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Review
“...the only book published by a practitioner to address the issue of who will take the lead in the new communications planning world.." (Admap, February 2007)
"This volume is a great read and challenges our current planning ideas". (Brand Strategy, October 2008)
Review
“...the only book published by a practitioner to address the issue of who will take the lead..." (Admap, February 2007)
Inside This Book
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First Sentence
People cannot abide an empty space. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
People cannot abide an empty space. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
Most Helpful Customer Reviews
7 of 10 people found the following review helpful
Format:Hardcover
If you work in marketing, agencies or a media owner you should buy this book.
Jim Taylor has synthesized the thinking of the best client and agency brains to give a persuasive perspective of where marketing communications has come from and a clear indication of where's its going. Most intriguingly he has indicated who's most and least likely to profit from these dynamic changes.
A great book if you really want to understand what’s around the corner and equally good if you want a provocative sound bite for you next meeting.
Written without bias and with surprising candour from the contributors this book lifts the lid and shows things as they really are. As such it’s the definitive expert’s guide of the major changes we can expect over the next ten years.
2 of 3 people found the following review helpful
Format:Hardcover
If you are engaged in managing a business, especially if your discipline is marketing and absolutely if you recognise that integrated marketing isn't just about getting all your advertising to look the same, this book will varously shake you out of any level of complacency, provide food for thought, give you a few ideas or persuade you its time to take on that sub post office you always promised yourself.
I'm not sure its all quite like Jim says, but that's not the point. We're in the ideas business, all of us and ideas generation starts with debate. This is better than a good starting point and unlike a few others I have come across its readable.
Besides, if you are a marketer you should know what the buzz is.
I'm not sure its all quite like Jim says, but that's not the point. We're in the ideas business, all of us and ideas generation starts with debate. This is better than a good starting point and unlike a few others I have come across its readable.
Besides, if you are a marketer you should know what the buzz is.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
Great survey of the future of contextual media and planning
6 Oct 2009
Format:Hardcover|Amazon Verified Purchase
This is a great read for people in the marketing and advertising industry who are thinking through what the future of how we will communicate with consumers, what types of organizations will thrive or wilt and how our industry will change.
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