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Sony BRAVIA KDL40S5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview

by Sony

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We don't know when or if this item will be back in stock.
  • High Definition detail with the 1920 x 1080 pixel resolution
  • BRAVIA ENGINE 2
  • 24p True Cinema
  • Three HDMI™ inputs (two on rear, one on side, all with CEC)
  • 33000:1 dynamic contrast ratio
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Important Information

On-mode power consumption
124 Watts

Visible screen diagonal
40" / 102 cm

Product details

  • Product Dimensions: 99.6 x 10.9 x 61.2 cm ; 17 Kg
  • Boxed-product Weight: 23 Kg
  • Item model number: KDL40S5500U
  • ASIN: B001TUYQSC
  • Date first available at Amazon.co.uk: 30 Mar 2009
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Bestsellers Rank: 73,154 in Electronics (See Top 100 in Electronics)

Product Description

Product Description

  • BRAVIA ENGINE 2
  • 24p True Cinema
  • Three HDMI™ inputs (two on rear, one on side, all with CEC)
  • 33000:1 dynamic contrast ratio

Manufacturer's Description

A BRAVIA LCD TV is no ordinary television. Design is sleeker, pictures are brighter, details clearer. All BRAVIA televisions are HD Ready with two HDMI connections as a minimum and come with an integrated digital tuner so there is no need for a set-top box to view Freeview TV and radio channels. After all advanced technology should simply mean technology that does more for you.

The stunningly designed 40" BRAVIA S5500 has Full HD1080 capability, letting you enjoy cinema quality entertainment at home. Powered by the BRAVIA Engine 2 processor, it delivers superb picture quality with vivid colours and sharp edges. Dynamic Contrast up to 33,000:1 gives the picture incredible depth and detail. And for true versatility, USB connectivity allows playback of both music and photos directly through your TV.

Diagram showing the difference between 1080p, standard definition and HD Ready. 1080p gives you 1920 pixels x 1080 lines, Standard Definition gives you 720 pixels x 576 lines and HD Ready gives you 1280 pixels x 720 lines

HD1080 - Gives you the ultimate standard of high definition
Full HD1080 for cinema quality in your home

High Definition lets you enjoy home entertainment with stunning picture quality and sound. The BRAVIA S5500 goes way beyond the specification of an HD ready TV: its screen resolution of 1920 x 1080 can accept Full HD1080p/24p input signals with no downscaling. In a nutshell, the more pixels you have, the better the resolution, the finer the detail – and the more amazing the experience.

Diagram showing difference in picture quality. Picture quality is enchance through Sony's digital processors

BRAVIA ENGINE 2 – Every picture is put through a digital perfecting process
Superb TV performance from BRAVIA ENGINE 2

An LCD television creates pictures by switching millions of pixels on and off. In the S5500 this is driven by BRAVIA ENGINE 2, Sony’s fully digital video processor that uses a collection of unique technologies to significantly reduce noise and produce clear, vibrant, lifelike images, regardless of their source. For example, it reproduces black just as it appears in the real world to depict objects with impressive depth and realism. BRAVIA ENGINE 2 technology also significantly reduces the visual noise that can lead to blurring..

Diagram showing where the USB plug is on the back of the TV

USB Media Player – Turns your BRAVIA into a giant digital media player
More ways to enjoy photos and music with the USB Media Player

The BRAVIA S5500 comes with a built-in USB Media Player that means you can connect devices directly to your TV. Content from your USB device is transferred directly to your BRAVIA TV, so you can listen to songs and see a slideshow of your favourite pictures.

Diagram showing dynamic contrast which gives your pictures improved depth and detail

Dynamic Contrast - Gives the image incredible depth and detail
Dive into the screen with Dynamic Contrast up to 33,000:1

To ensure consistently amazing picture quality, Dynamic Contrast up to 33,000:1 ensures all shades between the brightest white and the darkest blacks are maintained, giving the image so much depth and detail you’ll want to dive right in. It works by enabling the backlight brightness to adjust according to the brightness of the scene.


Customer Questions & Answers

Customer Reviews

4.5 out of 5 stars
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Most Helpful Customer Reviews

17 of 17 people found the following review helpful By Paul B TOP 500 REVIEWERVINE VOICE on 16 Oct 2009
Sony started selling the S series as an introductory level TV, something for those who wanted the basics without all the fancy 100hz etc. Well, the 40S5500 is far from basic, even though the cost might lead you to believe otherwise.

Ok, it still doesn't have 100Hz (or the recent 200Hz of some new TVs) and it doesn't have a really really high contrast ratio, but at 33,000:1, unless you are really picky, the black levels are pretty good on both SD and HD pictures anyway.

What it does have is full HD (amazingly there are still 40" TVs around that don't, who's buying them?!) and the pretty amazing Bravia Engine 2 which has some lovely upscaling for SD pictures, 24p mode for Blu-ray playback at cinema speeds and some nice eco-modes to help you save energy.

The picture quality through the built in tuner is good, but ultimately SD so you'll notice a big difference if you switch to an HD signal. Using it with the Humax Freesat box, even on an SD signal (which the Freesat box upscales well) is far better and with BBC HD it's stunning, particularly on shows such as Life.

Blu-ray takes this a step further, playing the Disney film Cars (through a PS3) it's almost as if the picture is coming out at you! Gaming on the PS3 and 360 is so clear, even compared to an HD Ready set, I don't know how I lived without it.

I've even bought cables for the Wii to play it in its highest definition (still not HD, but an improvement) and this looks much crisper on the TV than it did in SD.

Bad point? Well, the stand isn't the best, even with the screws in place it feels like the TV could topple over if given a little push.
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14 of 14 people found the following review helpful By Mark P. Friel on 27 Aug 2009
Absolutely no issues getting this TV setup and running. An excellent picture when watching Sky, DVDs, and even better for Bluerays. Getting Sky+HD installed next week so i'm sure that will be great too.
Definitely value for money.
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14 of 14 people found the following review helpful By G. Morgan on 26 Sep 2009
This is a superb, plug-in and go big screen TV. Easy to set up ,easy to use ,all the features we need and a superb picture.This tv was nearly £2000 a few years back , what a bargain !
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8 of 8 people found the following review helpful By Mr. A. Gallagher on 14 Nov 2009
This TV's superb. I was initially worried about buying something so expensive online, but with Amazons fast delivery and reliable service i went for it. I went to comet, curry's etc first to look at different brand tv's, and i found the Sony ones truly are the best. My advice is to pay a bit extra for the sony. About this tv, firstly the price of the tv is much cheaper than going into a shop for it. The picture quality's fantastic, it's really quick and easy to set up. It's got HD ready channels, and you can connect your pc to it for music etc.
I'll purchase from Amazon more often after this buy.
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37 of 39 people found the following review helpful By Mrs. S. L. Allen on 24 Aug 2009
AFTER RESEARCHING FOR A HD TELEVISION FOR QUITE A LONG TIME AND WITH THE HELP OF MY SON - WE PICKED THIS ONE- IT IS AN EXCELLENT TV AND IS FULL HD NOT JUST HD READY, QUALITY OF PICTURE AND SOUND EXCELLENT.
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7 of 7 people found the following review helpful By Mr. E. Franceschi on 21 Sep 2009
The TV has stunning picture and sound quality. Has enough space at the back for scart, hdmi etc.

I am not a big "tech geek" so a simple tv was all I needed. This ticked all the boxes!

I doubt you would find a better deal.
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3 of 3 people found the following review helpful By Mothy on 10 Feb 2010
The picture quality is excellent when viewing satellite via the HDMI connection.

HD Satellite is even better. (FOXSAT HDR).

Analogue reception is fine which considering our aerial is good. We have no freeview in our area so I can't comment on that.

Source selection is a little irritating as it's not possible to hide/disable those inputs you're not using. Hence you have to scroll past the unused ones.

Sound quality is fair through the built in speakers. Some vibration/distortion is apparent on loud/high tones e.g action movies. I suspect this is the back panel vibrating.

One excellent feature is the ability to turn off the TV speakers and output the sound to an external amp (HiFi) via the RCA sockets on the back. When you do this the TV remote will adjust the volume via the amp.

I was somewhat torn between this and a similar (Panasonic Plasma) on the basis of the kind of programs we watch (depth of black being the issure). All I can say is the Sci-Fi is excellent and we're still going "wow" at BBC Wildlife documentaries.

We've had no cause to complain about picture quality whatever the lighting conditions. Viewing angle is good.

The remote control is OK although it seems "upside down" when you first pick it up.

The slight annoyances wouldn't put me off recommending it to anyone looking for a 40" TV.

The current 3 year SONY warranty is a nice although my current SONY (29" CRT) is now 10 years old.
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11 of 12 people found the following review helpful By Kilrymont on 11 Dec 2009
Verified Purchase
I was given a dispatch date of four days from when I ordered this unit. Which was fair enough, but the reality was that it arrived here in Scotland mere hours later - I'm sure it was less than one day.

Praiseworthy indeed, Amazon. And the box arrived bash-free, too - usually a plus, I find.

Setting it up was child's play - which was tough, as I'm nearly 58.

First impressions are of a decent television with admirable image quality - given that so far it's only had freeview signals to display. It'll be interesting to see how it shows a blockbuster movie from DVD.

The auto set up was so easy I didn't need the manual, well hardly needed it. It scanned its coverage band and identified oodles of services very quickly indeed.

Wasn't sure that buying a 40" telly was a good idea given the the room it's in isn't a big one - but as it's used by a pensioner with sight bad enough to be registered blind the size of the screen was an overriding factor.

These gi-normous tvs don't seem to attract good reviews from owners re their sound quality, and now I can see why. Smallish speakers with their grills facing backwards towards the wall - they're always gonna fight to be heard compared to more conventionally-built units - but as close to the whole front elevation of the tv is given over to watchable screen it's kind of hard to moan too much about that - there's just hardly any acreage to position speakers facing forwards.

Could be a decent pair of accessory stereo speakers will make a decent upgrade to the sound?

Meantime it's doing its TV duties well enough and, being a Sony, I'm hoping the 3 year guarantee won't be needed too soon?
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