Accept nothing less than perfection with the incredible NEX-7. A compact system camera with the world’s highest ever resolution at 24.3 megapixels* and the world’s first OLED viewfinder*, all in a light and compact design that’s small enough to go wherever life takes you. This mirrorless interchangeable lens camera is a marvel of innovation with exceptionally high performance, fast shooting response and ultra high sensitivity. Capture all your memories in the best possible quality and explore your creative talents to the limit without compromising on size or weight. A truly unique point and shoot camera with incredibly advanced features that makes shooting a pleasure, anywhere, anytime.
Despite its light and compact styling, NEX-7 is a heavyweight when it comes to imaging performance. Sporting a large, high resolution Exmor APS HD CMOS sensor with 24.3 megapixels, this camera takes ultimate professional quality images with intense colour, rich tonal gradation and subtle background defocusing effects. That are as good as anything a traditional DSLR can produce. The newly developed sensor is similar in size and performance to those used in Sony a digital SLR cameras and more than 13 times larger than the 1/2.4" sensors found in most digital compact cameras. Noise is reduced in both the analog (pre-AD signal conversion) and digital (post-AD signal conversion) stages by an on-chip column AD converter and dual-noise reduction circuit. If you’re looking to capture low noise, crystal clear images that are faithful and true-to-life, there’s no better choice than the NEX-7.
Working with the sensor is a sophisticated BIONZ processor which provides all the advanced processing power needed for high-speed contrast-detection AF, Sweep Panorama image stitching and Hand-held Twilight image composition. High ISO sensitivity of 100-16000 (100-1600 AUTO) gives you the freedom to shoot at fast shutter speeds even in dimly lit environments without the need for a flash or tripod.
Look through the viewfinder and you’ll see the world in perfect clarity, brightness and definition. NEX-7 includes the pioneering XGA OLED Tru-Finder, an ultra high resolution electronic viewfinder with 100% frame coverage and a wide viewing angle of 33.1° so you can shoot and review images without taking your eyes from the finder. OLED technology provides the power, contrast and response required to perfectly reproduce scenes without motion blur or residual image. Detail is superb and allows image enlargement for more precise focusing and framing.
The new and intuitive Tri-Navi feature offers direct access to key functions with three control wheels located on top and on the back of the camera. Press the navigation button beside the shutter button to cycle through focus, white balance, D-range and creative style settings. No need to delve deep into menus to adjust your camera characteristics – everything can be done using the wheels. Better still, you can define what settings you would like to access from the navigation button.
Take one look at the NEX-7 and you’ll see a slim and sleek camera that’s beautifully designed without unsightly buttons or controls. The top and front of the camera is made from light but tough magnesium alloy to take the knocks and shocks of travel while the shutter release, dials, buttons and keys are constructed from metal with anodized rims for improved durability and quality.
With NEX-7, anyone can experience the artistic satisfaction of creative photography. The easy-to-use Photo Creativity interface gives quick access to a range of creative settings simply by pressing the centre button on the control wheel. Seven different functions and settings can be accessed via the control wheel including Picture Effect, Background Defocus Control, Soft Skin Effect, Color, Brightness, Vividness and Self Timer or Continuous Advance. The effects of various settings can be viewed in real-time on the LCD monitor for ease of operation.
New enhanced Picture Effect lets you modify images by changing colours, adding textures or including special visual effects – all without a PC. Transform simple shots into works of art using modes such as Toy Camera or Partial Colour. Choose from 11 Picture Effect modes including new HDR Painting, Rich-tone Monochrome, Soft Focus and Miniature. You can even adjust the level of some effects for total creative control.
Capture your memories anyway you choose. Press the MOVIE button to film Full HD video in razor-sharp detail at 50p with stereo sound – a first for an interchangeable lens camera with an APS-C size sensor*. The large size and high image quality of the sensor minimises noise when shooting in low light. Still pictures are clear and precise with 24.3 megapixels and the freedom to use a range of E-mount interchangeable lenses. You can also shoot high resolution landscapes in 3D with 3D Sweep Panorama. This impressive feature captures two Sweep Panorama images from a single series of photos, then creates a high resolution 3D image for viewing on a 3D compatible TV.
Capture spur-of-the-moment shots with Speed Priority Continuous mode at up to 10 frames per second – the fastest continuous shooting speed among mirrorless interchangeable lens cameras*. With focus and exposure fixed at the first frame, this mode is ideal for shooting sports and fast-moving action scenes.
Switch to manual exposure and precisely control light for even more creative freedom. P/A/S/M modes provide perfect control of defocus and brightness. NEX-7 can also record in 25p — to give you that traditional cinematic look, enhancing your video with a truly artistic feel.
NEX-7 is packed with latest technology to help you create perfect photos. From aberration correction, Auto HDR and D-Range Optimizer to MF Assist and Peaking for easier manual focusing, you’ll have all the tools you need to maximize every shot. Take stunning night shots with Hand-held Twilight and beautiful indoor portraits with Anti-Motion Blur. Plus with Intelligent Auto and Scene Selection modes, everything is fully automatic so you can really just point and shoot.
The Sony NEX-7 comes in black with an exclusively version of the 18-55mm F3.5-5.6 OSS standard zoom lens (SEL1855). A variety of optional accessories are available to boost your creative photography including the LA-EA2 A-lens mount adapter which includes the award winning translucent mirror technology to enable phase-detection AF — the first adapter of its kind in the world*. NEX-7 is also the first E-mount camera with an Auto-lock Accessory Shoe for attaching flash units like HVL-F43AM.
*As of July 2011
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