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What Other Items Do Customers Buy After Viewing This Item?
Technical Details
- Aspirational but affordable latest LED technology and stunning picture quality
- Stunningly slim design utilising the latest Edge LED technology
- Watch subscription free, High Definition TV with Freeview HD built in
- Access YouTube™ and Catch Up TV with BRAVIA® Internet Video
- Enjoy smooth, detailed, superior picture quality with 100Hz technology
Product details
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Product Description
Manufacturer's Description
The KDL-40EX703 is the TV that has everything but doesn't cost the earth. It's an aspirational but affordable Full High Definition 1080 TV with the latest LED technology and offers stunning picture quality. Its BRAVIA Engine 3™ high definition video processor reproduces TV, movie and games with higher contrast, superior colours, and amazing clarity. Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition). This BRAVIA comes with MotionFlow 100Hz with Image Blur Reduction. Enjoy smooth, sharp images in fast-moving scenes, such as sports or action movies, with technology that delivers twice the number of images than conventional 50Hz TVs. As well as stunning picture quality you can experience the full effect of digital surround sound thanks to its innovative S-Force Front Surround audio technology and your TV speakers.
 Enjoy over 2 million pixels with |
Enjoy full High Definition 1080 picture quality
Full HD 1080p is the ultimate HD format, providing more than 2 million pixels for a smooth high resolution image. The number 1080 relates the number of horizontal lines of pixels on the screen. The more lines that a screen contains, the better the picture quality. To compare, HD-Ready sets have 768 while standard definition (SD) sets have just 576 lines. The letter p refers to its progressive or non-interlaced picture-scanning process where all the lines of the image are refreshed by every vertical scan. 1080p is the maximum resolution defined for HDTV use and this format is used for Blu-ray Disc™ ® and PLAYSTATION®3.
Watch subscription-free, built-in Freeview HD
To add to your viewing choice, the set has a built-in Freeview HD TV tuner so you have instant access to a huge range of free-to-air and digital TV and radio channels, including HD programmes. Channels are free so you won't have any subscription fees or contracts to sign. Because it's all built-in you won't need a set-top box or satellite dish either. Simply plug in your external TV aerial and access all your channels using just one remote control.
Internet through your TV
Enjoy the best internet content on your television with Bravia Internet Video. It seamlessly streams online content through your broadband connection so you can access a world of online video entertainment direct from the comfort of your sofa. From video sharing sites like YouTube™, to catch up TV services, news and sport, it couldn't be easier to find and watch what you want, when you want it. You can even bookmark your favourite online video clips to share with friends.
 Enjoy the in-built Freeview |
Enjoy smooth, detailed picture quality
MotionFlow technology boosts the refresh rate from standard 50Hz to 100Hz for super-smooth, ultra-realistic viewing. It creates 50 unique frames between each of the existing 50 frames, doubling the frames displayed per second in real-time. MotionFlow 100Hz works with both film-based content and standard TV and DVD.
Connect wirelessly
The TV's Wi-Fi Ready too so if you add a wireless adapter or USB dongle you can easily connect to your wireless home network without the clutter of cables. Enjoy internet content, through your TV screen, while keeping your home free of unnecessary wires.
 Watch the best of the internet |
Maximum performance, minimal environmental impact
This BRAVIA model features a range of energy saving features including an Energy Saving Switch which cuts energy consumption to zero when the TV set is not in use. It's a smarter, more convenient alternative to manually unplugging the TV. Its Ambient Sensor automatically adjusts the backlight for the best picture setting depending on the colour temperature of the ambient light in the room. A Presence Sensor detects when you leave the room and turns off the picture to save energy, leaving you with just the sound. The picture returns when you do, or the TV switches to standby.
Connect to your favourite technologies
With its USB Media Player, you can connect a wide range of USB devices straight to your BRAVIA TV. From mp3 players to cameras, laptops to camcorders - even content from your USB memory stick, just plug in to enjoy your favourite multimedia files on screen. You can stream movies, music and photos to your BRAVIA from compatible devices, such as your laptop, mobile phone or music player, no matter where in the home they're located, thanks to DLNA technology. Enhance your BRAVIA experience by connecting other HD products such as a Blu-ray Disc™ player or PlayStation®3 thanks to four High Definition Multimedia Interface™ (HDMI™) inputs. These connections are specifically designed to carry high quality digital video and audio content. BRAVIA Sync lets you control other Sony devices you've connected using your BRAVIA TV remote control.
Enjoy style and substance
The TV's stunning slim 40" (101.6cm) design fits in gracefully with any space and even looks stunning when the picture is off. For enhanced colour intensity the KDL-40EX703 comes with Edge LED backlighting with GigaContrast for the whitest whites and blackest blacks within the same frame; this innovative backlight technology also delivers thinner screens and energy savings too. Switch it to Picture Frame mode and you can turn your BRAVIA into a work of art by displaying pre-installed images or your own photos and make great use of your wall space even when you're not watching TV. To allow you to enjoy the perfect fusion of image and sound, the speakers are hidden in the TV design and positioned for ideal sound elevation.
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Customer Reviews
Most Helpful Customer Reviews
37 of 40 people found the following review helpful
This is my first flat screen TV after about 2 to 3 years of researching and shopping around hanging on to my old 26 inch CRT - so apologies if the review is long and boring. I will try and help you as much as I can if you post any comments/questions.
Delivery & installation :
Installation was very smooth probably took just under 20 min to mount on the table top stand. Later I wall mounted using a tilting wall bracket from Amazon (£31) with the help of another person.
The positives:
TV delivers stunning HD videos with the help of backlit LED technology and that gave a truly amazing "wow-factor" soon after installation. In my view, the LED-HD quality is superior to a plasma screen of the same size. The on-screen menu is very intuitive (like a computer screen) and is very easy to navigate, though one might fiddle around a bit initially with the navigation keys on the remote control with its 'sandwich style design'. TV has two HDMI ports and USB and AV on the side making it easy accessing after wall mounting. There is a "presence sensor" that turns off when not being watched. Easy to connect PC via the HDMI port to watch blue-ray disks( yet to invest on a blue ray player). The sound quality (dolby surround when available) is superiors though it doesn't add much of bass(drum beats!) effect to the music - may be due to the low 10W speakers that comes as standard with most of the TVs.
General/Neutral views: When you make a switch from CRT to a large LCD TV of this size, you must be mentally prepared to accept some "pixellation" effect on screen when you are close to the LCD screen. From my observation, images are best enjoyed when you are at least 2.5 to 3 meters away (slightly less for HD content). Having said that there is plenty of menu options to play with to customise individual settings to make it appear better, but bear in mind that analogue/PAL recorded images do appear "pixellised" on an LCD screen. This is something we all have to live with, in my view.
Freeview HD quality is superior but I keep on experiencing some intermittent stability issue with the freeview HD signal reception (but ok with non-HD reception at the same time). I am not sure whether it is due to my postcode/house/antenna location. As pointed out by the first reviewer, from my initial observation, freeview HD signals are much stable when you have all other electronic component devices turned off near the TV. So it could be other components making the freeview-HD reception unstable or poor - but I have no first hand information to prove this.
Negatives: If you want to wifi enable the TV to download videos from internet, you have to buy a separate Sony specific dongle which will cost you around £70-75. There are no other cheaper alternatives available currently. There is a LAN port on the TV, which you can connect if you have a ethernet cable hanging around. May be another option cheaper is to set up a wireless access point near the TV, which means you can convert your home wifi signals back to a ethernet cable for around £30-35. I tried accessing the internet feature of the TV via ethernet and was deeply disappointed. TV comes with a handfull of internet video sharing websites(youtube, dailymotion etc ) they are pre-built and enabled on the TV and none of the videos that played looked impressing quality wise. I notice there is no HD-support for videos downloaded via TV like youtube flashplayer supporting 1080p resolution via windows/mac PC. So overall the "internet feature" is not really worth looking into in my opinion.
After wall mounting, I find the ports behind the TV are a bit of stretch and cables do tend to get a bit bend near their heads - which may cause some longterm wear n tear.
Overall, I would give 4/5 - becuase I am not too dependent on the freeview-HD feature of the TV for HD content. If you are planning to buy this TV for freeview HD, my advise is to do some investigation on the freeview signal reception on your area/postcode but most importantly, at your premise's antenna.
Delivery & installation :
Installation was very smooth probably took just under 20 min to mount on the table top stand. Later I wall mounted using a tilting wall bracket from Amazon (£31) with the help of another person.
The positives:
TV delivers stunning HD videos with the help of backlit LED technology and that gave a truly amazing "wow-factor" soon after installation. In my view, the LED-HD quality is superior to a plasma screen of the same size. The on-screen menu is very intuitive (like a computer screen) and is very easy to navigate, though one might fiddle around a bit initially with the navigation keys on the remote control with its 'sandwich style design'. TV has two HDMI ports and USB and AV on the side making it easy accessing after wall mounting. There is a "presence sensor" that turns off when not being watched. Easy to connect PC via the HDMI port to watch blue-ray disks( yet to invest on a blue ray player). The sound quality (dolby surround when available) is superiors though it doesn't add much of bass(drum beats!) effect to the music - may be due to the low 10W speakers that comes as standard with most of the TVs.
General/Neutral views: When you make a switch from CRT to a large LCD TV of this size, you must be mentally prepared to accept some "pixellation" effect on screen when you are close to the LCD screen. From my observation, images are best enjoyed when you are at least 2.5 to 3 meters away (slightly less for HD content). Having said that there is plenty of menu options to play with to customise individual settings to make it appear better, but bear in mind that analogue/PAL recorded images do appear "pixellised" on an LCD screen. This is something we all have to live with, in my view.
Freeview HD quality is superior but I keep on experiencing some intermittent stability issue with the freeview HD signal reception (but ok with non-HD reception at the same time). I am not sure whether it is due to my postcode/house/antenna location. As pointed out by the first reviewer, from my initial observation, freeview HD signals are much stable when you have all other electronic component devices turned off near the TV. So it could be other components making the freeview-HD reception unstable or poor - but I have no first hand information to prove this.
Negatives: If you want to wifi enable the TV to download videos from internet, you have to buy a separate Sony specific dongle which will cost you around £70-75. There are no other cheaper alternatives available currently. There is a LAN port on the TV, which you can connect if you have a ethernet cable hanging around. May be another option cheaper is to set up a wireless access point near the TV, which means you can convert your home wifi signals back to a ethernet cable for around £30-35. I tried accessing the internet feature of the TV via ethernet and was deeply disappointed. TV comes with a handfull of internet video sharing websites(youtube, dailymotion etc ) they are pre-built and enabled on the TV and none of the videos that played looked impressing quality wise. I notice there is no HD-support for videos downloaded via TV like youtube flashplayer supporting 1080p resolution via windows/mac PC. So overall the "internet feature" is not really worth looking into in my opinion.
After wall mounting, I find the ports behind the TV are a bit of stretch and cables do tend to get a bit bend near their heads - which may cause some longterm wear n tear.
Overall, I would give 4/5 - becuase I am not too dependent on the freeview-HD feature of the TV for HD content. If you are planning to buy this TV for freeview HD, my advise is to do some investigation on the freeview signal reception on your area/postcode but most importantly, at your premise's antenna.
15 of 16 people found the following review helpful
I have had the television for 2 weeks now which I thought would be an appropriate time to give my thoughts. I am not a perfectionist when it comes to Audio Visual equipment but I am technically savvy and certainly did my homework before purchasing this particular model.
Initial impressions and setup
It takes only a few minutes to install the stand. The screen is thin but sturdy and doesn't display any flex or poor quality control. The whole TV is quite light and I had no problems performing the whole process by myself.
I connected it to my Virgin Media V+ HD box via HDMI and turned on. I selected the HDMI input and the picture appeared. Couldn't be easier. As I have the V+ Box, I don't have any aerial and so will not be setting up any of the internal tuners on the TV.
Connecting the TV to the internet was a different matter. I object to being ripped off for the official internet dongle and so decided to setup a second router as a wireless bridge and then connect the Ethernet port to the wireless bridge. This was a complete pain, although I did get there eventually. One thing that stumped me for a while, I setup all the network settings manually and the TV could see the connection and the router but not the internet. This was only solved by not doing everything manually but instead, in network settings, choosing wired => manual => auto. Even now, I find that the network settings occasionally mysteriously disappear and I have to go through the process of manually re-entering them and setting up the connection afresh. In short, unless you have spare time on your hands and are technically proficient, just buy the dongle even though it is a complete rip-off.
Once connected to the internet, enabling the internet channels was easy. I use Windows 7 on my main PC and have Windows Media Player 12 installed. I registered with internet.sony.tv in order to download and install the Connect PC to TV official add-in. I was then able to use WMP12 to stream video, music and photo content to the TV (although I had to disable the computer firewall in order to see the TV) (EDIT: WMP is not a good choice - use a different media player such as Mezzmo).
Overall, although the internet connectivity is a key selling point for the TV, most people will need to purchase the official dongle to get it working and even then, they will need to be reasonably technically proficient to enable streaming.
In terms of DIVX, I registered the TV with DIVX, downloaded the activation movie to USB key, played it through the USB port on the TV and so enabled DIVX playback. The playback quality is what you would expect, based on the quality of the source that you have. However, it is VERY picky on how the video has been encoded. I have a lot of movies encoded using DIVX and XVID. Some play, some don't. I have never had this problem with other DIVX playback devices.
Picture Quality
I used settings from the HDTV.co.uk review of the television:
Scene mode: CINEMA
Backlight: Min (depending on your viewing environment)
Contrast: 90
Brightness: 50
Colour: 51
Hue: G3
Colour Temp: Warm2
Sharpness: Min
Noise Reduction :Off
MPEG Noise Reduction: Off
Motionflow: Standard
Film Mode: Auto2
Advanced: All Off, Gamma 0
White Balance from top to bottom:
-2 0 -11 +2 0 -2
I found these settings provided a high quality picture and have not needed to adjust further.
Some AV experts are quite critical of LED edge lit TV's because they provide an uneven light source which leads to cone shaped light patterns emanating from the top edge of the TV. I have no doubt that this is true but haven't noticed anything myself and think you would have to go looking for the problem to find it.
Overall, the picture quality from HD sources I find to be excellent.
However, poor quality SD sources show huge amounts of pixilation and are quite challenging to watch. The TV attempts to upscale SD pictures but, from what I have seen, it is much less successful than other brands of TV.
Video streams are of a generally poor quality despite my having an excellent wireless connection. I would suggest using streaming for audio and pictures only (Edit: Been able to largely correct this by using Mezzmo as a media server instead of Windows Media Player).
The internet channels are a nice addition but provide poorer than SD quality playback. I understand that iPlayer is still expected for the TV but no definite date for delivery as yet (EDIT: Now available and working).
Sound Quality
I am using the inbuilt speakers and am quite impressed with them given the poor reviews they receive. Certainly I have no complaints on this front.
Looks
The TV is quite attractive and very thin. However, to my mind it lacks the wow factor that some of the Samsung LED sets have.
Overall
I am happy with the purchase and managed to get everything working (eventually). If you plan to watch mainly HD sources, it is a good purchase. If you plan to watch mainly SD sources, look elsewhere.
The internet connection is attractive but lacking in quality so best left alone. The DIVX playback is particularly disappointing due to lack of format support.
Initial impressions and setup
It takes only a few minutes to install the stand. The screen is thin but sturdy and doesn't display any flex or poor quality control. The whole TV is quite light and I had no problems performing the whole process by myself.
I connected it to my Virgin Media V+ HD box via HDMI and turned on. I selected the HDMI input and the picture appeared. Couldn't be easier. As I have the V+ Box, I don't have any aerial and so will not be setting up any of the internal tuners on the TV.
Connecting the TV to the internet was a different matter. I object to being ripped off for the official internet dongle and so decided to setup a second router as a wireless bridge and then connect the Ethernet port to the wireless bridge. This was a complete pain, although I did get there eventually. One thing that stumped me for a while, I setup all the network settings manually and the TV could see the connection and the router but not the internet. This was only solved by not doing everything manually but instead, in network settings, choosing wired => manual => auto. Even now, I find that the network settings occasionally mysteriously disappear and I have to go through the process of manually re-entering them and setting up the connection afresh. In short, unless you have spare time on your hands and are technically proficient, just buy the dongle even though it is a complete rip-off.
Once connected to the internet, enabling the internet channels was easy. I use Windows 7 on my main PC and have Windows Media Player 12 installed. I registered with internet.sony.tv in order to download and install the Connect PC to TV official add-in. I was then able to use WMP12 to stream video, music and photo content to the TV (although I had to disable the computer firewall in order to see the TV) (EDIT: WMP is not a good choice - use a different media player such as Mezzmo).
Overall, although the internet connectivity is a key selling point for the TV, most people will need to purchase the official dongle to get it working and even then, they will need to be reasonably technically proficient to enable streaming.
In terms of DIVX, I registered the TV with DIVX, downloaded the activation movie to USB key, played it through the USB port on the TV and so enabled DIVX playback. The playback quality is what you would expect, based on the quality of the source that you have. However, it is VERY picky on how the video has been encoded. I have a lot of movies encoded using DIVX and XVID. Some play, some don't. I have never had this problem with other DIVX playback devices.
Picture Quality
I used settings from the HDTV.co.uk review of the television:
Scene mode: CINEMA
Backlight: Min (depending on your viewing environment)
Contrast: 90
Brightness: 50
Colour: 51
Hue: G3
Colour Temp: Warm2
Sharpness: Min
Noise Reduction :Off
MPEG Noise Reduction: Off
Motionflow: Standard
Film Mode: Auto2
Advanced: All Off, Gamma 0
White Balance from top to bottom:
-2 0 -11 +2 0 -2
I found these settings provided a high quality picture and have not needed to adjust further.
Some AV experts are quite critical of LED edge lit TV's because they provide an uneven light source which leads to cone shaped light patterns emanating from the top edge of the TV. I have no doubt that this is true but haven't noticed anything myself and think you would have to go looking for the problem to find it.
Overall, the picture quality from HD sources I find to be excellent.
However, poor quality SD sources show huge amounts of pixilation and are quite challenging to watch. The TV attempts to upscale SD pictures but, from what I have seen, it is much less successful than other brands of TV.
Video streams are of a generally poor quality despite my having an excellent wireless connection. I would suggest using streaming for audio and pictures only (Edit: Been able to largely correct this by using Mezzmo as a media server instead of Windows Media Player).
The internet channels are a nice addition but provide poorer than SD quality playback. I understand that iPlayer is still expected for the TV but no definite date for delivery as yet (EDIT: Now available and working).
Sound Quality
I am using the inbuilt speakers and am quite impressed with them given the poor reviews they receive. Certainly I have no complaints on this front.
Looks
The TV is quite attractive and very thin. However, to my mind it lacks the wow factor that some of the Samsung LED sets have.
Overall
I am happy with the purchase and managed to get everything working (eventually). If you plan to watch mainly HD sources, it is a good purchase. If you plan to watch mainly SD sources, look elsewhere.
The internet connection is attractive but lacking in quality so best left alone. The DIVX playback is particularly disappointing due to lack of format support.
4 of 4 people found the following review helpful
Having looked around at various TVs, I was impressed by the picture clarity of an LED set operating from an HD video. I wanted a set that was to a degree future proof (at least for my needs) with facilities to accept inputs from a PC, USB memory stick and digital camera plus others that grandchildren may require.
Assembly to the stand was reasonably straight forward once you had looked closely at the instructions and was completed single handedly although a second pair of hands would have made life easier manhandling the screen.
Tuning of programmes is automatic once you have mastered the idiosyncrasies of the control unit and understood the terminology of the on-screen menu.
The picture quality is much better than the old CRT set (quite acceptable but too small) with Analogue & Digital inputs from our existing aerial/recording systems. Pixelation is (rare) far less frequent than occurred while using a set top box.
We also have used the USB input from two different digital cameras where the input was automatically recognised with a perfect slide show to follow. (except for the portrait jpegs being displayed as landscape)
Assembly to the stand was reasonably straight forward once you had looked closely at the instructions and was completed single handedly although a second pair of hands would have made life easier manhandling the screen.
Tuning of programmes is automatic once you have mastered the idiosyncrasies of the control unit and understood the terminology of the on-screen menu.
The picture quality is much better than the old CRT set (quite acceptable but too small) with Analogue & Digital inputs from our existing aerial/recording systems. Pixelation is (rare) far less frequent than occurred while using a set top box.
We also have used the USB input from two different digital cameras where the input was automatically recognised with a perfect slide show to follow. (except for the portrait jpegs being displayed as landscape)
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