This is a gem. It's well-researched and authoritative, from someone with top-level experience of speechwriting in politics and business. It's also less dry than other books on the subject, and had me laughing out loud, particularly at the pithy analysis of Tony Blair's speeches. But what really sets it apart is the wide range of examples - Blair, Bush, Clinton, and Brown alongside Bilbo Baggins, Calendar Girls and the Oscars.
After a convincing thesis that speeches are better than presentations, the book provides a a step-by-step guide to producing a speech, a toolkit of techniques, mini-formulas for special occasions and addresses the challenge of how to sound human in the 21st century. It draws on research into communication theory, leadership skills, body language, gender differences, etc. One chapter is for those who write speeches for others.
'Pedantry publishing' has already targeted punctuation, grammar and spelling. This one does the same for speeches and indeed shares the same editor as John Humphrys' 'Lost for Words'. It offers a zero-tolerance approach to rotten speeches and a comforting guide to getting it right. I'd recommend this book even to people who never make speeches. Listening to speeches will never be the same again.