Sophie Simpson is the creator behind embroidery business, What Delilah Did. She runs a successful blog and online shop where she sells her distinctive embroidery designs to customers all over the world, and her kits are sold in boutique haberdasheries and lifestyle shops throughout the United Kingdom.
When she is not making books or dreaming up things for her own business, Sophie can be found designing projects for the likes of Mollie Makes and CrossStitcher Magazine. Her designs, which are a thoroughly modern take on traditional techniques, are attracting a whole new generation to this age-old craft.
A mildly eccentric girl with a rather overactive imagination, Sophie lives in a sleepy village in Norfolk, England and loves folk music, period dramas, whales and all things handmade. You can follow her crafty adventures at www.whatdelilahdid.com.