You've seen 3D, but wait until you've experienced it in full high definition.
Our motion technology improves fast moving scenes. No more judder or blur, just crisp images and smooth movement.
See things as the director intended with stunning detail thanks to our picture technology.
Choose from a huge selection of instant entertainment--catch up TV and whole TV series, sports and the latest films.
Discover enhanced detail and colour thanks to our remarkable picture technology.Freeview HD
The built-in Freeview HD tuner means you can enjoy more channels in stunning pin-sharp clarity, totally free.
If you like to be on the edge of your seat while the action unfolds around you, there’s one way to do it. Full HD 3D. That’s clear, bright 3D pictures at the highest resolution. The HX7 uses a high-speed panel that’s four times faster than those used on TVs without 3D, so that you’ll get really smooth and vivid 3D pictures in any room at any time of day. None of the blurring you sometimes see on inferior 3D sets. If you love movies enough to want 3D at home, you’re going to want nothing short of a mind-blowing experience.
Imagine you're looking at a flick book. If you only saw one in every few pages you wouldn't get the full story. It's the same when you're watching some TVs. If it cannot progress between different images, called frames, quickly enough the result is movement becomes juddery or blurred. On the majority of our TVs we improve the appearance of movement on the screen with our motion technology. This smooths the sequences between images and reduces blur. However, if you want fast-paced action like a high-octane tennis match, a sweeping shot of a vast landscape or anything involving 3D then you will want a TV able to move between frames at the maximum possible speed. The techie phrase for measuring that speed is "native hertz", and the maximum possible is 200. The HX7 boasts Movement + which is our simple way of saying it has the highest possible level of native hertz. So you can be confident of seeing every detail, every second, without any blur or judder.
There's one place you'll find everything you need for a great night in--Sony Entertainment Network. Catch up on TV programmes you've missed with BBC iPlayer or watch whole seasons of your favourite TV series through Netflix. Settle down to watch Wimbledon or the athletics on BBC Sport. Even share that video of you crashing your mountain bike on YouTube. Or just pour yourself a drink, get comfy and choose a blockbuster film fresh out of the cinema from Video Unlimited. It's all there in one place. You just have to choose what to watch, when you want to watch it.
Deep in the Amazon rainforest the camera picks out a rare species amongst the foliage. It's detailed scenes like this where our TVs really get to show off. All of our core range of TVs will improve detail, using our unique X-Reality picture technology. This means you see more in every scene, from the razor-sharp talons on the bird of prey to the intricacies of the jaguar's markings.
If you want to see things the way the director intended then excellent colour is vital. It must be life-like, which is where X-Reality picture technology comes in to play, enhancing colour as well as detail.
Want to watch all your favourite programmes in high definition and without paying an extra penny for the privilege? No problem. The EX5 is big on choice with an impressive range of free HD digital TV and radio channels. You’ll be able to receive them all via an aerial using the Freeview HD tuner built into the TV. So no need to connect up a separate box, no need to stump up a subscription every month and no need to have a satellite dish on your wall. Access all channels using just one remote control. Nice and easy.
Fancy saving a bit of money every month? TVs now come with an Energy Rating sticker, which shows you how much energy they use, which is basically a reference for how much they are going to cost you on energy bills. An A or B energy-rated LED television uses up a lot less electricity than your average plasma. All of our TVs for 2012 are either A or B rated, which means you'll be saving money as you're entertained.
The HX7 is rather a stunning object. It’s designed to fit into your home with its sleek and subtle good looks. The easel*** stand lets it tilt back 6 degrees, perfect if you position it on low, modern furniture.
*Image for illustration purposes only. Video content available subject to change. All Rights Reserved. Broadband router required to access internet services. Sony recommends a minimum speed of 2Mbps for Standard Definition content and 4Mbps for High Definition content. Please contact your internet service provider for further information.
**The Freeview service is subject to coverage. Aerial upgrade may be required.
***Not available on 55" model.
Energy efficiency class:
On-mode power consumption:
92 kWh per year, based on the power consumption of the television operating 4 hours per day for 365 days. The actual energy consumption will depend on how the television is used.
Visible screen diagonal:
40 " / 101.6 cm