This is a winner with the 3yr old set. I could not see the appeal on first watch, although my daughter could. But subsequent watches have helped me see past the slightly dated aspects into the heart of the program. I now see it as a 3 year old sees it. It is full of small puppet creatures who get up to mischief and Matthew, a real man, who my daughter adores - especially when things go wrong for him! I want to buy a few of these Sooty shows now. (I did not grow up with them, so they are all new to me)