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Speak Like a CEO: Secrets for Commanding Attention and Getting Results: Secrets for Communicating Attention and Getting Results [Kindle Edition]

Suzanne Bates
3.7 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

An award-winning news anchor presents methods for better communication in any business environment

During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:

  • Reveals the secrets for communicating in any situation
  • Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
  • Outlines self-improvement plans that can easily be customized to your needs
  • Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity

Product Description

From the Back Cover

On your rise to the top, hard work and experience are important, but they can take you only so far. To lead in your industry or profession, you must be ready to assume the leader's speaking role. In survey after survey, the number-one skill determined to be indispensable to leaders is communication. Must you be born with this talent, or can you learn how to command a room?

In Speak like a CEO Suzanne Bates proves that you don't have to be a natural-born speaker to develop a compelling communication style all your own. Whether you're in the corner office or the Oval Office, at the dining room table or before an audience of millions, you'll find a blueprint to speak like a leader and get results. Not another one-size-fits-all guide to better presentations or public speaking, Speak like a CEO is a sophisticated approach based on the philosophy that successful leaders have their own unique communication styles. Its self-assessments, exercises, and customizable self-improvement plans let you zero in on your strengths as a communicator and discover your natural abilities.

As an award-winning news anchor, Bates interviewed more than ten thousand business and political leaders, celebrities, and newsmakers--and she saw them at their best and worst. Now a sought-after executive trainer with national and international clients, she is renowned for her ability to transform leaders who avoid the spotlight into bold, confident, natural speakers. In Speak like a CEO, she arms you with the same techniques that have helped her clients become communicators extraordinaire. You'll find tricks of the trade, whether speaking in front of crowds and cameras or one-on-one.

Speak like a CEO also offers you a chance to learn from the masters. You will be inspired by the advice and experience of leaders including Rudolph Giuliani, Mario Cuomo, Colin Powell, Oprah Winfrey, Jack Welch, and Richard Branson. You'll learn techniques of Hillary Clinton, Joe Biden, and even Abraham Lincoln. Speak like a CEO shows you how to:

  • Overcome pressure and project a relaxed, comfortable presence
  • Warm up any meeting and keep your audience engaged
  • Discover your own authentic way to communicate
  • Handle difficult conversations, interviews, and questions with confidence
  • Ace the most challenging situations, including speeches, presentations, media interviews, Q&A sessions, business meetings, public debates, and more
  • Create a simple, step-by-step plan so that you master every aspect of speaking

Your guide to handling any communication challenge like a pro, Speak like a CEO is one resource you don't want to be without. Whether you're on your way to the top or you've already arrived, you'll refer to it again and again.

"Speak like a CEO is a must-read for any professional who recognizes the key to success: building relationships. Whether you're giving a speech, meeting with employees, or networking with potential customers, this book will teach you how to master the art of communication so you can convey your message with warmth, authenticity, and conviction. If you want a big edge over the competition, you need to read this book!"
--Cheryl Richardson, author of Take Time for Your Life

"In Speak Like a CEO Suzanne Bates provides clear and wise advice on how to find our authentic voice. This is a truly valuable book."
Ken Blanchard, Co-author The One-Minute Manager® and The Secret

"It is neither the smartest nor the hardest working CEOs who succeed in business. It is the ones who best communicate their firm's vision to customers, vendors, and employees. Speak like a CEO shows you how."
--Tom Stemberg, CEO of Staples

"Must reading for anybody who wants to make a connection--whether it's through a TV screen, in a boardroom, or on a stage."
--Miles O'Brien, CNN news anchor

"Suzanne Bates's advice is concise and practical. Communication within your organization and with the media is critical to image and success. This book will help every executive do a better job."
--Chris Hansen, Dateline NBC

"Suzanne Bates's book provides a wealth of usable information in an easy-to-use format that will prove useful and effective for leaders in all sectors: public, private, or not-for-profit."
--Jane Swift, former governor of Massachusetts

Award-winning news anchor and top CEO communication coach Suzanne Bates arms you with powerful tools for crafting an authentic communication style all your own. And, with the help of examples from many of the all-time great communicators, she schools you in proven techniques for acing any communication challenge, including speeches, presentations, media interviews, toasts, and more.

About the Author

Suzanne Bates is a communication consultant to a host of prestigious clients, including Mellon Financial, State Street Bank, Ernst & Young, Sun Life, Dreyfus, Citistreet, Sepracor, and Cabot Corporation. For two decades she was a top-rated anchor with WBZ-TV, Boston; WCAU, Philadelphia; and WFLA-TV, Tampa-St. Petersburg. She is a member of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner. For more information, visit

Product details

  • Format: Kindle Edition
  • File Size: 868 KB
  • Print Length: 241 pages
  • Page Numbers Source ISBN: 007145151X
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 1 edition (21 April 2005)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0010V9VGW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #390,287 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
4.0 out of 5 stars lays a good foundation 25 April 2011
Format:Hardcover|Verified Purchase
I brought this good to help me understand and learn more about public speaking, the book is easily to read and has some exercises to use.
i think this a good book it lays a good foundation to build through courses and i think this book is for everyone as we communicate all the time, helps to improve your interactions at work, peers, friends etc. I recommend it for people who want to improve their communication skills.
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3 of 5 people found the following review helpful
4.0 out of 5 stars A practical guide to speaking like the boss 9 Oct. 2006
By Rolf Dobelli TOP 1000 REVIEWER
As a television news anchor for 20 years, author Suzanne Bates understands the importance of communication. She takes a practical approach to this well-worn field, using examples from her own experience and stories about famous people. Some of her suggestions have appeared elsewhere, so the subhead saying that she is revealing top executives "secrets" may be somewhat of a stretch, but she succeeds in boiling down the information to several series of rules. Then she provides many numbered lists to help you remember the guidelines. We recommend this book as a good place to start if you are nervous about public speaking or new at making speeches, chairing meetings or standing up in front of a crowd.
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0 of 2 people found the following review helpful
3.0 out of 5 stars Need gravitas ? 19 Oct. 2009
By Mark
Format:Hardcover|Verified Purchase
An excellent introduction to techniques and methods for establishing gravitas associated with senior company executives
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Most Helpful Customer Reviews on (beta) 4.0 out of 5 stars  28 reviews
27 of 30 people found the following review helpful
5.0 out of 5 stars Speak Like a CEO gets Standing Ovation 7 April 2005
By Theodore J. Frier, Sr. - Published on
"As a speechwriter for past governors and other top executives, I know how important it is for business and political leaders to get their message across in a compelling and memorable way. Bates outlines the key essentials for delivering a powerful, well-received speech. Her hands-on instruction gives CEOs and other company managers practical suggestions on how they can improve their delivery, while also developing that authentic voice, which is the hallmark of all organizational leaders. The book is divided into three, easy-to-read parts: The Secrets, The Situations and the Strategies. Each combines instruction, humor and real-life situations that make the book both a useful business manual and fun to read. Bates' book is a must-read for anyone who wants to be a success in business, politics or life by becoming a great speaker."
22 of 25 people found the following review helpful
3.0 out of 5 stars Public speaking essentials 29 Nov. 2006
By Helena - Published on
For anyone who wants to learn about basics on how to conduct public speaking engagement in front of business audience, this is a good starter book. You will learn on how to tell the story, build the humor and keep everyone's focus in place while presenting. Like everything else in life, this skill requires preparation, practice and planning. You must not only know what you are talking about, but also know your audience too. I particularly liked the part of the book with tips on how to answer questions not anticipated during the preparation process (trigger method and making a qualifying or opinion statement).
10 of 12 people found the following review helpful
4.0 out of 5 stars Speaking manual 18 May 2008
By Maxim Masiutin - Published on
Format:Hardcover|Verified Purchase
This book is about developing confidence and skills in speaking. The author encourages using coaches to develop the skills better. If you cannot get a help from a coach for some reason, you will also find useful methods and checklists how to develop your skills by practicing in front of a video recorder and then evaluating your presentations using the given checklists.

The author sets the following goals to the reader:

- keynote speaking goals: write and speak with clarity; learn to use stories to make points; develop humor and be comfortable with it; make better eye contact; appear completely comfortable and relaxed in front of the audience; use voice more effectively; speak more conversationally;
- presentation skills goals: develop confident, relaxed presentation style; present technical material so everyone understands; show relevance of solutions to audience needs; learn techniques for persuading an audience; stand in front without a podium, with confidence; use hands and gestures effectively; improve professional appearance;
- media training: develop confidence speaking to reporters; present ideas clearly and concisely; manage interviews with confidence; develop new strategies to prepare for interviews; speak in sound bites with energy and enthusiasm; deliver opinion effectively; know how to handle tough questions; show more on-camera pose for television; stay on message and deliver key points without wandering
- presentation, speech, media: speak with clarity about vision; appear comfortable and confident with board of directors; fine-tune answers to tough questions from unhappy customers; deliver strong message to media; speak conversationally to employees; motivate and inspire people to overcome a difficult solution.

There is a references and further reading section in this book . Besides the list of books that the author suggests, I can recommend "The Articulate Executive: Learn to Look, Act, and Sound Like a Leader" by Granville N. Toogood and the famous classic titles by Dale Carnegie: like "The Quick and Easy Way to Effective Speaking" and "How to Develop Self-Confidence And Influence People By Public Speaking".
7 of 8 people found the following review helpful
4.0 out of 5 stars Worth the read 27 Nov. 2006
By Susan Baughman - Published on
I'm a professional speaker, and was critiquing this book to see if I would recommend it to others. It's a very simple read - you'll get through it in a day or so, I'm sure. It's got some good basic tips, and some interesting insights into leadership styles. The important thing is to DO what the book recommends - not just read it and think the info will infuse into your psyche!

I do recommend it - it would make a good gift for a mentee, as well.
12 of 15 people found the following review helpful
5.0 out of 5 stars Great Resource for Anyone Who Wants to Be a Better Communicator 30 Jun. 2005
By Lisa Brown - Published on
Speak Like a CEO is a great resource for anyone who wants to improve their presentation and speaking skills - not just CEO's. Bates provides solid advice for people at all different levels starting with "what not to do" or common mistakes. This book is an easy read packed with tips and colorful examples. Great for leaders and future leaders alike!
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