The KDL-52EX703 is the TV that has everything but doesn't cost the earth. It's an aspirational but affordable Full High Definition 1080 TV with the latest LED technology and offers stunning picture quality. Its BRAVIA Engine 3™ high definition video processor reproduces TV, movie and games with higher contrast, superior colours, and amazing clarity. Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition). This BRAVIA comes with MotionFlow 100Hz with Image Blur Reduction. Enjoy smooth, sharp images in fast-moving scenes, such as sports or action movies, with technology that delivers twice the number of images than conventional 50Hz TVs. As well as stunning picture quality you can experience the full effect of digital surround sound thanks to its innovative S-Force Front Surround audio technology and your TV speakers.
Enjoy over 2 million pixels with
Enjoy Full HD 1080p
Full HD 1080p is the ultimate HD format, providing more than 2 million pixels for a smooth high resolution image. The number 1080 relates the number of horizontal lines of pixels on the screen. The more lines that a screen contains, the better the picture quality. To compare, HD-Ready sets have 768 while standard definition (SD) sets have just 576 lines. The letter p refers to its progressive or non-interlaced picture-scanning process where all the lines of the image are refreshed by every vertical scan. 1080p is the maximum resolution defined for HDTV use and this format is used for Blu-ray Disc™ ® and PLAYSTATION®3.
Watch subscription-free, built-in Freeview HD
To add to your viewing choice, the set has a built-in Freeview HD TV tuner so you have instant access to a huge range of free-to-air and digital TV and radio channels, including HD programmes. Channels are free so you won't have any subscription fees or contracts to sign. Because it's all built-in you won't need a set-top box or satellite dish either. Simply plug in your external TV aerial and access all your channels using just one remote control.
Internet through your TV
Enjoy the best internet content on your television with Bravia Internet Video. It seamlessly streams online content through your broadband connection so you can access a world of online video entertainment direct from the comfort of your sofa. From video sharing sites like YouTube™, to catch up TV services, news and sport, it couldn't be easier to find and watch what you want, when you want it. You can even bookmark your favourite online video clips to share with friends.
Enjoy the in-built Freeview
Enjoy smooth, detailed picture quality
MotionFlow technology boosts the refresh rate from standard 50Hz to 100Hz for super-smooth, ultra-realistic viewing. It creates 50 unique frames between each of the existing 50 frames, doubling the frames displayed per second in real-time. MotionFlow 100Hz works with both film-based content and standard TV and DVD.
The TV's Wi-Fi Ready too so if you add a wireless adapter or USB dongle you can easily connect to your wireless home network without the clutter of cables. Enjoy internet content, through your TV screen, while keeping your home free of unnecessary wires.
Watch the best of the internet
Maximum performance, minimal environmental impact
This BRAVIA model features a range of energy saving features including an Energy Saving Switch which cuts energy consumption to zero when the TV set is not in use. It's a smarter, more convenient alternative to manually unplugging the TV. Its Ambient Sensor automatically adjusts the backlight for the best picture setting depending on the colour temperature of the ambient light in the room. A Presence Sensor detects when you leave the room and turns off the picture to save energy, leaving you with just the sound. The picture returns when you do, or the TV switches to standby.
Connect to your favourite technologies
With its USB Media Player, you can connect a wide range of USB devices straight to your BRAVIA TV. From mp3 players to cameras, laptops to camcorders - even content from your USB memory stick, just plug in to enjoy your favourite multimedia files on screen. You can stream movies, music and photos to your BRAVIA from compatible devices, such as your laptop, mobile phone or music player, no matter where in the home they're located, thanks to DLNA technology. Enhance your BRAVIA experience by connecting other HD products such as a Blu-ray Disc™ player or PlayStation®3 thanks to four High Definition Multimedia Interface™ (HDMI™) inputs. These connections are specifically designed to carry high quality digital video and audio content. BRAVIA Sync lets you control other Sony devices you've connected using your BRAVIA TV remote control.
Enjoy style and substance
The TV's stunning slim 52" (132.1cm) design fits in gracefully with any space and even looks stunning when the picture is off. For enhanced colour intensity the KDL-52EX703 comes with Edge LED backlighting with GigaContrast for the whitest whites and blackest blacks within the same frame; this innovative backlight technology also delivers thinner screens and energy savings too. Switch it to Picture Frame mode and you can turn your BRAVIA into a work of art by displaying pre-installed images or your own photos and make great use of your wall space even when you're not watching TV. To allow you to enjoy the perfect fusion of image and sound, the speakers are hidden in the TV design and positioned for ideal sound elevation.