Have just bought this television on Friday 7th August and up till now I am very happy with both sound and picture quality. The t.v it is replacing is the 40W2000 which is an excellent television too . I was in the same frame of mind as other reviewers in that I perhaps dithered a little in going for the bigger screen size in first the W4000 and then the W4500 only to be disppointed that when I finally made my mind up both models were discontinued. I settled for the 5500 based on reviews alone both in magazines and customer comments and so far no regrets . As with the W2000 , I went for the 5500 with little or no show-room demonstration.
I relied on Sonys reputation and just went for it . I have yet to have a proper play with all the controls and settings and what everything does,so I set the brilliance,colour and contrast to the same levels as I had on the W2000 and the picture was stunning,especially on close-up during the Sky game on Friday night. Over the past few weeks I have picked the brains of some high profile retailers regarding the difference between 100 and 200hz and the bottom line is there is no noticeable difference to the human eye . At one time I almost went for the 46Z4500 as this has the 200hz feature, the 5500 has the Bravia 3 engine to compensate . Set up was simple and straight forward.I managed to get a good deal at Comet in comparison with a local independant retailer. I never expected such a big firm as Comet to tolerate any form of haggling,
so Ijust put on my Dominic Littlewood head and talked of price matching . Very pleased . If this television is on your short-list and within your budget the go for it .