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Sony BRAVIA KDL40S5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview
 
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Sony BRAVIA KDL40S5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview

by Sony
4.5 out of 5 stars  See all reviews (26 customer reviews)

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Technical Details

  • High Definition detail with the 1920 x 1080 pixel resolution
  • BRAVIA ENGINE 2
  • 24p True Cinema
  • Three HDMI™ inputs (two on rear, one on side, all with CEC)
  • 33000:1 dynamic contrast ratio
  See more technical details

Product details

  • Item Weight: 17 Kg
  • Boxed-product Weight: 23 Kg
  • Item model number: KDL40S5500U
  • ASIN: B001TUYQSC
  • Date first available at Amazon.co.uk: 30 Mar 2009
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Bestsellers Rank: 1,786 in Electronics (See Top 100 in Electronics)

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Product Description

Manufacturer's Description

A BRAVIA LCD TV is no ordinary television. Design is sleeker, pictures are brighter, details clearer. All BRAVIA televisions are HD Ready with two HDMI connections as a minimum and come with an integrated digital tuner so there is no need for a set-top box to view Freeview TV and radio channels. After all advanced technology should simply mean technology that does more for you.

The stunningly designed 40" BRAVIA S5500 has Full HD1080 capability, letting you enjoy cinema quality entertainment at home. Powered by the BRAVIA Engine 2 processor, it delivers superb picture quality with vivid colours and sharp edges. Dynamic Contrast up to 33,000:1 gives the picture incredible depth and detail. And for true versatility, USB connectivity allows playback of both music and photos directly through your TV.

Diagram showing the difference between 1080p, standard definition and HD Ready. 1080p gives you 1920 pixels x 1080 lines, Standard Definition gives you 720 pixels x 576 lines and HD Ready gives you 1280 pixels x 720 lines

HD1080 - Gives you the ultimate standard of high definition
Full HD1080 for cinema quality in your home

High Definition lets you enjoy home entertainment with stunning picture quality and sound. The BRAVIA S5500 goes way beyond the specification of an HD ready TV: its screen resolution of 1920 x 1080 can accept Full HD1080p/24p input signals with no downscaling. In a nutshell, the more pixels you have, the better the resolution, the finer the detail – and the more amazing the experience.

Diagram showing difference in picture quality. Picture quality is enchance through Sony's digital processors

BRAVIA ENGINE 2 – Every picture is put through a digital perfecting process
Superb TV performance from BRAVIA ENGINE 2

An LCD television creates pictures by switching millions of pixels on and off. In the S5500 this is driven by BRAVIA ENGINE 2, Sony’s fully digital video processor that uses a collection of unique technologies to significantly reduce noise and produce clear, vibrant, lifelike images, regardless of their source. For example, it reproduces black just as it appears in the real world to depict objects with impressive depth and realism. BRAVIA ENGINE 2 technology also significantly reduces the visual noise that can lead to blurring..

Diagram showing where the USB plug is on the back of the TV

USB Media Player – Turns your BRAVIA into a giant digital media player
More ways to enjoy photos and music with the USB Media Player

The BRAVIA S5500 comes with a built-in USB Media Player that means you can connect devices directly to your TV. Content from your USB device is transferred directly to your BRAVIA TV, so you can listen to songs and see a slideshow of your favourite pictures.

Diagram showing dynamic contrast which gives your pictures improved depth and detail

Dynamic Contrast - Gives the image incredible depth and detail
Dive into the screen with Dynamic Contrast up to 33,000:1

To ensure consistently amazing picture quality, Dynamic Contrast up to 33,000:1 ensures all shades between the brightest white and the darkest blacks are maintained, giving the image so much depth and detail you’ll want to dive right in. It works by enabling the backlight brightness to adjust according to the brightness of the scene.

Product Description

  • BRAVIA ENGINE 2
  • 24p True Cinema
  • Three HDMI™ inputs (two on rear, one on side, all with CEC)
  • 33000:1 dynamic contrast ratio


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Customer Reviews

Most Helpful Customer Reviews
16 of 16 people found the following review helpful
By Paul B TOP 500 REVIEWER VINE™ VOICE
Sony started selling the S series as an introductory level TV, something for those who wanted the basics without all the fancy 100hz etc. Well, the 40S5500 is far from basic, even though the cost might lead you to believe otherwise.

Ok, it still doesn't have 100Hz (or the recent 200Hz of some new TVs) and it doesn't have a really really high contrast ratio, but at 33,000:1, unless you are really picky, the black levels are pretty good on both SD and HD pictures anyway.

What it does have is full HD (amazingly there are still 40" TVs around that don't, who's buying them?!) and the pretty amazing Bravia Engine 2 which has some lovely upscaling for SD pictures, 24p mode for Blu-ray playback at cinema speeds and some nice eco-modes to help you save energy.

The picture quality through the built in tuner is good, but ultimately SD so you'll notice a big difference if you switch to an HD signal. Using it with the Humax Freesat box, even on an SD signal (which the Freesat box upscales well) is far better and with BBC HD it's stunning, particularly on shows such as Life.

Blu-ray takes this a step further, playing the Disney film Cars (through a PS3) it's almost as if the picture is coming out at you! Gaming on the PS3 and 360 is so clear, even compared to an HD Ready set, I don't know how I lived without it.

I've even bought cables for the Wii to play it in its highest definition (still not HD, but an improvement) and this looks much crisper on the TV than it did in SD.

Bad point? Well, the stand isn't the best, even with the screws in place it feels like the TV could topple over if given a little push. Also, the Freeview menu displaying the channel is huge, why on earth they wanted a font that big I don't know, perhaps they're appealing to the partially blind? (I guess, having said that, it's useful if you are partially blind).

Aside from this, and with Bravia link supported for Sony Blu-ray and the PS3 Slim, this TV is huge value for money.
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14 of 14 people found the following review helpful
we like this telly 26 Sep 2009
This is a superb, plug-in and go big screen TV. Easy to set up ,easy to use ,all the features we need and a superb picture.This tv was nearly £2000 a few years back , what a bargain !
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14 of 14 people found the following review helpful
Absolutely no issues getting this TV setup and running. An excellent picture when watching Sky, DVDs, and even better for Bluerays. Getting Sky+HD installed next week so i'm sure that will be great too.
Definitely value for money.
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Most Recent Customer Reviews
Great Brand, Great performance for an entry level 40 inch.
I bought this back in February 2010. We had been thinking about buying an entry level "big" TV for a couple of years. Read more
Published 19 months ago by Wannabe Deadlifter
Good product and value for money
Good Amazon service, good product and value for money - cheapest deal around was on Amazon and with three years cover by Sony in the price.
Good picture and works fine.
Published on 29 April 2010 by N. Sorby
excellent
Very good TV. It'd be better to have frequency of the picture 100 on this model, but it's good anyway unless you're extremely picky. I recommend it. It's a SONY anyway.
Published on 26 April 2010 by Roman Zilber
SONY BRAVIA LCD TV.
Very well satisfied with this item. Easy set up and excellent picture.
I don't do games, so cannot comment on the performance on this aspect. Read more
Published on 21 April 2010 by J. W. Terry
So Pleased With The Item.
There are so many tv's on the market, but this was the best saving I could find. The purchase was smooth no hiccups good delivery. Read more
Published on 16 April 2010 by Mrs. P. Conroy
My first Sony
I am extremely pleased with this TV, and seems to be a lot of features for the money. It was very easy to set up, and was up and running, with everything connected and working... Read more
Published on 28 Mar 2010 by A. Ellingham
Sony Bravia Review
We haven't bought a TV for nearly 20 years and now that our children have left home, we wanted to turn our loft room into a home cinema. Read more
Published on 27 Mar 2010 by Stephen Jm Browne
Cheap TV heaven
This TV was delivered quickly. Took longer to get out of the box than to set up and programme itself. Read more
Published on 23 Mar 2010 by M. A. Pemberthy
sony lcd tv
I bought this tv after my old crt started making some funny noises. I have to say I have been blown away by the picture and sound quality. Read more
Published on 8 Mar 2010 by scimus
Warranty not valid - buyer beware
I purchased this tv a week ago and when I tried to register the warranty with sony was advised its only valid on this model if it was purchased before 31st December 2009. Read more
Published on 25 Feb 2010 by Mr. K. Johnson
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