Spiral Dynamics introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Focusing on cutting–edge leadership, management systems, processes, procedures, and techniques, the authors synthesize changes such as: Increasing cultural diversity. Powerful new social responsibility initiatives. The arrival of a truly global marketplace. This is an inspiring book for managers, consultants, strategists, and leaders planning for success in the business world in the 21st century.
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Spiral Dynamics reveals the hidden codes that shape human nature, create global diversities, and drive evolutionary change. These magnetic forces attract and repel individuals, form the webs that connect people within organizations, and forge the rise and fall of nations and cultures. This book tracks our historic emergence from clans to tribes to networks and holograms; identifies seven Variations on Change, and adds power and precision to the design of human systems and 21st century leadership. Spiral Dynamics is an extension and elaboration of the biopsychosocial systems concept of the late Clare W. Graves; work that Canada′s Maclean′s Magazine called ′The Theory that Explains Everything′. The authors mesh UK biologist Richard Dawkins′ concept of ′memes′ with Gravesian ′value systems′ in crafting a timely transformational change formula and process. Their concept of MEMES represents the first major statement of the new ′Science of Memetics.′ Don Edward Beck and Christopher C. Cowan, who were closely associated with Clare W. Graves, apply the principles of Spiral Dynamics worldwide in both corporate and top–level governmental sectors. They helped transform South Africa out of race categories, design organizational and marketing systems for a wide range of industries, and revitalize local communities, educational and professional institutions, and sports programs. Based on motivational MEMEs, they also designed a "hearts and minds" strategy for the South African rugby union team, winners of the 1995 World Cup. Beck and Cowan were on the faculty of the University of North Texas in Denton, Texas, for a number of years before forming the National Values Center.
About the Author
Don Beck is Co–founder of The National Values Center, Denton, Texas. He taught at the University of North Texas; played a major role in the South African transformation; and applies and enhances Gravesian/Spiral Dynamics concepts in corporate, educational, and geopolitical initiatives worldwide. He is active with Ken Wilber in the Integral movement. Chris Cowan is Co–founder of The National Values Center and is based in Santa Barbara, California. He is partner in NVC Consulting which seek to continue and build on the legacy of Dr Clare W. Graves through research, application, and publications.
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First Sentence
While these are chaotic and turbulent times, they are hardly crazy ones. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
While these are chaotic and turbulent times, they are hardly crazy ones. Read the first page
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Most Helpful Customer Reviews
82 of 84 people found the following review helpful
Format:Hardcover
This book is based on the work of Clare W. Graves, a professor of psychology at the Union College (Schenectady, NY) who developed an evolutionary model of values somewhere in the 60ties. I was introduced to this material through the work of Wyatt Woodsmall, who wrote a more accessible introduction to this material as part of the book "Time Line Therapy and the Basis of personality" (published in 1988). If you are interested in studying values and cultures, I recommend buying both books.
The two reasons why this book only gets 3 stars are 1) the way it is written and 2) because the authors have written it "as if" they are the *sole* owners of this theory, a kind of thinking that shows they haven't reached the highest level of evolution themselves. The second remark may explain why one cannot distinguish between the original thinking of GRAVES and the extensions of the authors. The first remark explains why this book is hard to "digest": the structure of the book doesn't make it easy to collect all information for each level, nor is it easy to derive from the book how one would apply these principles, say in a therapeutic or business context. Also an index is missing, but that is partly compensated by adding a good resource list at the end of the book.
Graves' model is a dynamic model of human consciousness evolution, which includes 7 levels of development, each with particular kinds of thinking and beliefs. At jobEQ we recommend this kind of thinking to find out whether someone you want to hire is "compatible" with your companies culture. Beck and Cowan have been using Graves work on an even larger level: looking at values that are valid across cultures and subcultures in society, for instance helping to resolve conflicts between subcultures in the UK and South-Africa.
Patrick E.C. Merlevede -- co-author of "7 Steps to Emotional Intelligence"
23 of 24 people found the following review helpful
By A Customer
Format:Hardcover
Spiral Dynamics provides a framework within which to analyse a whole range of subjects. Together with Ken Wilber, Spiral Dynamics shows a way to reconcile a whole range of issues in society, management and psychology. Beck and Cowan describe 8 levels of human ideas or vMemes that drive the world. The levels are heirarchical - higher levels transcend and include lower levels in the way that Wilber describes. Once I understand what vMeme an idea is based in I can understand what drives it and where it is going. Then I can see why different ideas often clash and fail to engage with each other. Don't be put off by the first introductory chapter which is less clear than than the rest of the book.
10 of 12 people found the following review helpful
By Paul Dunne
Format:Hardcover
Spiral Dynamics explores the development of human conciousness giving excellent examples as to how their map can be used by individually and collectivly. The authors explore where they believe human conciousness is headed and how only "new thinking" will resolve current conflicts.
If you have read and enjoyed Ken Wilber you will probably enjoy this book
If you have read and enjoyed Ken Wilber you will probably enjoy this book
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Most Recent Customer Reviews
4.0 out of 5 stars
A wonderful antidote to the apocoholics
Probably the definitive work on Clare W. Graves `Levels of Existence' theory. The theory itself is nothing short of astonishing, insightful, thought provoking, challenging and... Read more
Published 13 days ago by Rod Matthews
4.0 out of 5 stars
A demanding - but worthwhile - read about the forces that drive human...
Management consultants Don Edward Beck and Christopher C. Cowan based this 1996 study on potentially game-changing work that professor Clare Graves completed 30 years earlier. Read more
Published 5 months ago by Rolf Dobelli
5.0 out of 5 stars
Excellent
Great thought provoking stuff! Although a little dated compared to all that new fangled NLP literature, still the classic & the best.
Published 5 months ago by JamJam
3.0 out of 5 stars
Great if you skim read it
I read this before undertaking a 7 day training course in Spiral Dynamics. Chris Cowan, one of the trainers of the course and an author of this book, said that he doesn't recommend... Read more
Published 12 months ago by Miss T Fied
2.0 out of 5 stars
Good stuff if you get past the gibberish language
Still ploughing my way through this. I think there may be some important work being done here, but to be honest it is let down by the pseudo-mystical, pseudo-scientific language. Read more
Published on 3 July 2009 by M. Newnham
5.0 out of 5 stars
Excellent
These cd's are fabulous and so easy to understand as a starts to this massive area of study. I have the book too, but I keep going back to the cd's. Read more
Published on 22 Mar 2009 by June
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