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Product Description
Product Description
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
About the Author
Simon Lancaster runs Bespoke, Britain's leading specialist speechwriting agency. Over the last ten years, Simon has written hundreds of speeches for many of Britain's top politicians and business leaders, including Rt Hon Alan Johnson MP, Rt Hon Patricia Hewitt MP and the CEOs of HSBC, Cadbury and Intercontinental Hotels Group. He runs regular Creative Speechwriting courses and is a guest lecturer on Universtiy of Central Lancashire's MA in Rhetoric.
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Customer Reviews
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Paperback
This is an excellent guide for the beginner (like me) or for the more experienced speech writer. It is designed for those writing for others as well as for those writing for their own delivery. All those clever tricks of the speech-making trade are revealed with compelling examples. I have found it extremely helpful, abundantly readable and altogether the best book I've bought all year. I listen to speeches differently already and I hope I will write them more effectively too. The proof of the pudding will be demonstrated in the next speech I deliver.
4 of 4 people found the following review helpful
Format:Paperback
This is easily the best book I've read about speechwriting. It's such an enjoyable read and there's so much information - it's a proper bible for anyone who wants to sharpen their rhetorical skills. And it's all set out in a nice clear, logical structure, so you can quickly find anything you might want to refer back to.
Simon Lancaster has tons of experience writing speeches for senior politicians, celebrities and captains of industry. Whatever your own level of expertise you'll find plenty of useful, and often funny, insights here.
All the tricks of the trade are explained (of course) and illustrated with lively examples from speeches ancient and modern. But what sets it apart from so many other guides is the acknowledgement that a successful speech often depends as much on the quality of relationships - between writer, speaker and audience - and the clarity of purpose, as it does on persuasive techniques.
For this reason I'd recommend 'Speechwriting' to speakers as well as speechwriters - and indeed to anyone with an interest in the psychology of communicating to a wide audience.
Simon Lancaster has tons of experience writing speeches for senior politicians, celebrities and captains of industry. Whatever your own level of expertise you'll find plenty of useful, and often funny, insights here.
All the tricks of the trade are explained (of course) and illustrated with lively examples from speeches ancient and modern. But what sets it apart from so many other guides is the acknowledgement that a successful speech often depends as much on the quality of relationships - between writer, speaker and audience - and the clarity of purpose, as it does on persuasive techniques.
For this reason I'd recommend 'Speechwriting' to speakers as well as speechwriters - and indeed to anyone with an interest in the psychology of communicating to a wide audience.
4 of 4 people found the following review helpful
Format:Paperback
First of all, this book was a joy to read. Simon Lancaster writes with a clarity and humour that demonstrates his knowledge and passion for the (dark?) art of rhetoric. Drawing on a huge range of sources from ancient Greece to modern research, he covers everything from planning the structure of your speech to developing sound bites and memorable lines. For those simply looking to craft the occsaional after dinner speech, it may not for you, but if you wish to gain a greater understanding of rhetoric and how to write a speech for you or others, you could do (and I have done) a lot worse.
Most Recent Customer Reviews
best guide around
This book was recommended to me by a colleague and it quickly had me turning the pages. Its author, Simon Lancaster, has done to speechwriting what the BBC's Professor Brian Cox... Read more
Published 13 months ago by Tom M
Fantastic insights, but.......
This book is written by a professional speechwriter, and to give him credit Simon Lancaster has stuck to what he knows. Read more
Published 18 months ago by D. Riddington
Listmania!
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