- Explore the 2014 Electronics Gift Guide for hot deals, gift ideas and the latest products.
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A BRAVIA LCD TV is no ordinary television. Design is sleeker, pictures are brighter, details clearer. All BRAVIA televisions are HD Ready with two HDMI connections as a minimum and come with an integrated digital tuner so there is no need for a set-top box to view Freeview TV and radio channels. After all advanced technology should simply mean technology that does more for you.
The stunningly designed 40" BRAVIA S5500 has Full HD1080 capability, letting you enjoy cinema quality entertainment at home. Powered by the BRAVIA Engine 2 processor, it delivers superb picture quality with vivid colours and sharp edges. Dynamic Contrast up to 33,000:1 gives the picture incredible depth and detail. And for true versatility, USB connectivity allows playback of both music and photos directly through your TV.
HD1080 - Gives you the ultimate standard of high definition
High Definition lets you enjoy home entertainment with stunning picture quality and sound. The BRAVIA S5500 goes way beyond the specification of an HD ready TV: its screen resolution of 1920 x 1080 can accept Full HD1080p/24p input signals with no downscaling. In a nutshell, the more pixels you have, the better the resolution, the finer the detail – and the more amazing the experience.
BRAVIA ENGINE 2 – Every picture is put through a digital perfecting process
An LCD television creates pictures by switching millions of pixels on and off. In the S5500 this is driven by BRAVIA ENGINE 2, Sony’s fully digital video processor that uses a collection of unique technologies to significantly reduce noise and produce clear, vibrant, lifelike images, regardless of their source. For example, it reproduces black just as it appears in the real world to depict objects with impressive depth and realism. BRAVIA ENGINE 2 technology also significantly reduces the visual noise that can lead to blurring..
USB Media Player – Turns your BRAVIA into a giant digital media player
The BRAVIA S5500 comes with a built-in USB Media Player that means you can connect devices directly to your TV. Content from your USB device is transferred directly to your BRAVIA TV, so you can listen to songs and see a slideshow of your favourite pictures.
Dynamic Contrast - Gives the image incredible depth and detail
To ensure consistently amazing picture quality, Dynamic Contrast up to 33,000:1 ensures all shades between the brightest white and the darkest blacks are maintained, giving the image so much depth and detail you’ll want to dive right in. It works by enabling the backlight brightness to adjust according to the brightness of the scene.
TV still working down the line, but for the price ,I think the LG might have been a better dealPublished 23 months ago by graham cloake
I bought this back in February 2010. We had been thinking about buying an entry level "big" TV for a couple of years. Read morePublished on 23 Oct 2010 by THE DEADLIFTER
Good Amazon service, good product and value for money - cheapest deal around was on Amazon and with three years cover by Sony in the price.
Good picture and works fine.
Very good TV. It'd be better to have frequency of the picture 100 on this model, but it's good anyway unless you're extremely picky. I recommend it. It's a SONY anyway.Published on 26 April 2010 by Roman Zilber
Very well satisfied with this item. Easy set up and excellent picture.
I don't do games, so cannot comment on the performance on this aspect. Read more
There are so many tv's on the market, but this was the best saving I could find. The purchase was smooth no hiccups good delivery. Read morePublished on 16 April 2010 by Mrs. P. Conroy
I am extremely pleased with this TV, and seems to be a lot of features for the money. It was very easy to set up, and was up and running, with everything connected and working... Read morePublished on 28 Mar 2010 by A. Ellingham
We haven't bought a TV for nearly 20 years and now that our children have left home, we wanted to turn our loft room into a home cinema. Read morePublished on 27 Mar 2010 by Stephen Jm Browne