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Soundbites and Spin Doctors: How Politicians Manipulate the Media - And Vice Versa
 
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Soundbites and Spin Doctors: How Politicians Manipulate the Media - And Vice Versa (Paperback)

by Nicholas Jones (Author)
5.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Paperback: 288 pages
  • Publisher: Indigo:Cassell plc (London); Indigo Edition 1996 edition (26 Sep 1996)
  • Language English
  • ISBN-10: 0575400528
  • ISBN-13: 978-0575400528
  • Product Dimensions: 19.6 x 13 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 380,930 in Books (See Bestsellers in Books)

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Product Description

Product Description
Written by an insider to the relationship between the media and politics, and shows how both manipulate the other.

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Soundbites and Spin Doctors: How Politicians Manipulate the Media - And Vice Versa
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4 of 5 people found the following review helpful:
5.0 out of 5 stars Very interesting - exposes what you don't get to see, 20 Mar 2001
By A Customer
This review is from: Soundbites and Spin Doctors: How Politicians Manipulate the Media - And Vice Versa (Hardcover)
This is the second of Nicolas Jones' Spin Doctor series (with a fourth on the way if I read correctly). Whereas Campaign 1997 covers the 1997 election campaign, "Soundbites and Spindoctors" examines the art of spin more generally and from both sides. Not only does the book examine the technique of "spin-doctoring" but also covers how the changing media has forced politicians to modify what they say and how they say it. If you find modern media management interesting then you should read this book.
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