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  • Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview and 100Hz Motionflow
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Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview and 100Hz Motionflow

by Sony
180 customer reviews
| 3 answered questions

Available from these sellers.
2 used from £400.00
  • Intelligent software creates additional frames with motionflow 100Hz to reduce blur during fast-moving images
  • BRAVIA ENGINE 3™ for unique HD picture enhancement technology delivering unbeatable image quality
  • Dynamic Contrast of 100,000:1 to deliver high levels of detail in darker scenes
  • DLNA technology to share your multimedia content with DLNA certified devices in your home network
  • USB Media Player allows easy access to photos, music and video through your TV
This item’s packaging will be visible when delivered and cannot be gift-wrapped.

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Important Information

On-mode power consumption
131 Watts

Visible screen diagonal
40" / 102 cm

Product details

  • Product Dimensions: 9.3 x 98.7 x 63.8 cm ; 18 Kg
  • Boxed-product Weight: 24 Kg
  • Item model number: KDL40W5500U
  • ASIN: B001RCU7GM
  • Date first available at Amazon.co.uk: 1 Mar. 2009
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (180 customer reviews)
  • Amazon Bestsellers Rank: 46,522 in Electronics (See Top 100 in Electronics)

Product Description

Manufacturer's Description

A BRAVIA LCD TV is no ordinary television. Design is sleeker, pictures are brighter, details clearer. All BRAVIA televisions are HD Ready as a minimum, with up to 4 HDMI connections, and come with an integrated digital tuner so there is no need for a set-top box to view Freeview TV and radio channels. Most of the BRAVIA LCD TVs feature BRAVIA Sync technology, it takes just one button to turn on your entire Sony home entertainment system, while XrossMediaBar helps you navigate your TV easily with its best-in-class menu screen. After all advanced technology should simply mean technology that does more for you.

The BRAVIA W5500 has all the Sony technology you need to experience a new level of entertainment. BRAVIA ENGINE 3 digital processing delivers a depth, richness and clarity that will take your breath away. Motionflow 100Hz technology keeps fast-moving sports and action crisp and clear. You can connect it to your home network using DLNA and enjoy music, video and pictures from other compatible devices on your TV. Plus you can use the AppliCast™ feature to check on-screen RSS feeds of news and other information while you’re watching your favourite programmes.

Savour every moment with all-action Motionflow 100Hz
Motionflow 100Hz for super-smooth, ultra-realistic sport and action scenes

Motionflow 100Hz for super-smooth,
ultra-realistic sport and action scenes

Motionflow 100Hz lets you see fast-moving sports and action scenes like never before by unlocking the amazing detail they contain. This blur reduction technology produces super-smooth, ultra-realistic viewing by doubling the conventional number of frames in a sequence. After every frame it creates an additional unique frame before the next one, based on key factors in the preceding and following images. While similar technologies simply duplicate frames, Motionflow 100Hz intelligently applies information to make movement appear even smoother.

BRAVIA ENGINE 3 for the ultimate HD experience
The unique technology of BRAVIA ENGINE 3 optimises the quality of every single scene

The unique technology of BRAVIA ENGINE 3
optimises the quality of every single scene

An LCD television creates pictures by switching millions of pixels on and off. In the W5500 this process is controlled by the BRAVIA ENGINE 3, the latest version of Sony’s advanced digital processing technology. Using a collection of unique Sony algorithms it applies a digital perfecting process to reduce noise and produce cleaner images, higher contrast and smoother motion sequences, resulting in enhanced overall performance regardless of source.

Specifically, it analyses each individual scene, controlling the peak brightness level to generate advanced colour and brightness, and optimising the noise level. It also detects and adjusts the overall colour distribution of each frame and smoothes diagonal lines of pixels in fast-moving pictures to prevent jagged edges and bleeding colours.

In short, it delivers exceptional performance in every single scene.

Connect your home with DLNA
Create an entertainment network in your home with DLNA

Create an entertainment network
in your home with DLNA

The BRAVIA W5500 means you can finally create an easy-to-use home network that lets you share music, video and pictures from around the house on your TV. As part of the Digital Living Network Alliance (DLNA), Sony has adopted a universal standard for connectivity that enables your electronic devices, regardless of brand, to ‘talk’ to one another. So now it’s easy to move files between your TV, PC, printer, music player, phone, camera and more, wherever they are in the home. By integrating your TV into a home network, either wirelessly or via a cable, you can use your BRAVIA remote to find photos on the DLNA-enabled laptop in your bedroom and call them up to your living room TV screen. If you want hard copies, just send them to print on the colour printer in your spare room.

As well as BRAVIA TVs, Sony offers a range of DLNA Certified™ devices such as VAIO notebooks, the Sony Ericsson mobile phone, the PLAYSTATION®3 and the GigaJuke hard-disc drive music system.

AppliCast™ brings live internet feeds to your screen while you watch TV

AppliCast™ brings live internet feeds to
your screen while you watch TV
AppliCast™ keeps you in touch while you watch

AppliCast™ lets you see internet information on your BRAVIA TV while you're watching television. You don't have to switch on your PC - just call up widgets onto the TV screen. Three widgets, including a clock and calendar, are already installed on the on-screen XrossMediaBar and you can add RSS feeds of news, weather and more by connecting your TV to the internet via the Ethernet port at the back. Just select the information you want with your BRAVIA remote and it's right there whenever you need it.







Box Contains

  • Television
  • Remote Control
  • Batteries AAx2
  • AC Power Cord
  • Operating Instructions
  • Warranty Card
  • Table Top Stand


  • Customer Questions & Answers

    Customer Reviews

    4.6 out of 5 stars

    Most Helpful Customer Reviews

    277 of 281 people found the following review helpful By A Smile and a Wave TOP 500 REVIEWER on 23 April 2009
    I took delivery of this TV 3 weeks ago to replace an older and smaller LCD model. Having been looking at the various televisions of this sort of size that are available, I made my final decision to buy this particular model based on looking in stores, careful inspection of specifications and looking widely at reviews on the internet.
    As something which is going to be a major feature of my living room for quite a long time I wanted to make the right decision. Certainly there are cheaper brands, and also cheaper Sony models out there, but the Bravia 'W' range seems to be the best combination when it comes to features, quality and price.
    Having used it daily I can now confirm that I think I made a wise choice. This Sony has the best colour display of any television I've seen. When you first watch it it's as if everything is suddenly in 3D - such is the depth and definition of the picture, even when using it to watch standard definition Freeview television as I usually do. I thought that I was getting a very good quality Freeview picture with my previous setup, but it is noticeably better with this Bravia. I've also invested in a Sony BDP-S350 Blu-ray player to use with this TV and watched a number of discs through that. As you'd expect the quality of the picture then is exceptional.
    The sound is also surprisingly good for a TV. There's plenty of energy in the sound output and great clarity too. I can now hear things that I'd missed before - I actually got up to answer the phone at one point before realising that it wasn't mine - it was on the telly!
    There's only one snag that I've found with this TV and that's a minor one. Although it has a good number of connections available to it Sony has reduced the number of SCART sockets on this model to 2. As someone who is still in the process of upgrading my televisual equipment, the rest of my equipment (except for the Blu-ray player) uses SCART connections so a third one may have been a bonus.
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    25 of 25 people found the following review helpful By Dr. G. Fullerton on 18 April 2010
    Verified Purchase
    First of all, congratulations go to Amazon for outstanding delivery time and service. This TV was ordered late on a Wednesday night and delivered by parcel force early on the Saturday morning of that week. I think that is remarkable.

    The set up of this TV is simplicity itself. From opening the box to putting on the stand, connecting it to our peripherals and switching on took less than 15 minutes. We have it connected to a Sky + box and so there was no tuning to be done. The correct input was selected for the Sky box and away we went.

    My initial thoughts on seeing the picture were good but a few minor tweaks of brighness, hue and contrast and the picture was outstanding. Very crisp, natural looking colour and with motionflow on, movement was scarily smooth.

    Can I address a couple of points others have raised and suggest solutions. Firstly several people have said that after a period of time the TV spontaneously switches off of its own accord. A brief look at the instruction manual will tell you that the front of the TV has a motion sensor which to all intents and purposes can `see` if anyone is in the room. If you have this feature turned `on` and you sit motionless for a couple of hours or for whatever time you have preset it for, then the TV will switch off. All you need to do is switch this feature off. Pretty simple.

    The second very common `problem` is the light at each corner of the screen pointing into the centre of the screen. Some people have said this is present in very dark scenes and is so distracting they have had to send the appliance back. Just change the ambient light setting and the lights magically disappear!
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    105 of 107 people found the following review helpful By tallpete33 TOP 500 REVIEWERVINE VOICE on 1 Aug. 2009
    Verified Purchase
    When my trusty Trinitron (literally) went pop, I turned to amazon for my next TV purchase, having been impressed with their service and good prices over the years. I was looking for a 37" W series Sony Bravia but as this model was only £10 more expensive, it would have been rude not to go for the bigger screen. Despite specifying next day delivery, it actually took three days to arrive (via Citylink) but the extra £8.80 charge was politely and promptly refunded within three hours of my inquiry. Like all amazon deliveries, tracking was easy online. It comes with a Sony 3 year guarantee.

    OUT OF THE BOX

    It was actually light enough to remove from the box on my own, though it helps if you have long arms like I do. Putting the TV on its own tabletop stand was nice and easy; you just carefully lower the TV onto it before fixing with the four screws provided. Simple. The TV swivels on the stand, which is very useful as I move around the room during the day though the viewing angle is very good anyway. Once done, putting it onto the Centurion Stand was much easier than I thought as the TV only weighs 18kg (plus it's stand of course).

    SET UP

    Once plugged in, I connected it to my PVR and PS3 and powered up. It takes 30-40 minutes to set-up as it downloads the Freeview channels for its integrated tuner then you are ready to go. It is quite easy to accidentally skip this part of the set up but you can run it again from the Guide as I did so it's no problem.

    IN USE

    The remote is light, functional, and refreshingly uncluttered with most of the functions being menu driven onscreen.
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