainable capitalism within a framework of a more meaningful working life.
About the Author
Danah Zohar is a physicist and philosopher and management educator who lectures globally to large corporations, foundations and educational organizations. Ian Marshall, her husband, is a psychiatrist and psychotherapist. Their books include The Quantum Self, Rewiring the Corporate Brain, and SQ: The Ultimate Intelligence.
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2 of 2 people found the following review helpful:
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This review is from: Spiritual Capital: Wealth We Can Live by (Hardcover)
Interesting one this. It is quite an intellectual read but does really offer hope that global corporate culture is changing. In part the authors site Coca-Cola as an example of a company that is accruing enormous "spiritual capital" by putting its distribution networks in India and Africa at the service of the respective national governments to distribute polio and AIDS medication. As well as its "Project Peace" building health clinics throughout China and southeast Asia. The cynics amongst us might merely see these acts as little more than opportunistic marketing ploys. But hey lets be positive -well done Coca-Cola.
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