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Special Events: Creating and Sustaining a New World for Celebration (The Wiley Event Management Series) [Hardcover]

Joe Goldblatt

RRP: 164.99
Price: 49.49 & FREE Delivery in the UK. Details
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Book Description

28 Feb 2014 111862677X 978-1118626771 7th Edition
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.

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Product details

  • Hardcover: 432 pages
  • Publisher: John Wiley & Sons; 7th Edition edition (28 Feb 2014)
  • Language: English
  • ISBN-10: 111862677X
  • ISBN-13: 978-1118626771
  • Product Dimensions: 23.6 x 19 x 2.5 cm
  • Amazon Bestsellers Rank: 1,059,209 in Books (See Top 100 in Books)

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