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CRM at the Speed of Light, Third Edition : Essential Customer Strategies for the 21st Century [Kindle Edition]

Paul Greenberg (Author)

3.7 out of 5 stars See all reviews (3 customer reviews) |

Kindle Price:	�15.63 includes VAT* & free wireless delivery via *Amazon Whispernet*
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Length: 688 pages
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Product Description

Here is a friendly, solutions-oriented guide to getting the most out of your Sony Vaio. You'll find full coverage of all aspects of the laptop including adding peripherals, using the bundled software, linking to digital cameras and home stereos, and performing routine maintenance and upgrades.

From the Publisher

Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your business so it can grow today and on into the future.

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Product details

Format: Kindle Edition
File Size: 3225 KB
Print Length: 384 pages
Publisher: McGraw Hill Text; 3 edition (26 July 2004)
Sold by: Amazon Media EU S.� r.l.
Language English
ASIN: B000MAHCX6
Text-to-Speech: Enabled

Average Customer Review: 3.7 out of 5 stars See all reviews (3 customer reviews)

Amazon Bestsellers Rank: #400,439 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Most Helpful Customer Reviews

9 of 9 people found the following review helpful

Keeps you focused on practical solutions 22 Jun 2001

By Hud

Format:Hardcover

I liked this book:

1. It tries to avoid the sledgehammer approach which I come across time and time again - which is that CRM = Massive Re-engineering project across your entire organisation.

2. It looks at the important areas of CRM, and I believe allows you to prioritise the important areas for your firm. Of course it would be nice to have the luxury of creating seamless customer touchpoints across all departments - but lets fix the email management problem first.

3. It acknowledges the role of SFA - many CRM writings don't even mention this important part of organisation. I've been astonished how in some organisations the Sales Director is not really a key player in the CRM project.

4. It gives a good precis of the software on the market today.

Cons: - horizontal focus: therefore naturally doesnt go into too much detail about specific uses of CRM in a vertical sector - focuses on vendors technology strategy (which is good) but not their route to market strategy and its impact on the product offering, eg, is Siebel eFinance really different to the normal product? - not enough on call centre solutions architecture for me

Written in an informal, chatty style which makes it very good to read.

rgds

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Handles about the C.R.M.-solutions on the market 25 April 2001

By A Customer

Format:Hardcover

This book gives the reader an idea of what different solutions there on the market as well as a guideline in defining C.R.M. and browsing the internet for additional information about C.R.M.

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1 of 4 people found the following review helpful

An excellent text for all 29 Sep 2001

By A Customer

Format:Hardcover

The book is a very good primer for all those having anything to do with CRM/e-CRM. The book gives a clear picture of CRM concepts which is easily grasped by even non- management people.
The coverage is comprehensive in that it discusses all related arears of CRM

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Popular Highlights

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Support the company's business strategy Integrate information and process to deliver key insights Encourage adoption by users &quote;

Highlighted by 7 Kindle users

Deciding what each customer needs from the firm next, based on the customer's feedback &quote;

Highlighted by 7 Kindle users

CRM is considered the second most important initiative after security for businesses, according to a 2002 Goldman Sachs study. &quote;

Highlighted by 6 Kindle users

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