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Levi Roots is a cook, entrepreneur and musician and his rise to fame is one of the UK's most heart-warming business success stories. His appearance on BBC Two's Dragon's Den resulted in two of the five judges committing £25,000 each to his Reggae Reggae Sauce brand, which is now stocked in all major supermarkets in the UK and and extended to a range of new flavours and products.
Levi also creates delicious West Indian recipes in the kitchen of his new South London eatery, Papine Jerk Centre and as a successful reggae musician; he has performed with James Brown, was close friends with Bob Marley, has sung to Nelson Mandela, and was nominated for a MOBO award in 1998. His Roots Reggae album is coming out soon.
Levi's first cookbook, the Reggae Reggae Cookbook was published last year and he currently lives and works in South London.