quote from a review: writes Raina in the intro: "Promptness, answer the phone in three rings because the fourth is too late; politeness, do all the nice things that nice people do; preparation, don't waffle while searching for info; precision, be precise with numbers and even feelings; professionalism, concentrate on customer needs and deliver; practicality, stay real and pragmatic; and positivity, because that makes your job easier."
Read more from this source, in Hindu Business Line, India, by D. Murali, Monday, Jul 19, 2004
http://www.thehindubusinessline.com/ew/2004/07/19/stories/2004071900120200.htm
In short, worth reading if you wish to outsource and like to digging in to outsourcing.....