With Translucent Mirror Technology you get high-speed continuous Auto Focus that keeps your subject in precise focus in every frame.
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DSLR cameras by Sony already give you incredible imaging quality and super-fast shooting responses. But the α33 (pronounced Alpha) takes a quantum leap forward in terms of speed and precision. From families through to first time DSLR users, this revolutionary ultra-compact interchangeable-lens digital camera is reshaping the imaging landscape of the future. Translucent Mirror Technology, exclusive to Sony, allows you to capture stunning pictures using high-speed, high-precision, phase-detection AF for both still photo and Full HD movie shooting.
7fps (frames per second) high-speed continuous shooting
The α33 features an advanced game-changing feature called Translucent Mirror Technology which offers the lightning-quick speed and precision you need to 'focus between the moments'; whether you're shooting high-resolution still photos or Full HD movies. With Translucent Mirror Technology you get Continuous Priority AE shooting at up to 7fps plus high-speed continuous AF that keeps your subject in precise focus in every frame - so you can capture sporting action and fleeting facial expressions like never before.
Quick AF Full HD movie shooting
Some of the best photographs and movies are taken on the spur of the moment. The AVCHD 1080i video shooting with its smooth, precise phase detection AF tracking means that if you happen to be in the right place at the right time even those sudden spur of the moment shots will be captured in crystal clear quality. This spontaneity can have its drawbacks however; low light conditions or moving subjects, for example. Thanks to the Exmor APS HD CMOS sensors, the α33 offers outstanding sensitivity for low-light shooting, and their large surface area enables them to capture background defocusing effects that add a sense of depth and drama to virtually any action shots. The sensors' large size also contributes to superior light sensitivity, assuring high image quality even when shooting in low light.
Advanced Quick AF Live View
The α33 has Advanced Quick AF Live View which now offers an even higher level of performance and shooting ease. High-resolution, low-noise image data, direct from the 14.2 megapixel Exmor™ APS HD CMOS, can be displayed in the viewfinder as well as on the LCD monitor. Switching is automatic - to activate Quick AF Live view in your finder, just put your eye to the eyepiece.
Experience the Variable Angle Tilt Tru Black LCD monitor mounting system for maximum shooting freedom.
View larger Versatile shooting information display
The α33's 3 way tilting 3.0" LCD screen with its Tru Black technology for high resolution display enables you to have all the technical information you need to take great photos at your very fingertips. The all-electronic design enables a wide range of shooting information to be displayed in the finder, as well as on the LCD monitor. Pressing the Display button on the back of the camera lets you cycle through 3 types of display in the finder and 4 types on the LCD monitor, including an exclusive graphic display and a Digital Level Gauge for precise camera alignment.
Enriched creative possibilities
The new all-electronic Tru-Finder, developed by Sony, incorporates a high-resolution LCD (Xtra Fine) with an effective resolution of 1.152 million dots for exceptionally crisp, detailed imaging. The optical design reduces internal reflection to assure high contrast, and a 60 fps screen refresh rate enables stress-free framing, with none of the annoying jitter often seen in other electronic viewfinders. What's more, intelligent brightness control ensures a realistic, true-to-life view by automatically adjusting luminance and saturation in response to lighting conditions. The Tru-Finder high resolution LCD perfectly complements the α33's high resolution Sweep Panorama. The end results being stunning panoramic shots captured easily in both 2D and 3D.
Interchangeable lens flexibility for unrivalled freedom
Enjoy all the flexibility of a traditional SLR and the technological advances of the DSLR. The α33 is compatible with the full range of system A-mount lenses - including fisheye, super wide-angle, telephoto, macro, and other fixed focal length and zoom lenses. Whether you're shooting stills or moving images you'll get the benefits of high-speed, high-precision, phase-detection AF with virtually all of them. Exercise your cinematic creativity without worrying about difficult focusing problems.