Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world's most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If it's used correctly, it can turn a one-off purchaser into a loyal fan. Sounds Like Branding is, in its author's words, an 'ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola. What marketers need to know today is not what music to run in the background to an ad, but how a brand 'sounds'. This book is essential reading for any brand manager looking for a competitive edge in an increasingly cluttered media landscape.
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About the Author
Jakob Lusensky left his career as an international DJ to become CEO of the global music branding agency Heartbeats International. He is one of the world's leading consultants in music and branding and his clients include Absolut Vodka, Carlsberg and Unilever. He has been interviewed and profiled in BusinessWeek, Advertising Age and Billboard magazine and speaks frequently at international branding and marketing conferences. In 2010, he was invited to take part in the prestigious TED Talks event in Tokyo (www.ted.com).
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Most Helpful Customer Reviews
By NickB
Format:Hardcover
An informative look into the world of music branding, won't help you come up with any ideas, but definitely showcases what's possible.
Format:Hardcover
I always read all of articles writen for Lusensky on the Heartbeats website and discover
a great way to think sound in business and understand the real power of music on the
brands.
When he write the book "Sounds Like Branding" I realize that this is not just a book about
this subject,but a real guide about Sonic Branding.He tell us about the story of sound in
business,make us remember cases of success like the join of Pepsi and Michael Jackson,
and the case of Starbucks and the importance of sound in the retail enviroment.
We,sound designers and music,need to read it and put it on our tables during a conversation
with clients.It'll help us a lot.
a great way to think sound in business and understand the real power of music on the
brands.
When he write the book "Sounds Like Branding" I realize that this is not just a book about
this subject,but a real guide about Sonic Branding.He tell us about the story of sound in
business,make us remember cases of success like the join of Pepsi and Michael Jackson,
and the case of Starbucks and the importance of sound in the retail enviroment.
We,sound designers and music,need to read it and put it on our tables during a conversation
with clients.It'll help us a lot.
By Kris
Format:Hardcover
I found Sounds like branding very interesting and it gave me a great insight in the opportunities using music in creating brand identity and get the consumers to become fans.
As 'music identities' are getting more important as a part of every company communication this book i a must for any brand owner, marketing director or artist.
As 'music identities' are getting more important as a part of every company communication this book i a must for any brand owner, marketing director or artist.
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