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Product Description
Product Description
- Increasing cultural diversity.
- Powerful new social responsibility initiatives.
- The arrival of a truly global marketplace.
This is an inspiring book for managers, consultants, strategists, and leaders planning for success in the business world in the 21st century.
From the Back Cover
Spiral Dynamics is an extension and elaboration of the biopsychosocial systems concept of the late Clare W. Graves; work that Canada′s Maclean′s Magazine called ′The Theory that Explains Everything′. The authors mesh UK biologist Richard Dawkins′ concept of ′memes′ with Gravesian ′value systems′ in crafting a timely transformational change formula and process. Their concept of MEMES represents the first major statement of the new ′Science of Memetics.′
Don Edward Beck and Christopher C. Cowan, who were closely associated with Clare W. Graves, apply the principles of Spiral Dynamics worldwide in both corporate and top–level governmental sectors. They helped transform South Africa out of race categories, design organizational and marketing systems for a wide range of industries, and revitalize local communities, educational and professional institutions, and sports programs. Based on motivational MEMEs, they also designed a "hearts and minds" strategy for the South African rugby union team, winners of the 1995 World Cup.
Beck and Cowan were on the faculty of the University of North Texas in Denton, Texas, for a number of years before forming the National Values Center.
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While these are chaotic and turbulent times, they are hardly crazy ones. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews
The two reasons why this book only gets 3 stars are 1) the way it is written and 2) because the authors have written it "as if" they are the *sole* owners of this theory, a kind of thinking that shows they haven't reached the highest level of evolution themselves. The second remark may explain why one cannot distinguish between the original thinking of GRAVES and the extensions of the authors. The first remark explains why this book is hard to "digest": the structure of the book doesn't make it easy to collect all information for each level, nor is it easy to derive from the book how one would apply these principles, say in a therapeutic or business context. Also an index is missing, but that is partly compensated by adding a good resource list at the end of the book.
Graves' model is a dynamic model of human consciousness evolution, which includes 7 levels of development, each with particular kinds of thinking and beliefs. At jobEQ we recommend this kind of thinking to find out whether someone you want to hire is "compatible" with your companies culture. Beck and Cowan have been using Graves work on an even larger level: looking at values that are valid across cultures and subcultures in society, for instance helping to resolve conflicts between subcultures in the UK and South-Africa.
Patrick E.C. Merlevede -- co-author of "7 Steps to Emotional Intelligence"
If you have read and enjoyed Ken Wilber you will probably enjoy this book
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