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Technical Details
- Relax with a premium, yet affordable BRAVIA®® experience
- Enjoy smooth, detailed, superior picture quality with 100Hz technology
- Watch subscription free, High Definition TV with Freeview HD built in
- Access YouTube™ and Catch Up TV with BRAVIA® Internet Video
- Easily connect to Blu-ray players, PCs, games consoles and more via HDMI, DLNA, USB and BRAVIA® Sync
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Product Description
Manufacturer's Description
Winner of What Hi-Fi? Sound & Vision Awards 2010: "Product of the Year: Best Television”
Manufacturer's description
If you're after a premium yet affordable BRAVIA® experience, the award-winning KDL-40EX503 is the perfect choice. With its BRAVIA Engine 3™ high definition video processor, it reproduces TV, movie and games with higher contrast, superior colours, and amazing clarity. Enjoy all your favourite shows in perfect high definition with Freeview HD; the KDL-40EX503 backs up this Freeview HD innovation with crystal clear LCD picture quality. What's more, with BRAVIA® Internet Video you can access a whole world of on-demand shows at a press of a button. Best of all, all content will be in high quality regardless of whether the source is in SD (Standard Definition) or HD (High Definition). As well as stunning picture quality you can experience the full effect of digital surround sound thanks to its innovative S-Force Front Surround audio technology and your TV speakers. The end result makes the KDL-40EX503 the must-have ultimate all-round entertainment TV.
 Enjoy the in-built Freeview |
Enjoy full High Definition 1080p picture quality
Because it's Full HD 1080p, it reproduces the maximum 1080p picture. This is the ultimate high-definition standard giving you an unprecedented degree of detail and clarity. Full HD 1080 boosts the image resolution by up to four times.
Watch subscription-free, built-in Freeview HD
To add to your viewing choice, the set has a built-in Freeview HD TV tuner so you have instant access to a huge range of free-to-air and digital TV and radio channels, including HD programmes. Channels are free so you won't have any subscription fees or contracts to sign. Because it's all built-in you won't need a set-top box or satellite dish either. Simply plug in your external TV aerial and access all your channels using just one remote control.
Internet through your TV
Enjoy the best internet content on your television with Bravia Internet Video. It seamlessly streams online content through your broadband connection so you can access a world of online video entertainment direct from the comfort of your sofa. From video sharing sites like YouTube™, to catch up TV services, news and sport, it couldn't be easier to find and watch what you want, when you want it. You can even bookmark your favourite online video clips to share with friends.
 Enjoy over 2 million pixels with |
Enjoy smooth, detailed picture quality
MotionFlow technology boosts the refresh rate from standard 50Hz to 100Hz for super-smooth, ultra-realistic viewing. It creates 50 unique frames between each of the existing 50 frames, doubling the frames displayed per second in real-time. Motionflow 100Hz works with both film-based content and standard TV and DVD.
Connect wirelessly
The TV's Wi-Fi Ready too so if you add a wireless adapter or USB dongle you can easily connect to your wireless home network without the clutter of cables. Enjoy internet content, through your TV screen, while keeping your home free of unnecessary wires.
Maximum performance, minimal environmental impact
This BRAVIA model features an Ambient Sensor which automatically adjusts the backlight for the best picture setting depending on the colour temperature of the ambient light in the room. This is one of a group of energy-saving Eco-Settings which also includes an Energy Saving Switch which cuts energy consumption to zero when the TV is not in use, Idle TV Standby and PC Power Management.
 Watch the best of the internet |
Connect to your favourite technologies
With its USB Media Player, you can connect a wide range of USB devices straight to your BRAVIA TV. From mp3 players to cameras, laptops to camcorders - even content from your USB memory stick, just plug in to enjoy your favourite multimedia files on screen. You can stream movies, music and photos to your BRAVIA from compatible devices, such as your laptop, mobile phone or music player, no matter where in the home they're located, thanks to DLNA technology. Enhance your BRAVIA experience by connecting other HD products such as a Blu-ray Disc™ player or PlayStation®3 thanks to four High Definition Multimedia Interface™ (HDMI™) inputs. These connections are specifically designed to carry high quality digital video and audio content. BRAVIA Sync lets you control other Sony devices you've connected using your BRAVIA TV remote control.
Access all your media, simply
Thanks to the XrossMediaBar™ menu interface, inspired by the PLAYSTATION®3, it's now easier then ever to browse the TV functions, change channels and access a world of home entertainment content. Flip between movies, games, music and pictures, without hassle, from one simple graphical interface.
Experience style and substance
The TV's sleek 40" (101.6cm) screen not only enhances the viewing experience but looks stunning even when the picture is off. Switch it to Picture Frame mode and you can turn your BRAVIA into a work of art by displaying pre-installed images or your own photos and make great use of your wall space even when you're not watching TV. To allow you to enjoy the perfect fusion of image and sound, the speakers are hidden in the TV design and positioned for ideal sound elevation.
Enjoy authentic cinematic experiences
Cinema Mode is a new picture setting developed in collaboration between BRAVIA and Sony Pictures Entertainment. It allows films to be viewed as close to the original director's cut as possible. Cinema Mode precisely reproduces details such as natural skin tone, lighting, colour and contrast. In 24p True Cinema mode films can be watched as the director intended for the big screen - at 24 frames per second. Standard TVs use 25 frames a second which means they play back 'faster' than they do in the cinema.
Clearer, more life-like colours
Reds and greens are notoriously difficult to reproduce on an LCD screen. Live Colour intelligently boosts these colours making sure the images you see on your BRAVIA TV are bright, vibrant and realistic. Connect a compatible camera or camcorder and the TV will automatically switch to optimum settings for displaying photos and reproduce their full, realistic texture and colour.
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Most Helpful Customer Reviews
195 of 198 people found the following review helpful:
4.0 out of 5 stars
Excellent picture and sound but why not fully Wi-Fi ready?,
By
This review is from: Sony Bravia KDL40EX503U 40-inch Widescreen Full HD 1080p 100Hz LCD Internet TV with Freeview HD (Electronics)
I bought this TV a few days ago and so far have been very pleased with it. The stand was easy to assemble and the TV itself very easy to set up - just follow the on-screen commands, and it is ready within 5 minutes or so. The Freeview HD signal, which is available in my area, tuned in perfectly - and the picture is noticeably better than the standard freeview signal. Shame there aren't a few more freeview HD channels yet but, of course, that isn't Sony's problem.
Overall the picture quality is excellent, with vibrant colours (a bit too much with the standard settings?), good contrast and dark blacks, and the sound very clear for built-in speakers. Controls and menus all fairly intuitive - so no need to look at the manual (which is built-in to the set and accessed via menus). Connectivity is good: including 4 x HDMIs, 2 SCART, + Ethernet and 1 USB. The one niggle is the lack of an included wi-fi antenna to access Internet content. This requires purchase of a separate Sony Wi Fi dongle (which I haven't done yet) if you don't want to run an ethernet cable from your router. This sort of corner-cutting irritates me - if Sony can, for example, include full wi-fi accessibility in a PSP, why do they have to make this an optional extra in a television costing much more? Update I have now fitted the wi fi dongle to the TV. Initially, the internet functionality didn't work very well - the picture would freeze, or a message would pop up saying that the network was down (it wasn't). I figured my old wi fi router might be the problem - so I upgraded this to a good quality "N" router. This did the trick, and the TV streams video from the internet superbly. Using BBC i-player the picture is just as smooth as watching a normal TV programme. No problem streaming HD video either. Of course, as a result of using i-player, I received a message from my ISP saying I was exceeding my download limit - so I've had to upgrade my broadband package, but I can't blame Sony for that!
119 of 122 people found the following review helpful:
5.0 out of 5 stars
Fantastic TV, crisp colours and excellent all round,
By
This review is from: Sony Bravia KDL40EX503U 40-inch Widescreen Full HD 1080p 100Hz LCD Internet TV with Freeview HD (Electronics)
I got this TV to replace a 6 year old Samsung 32" for the main TV. I was going for another Samsung, but the new ones appear to only have 1 scart. This is great if you only have 1 item that needs scart, but I have my Sky+ and a DVD/HD recorder, so reluctantly, had to discard the idea of Samsung.
After much deliberation between plasma and lcd, I finally stayed with lcd, as the power consumption was better and the clarity seems to be similar. As I also did not want to keep upgrading, I thought it best to get a TV that was full HD, 100 Hz for smooth scrolling of fast moving images and freeview hd. After much searching and reading reviews, finally settled on this model. After the initial easy setup for searching the channels with the digital and analog tuners, you can start watching straight away. I must confess that the clarity of the pictures far exceeded my expectations. It could be a natural progression of the technology since my last purchase, but what a difference in detail. Sky seems to be clearer, the normal channels seem more defined and the 3 freeview hd channels are amazing. It depends upon what is being transmitted on the freeview hd, but the nature programs are amazing to see, the detail and clarity is superb. I have played normal DVD's through the scart connection, and again, cannot fault the picture. I was apprehensive as a larger screen means more chance of pixilation, but have not seen it as I though I would. I have connected me xbox via component and the gameplay is just as smooth as to be expected. Ramped the settings on the console to 1080p instead of 720p, and with motion flow on, the gameplay is smooth. To be honest, cannot see that great a difference between 720p and 1080p on gameplay, but it could be the games as not all are 1080p encoded. This TV is internet ready, so you can connect direct to a router through the ethernet port, which is what I have done. You can then access youtube, 5 on demand, lovefilm (which you need a subscription) and other channels. You can also connect wirelessly, but you will have to purchase a Sony USB wifi dongle at extra cost. Its a shame that this function was not built in. Why advertise it as a selling point only to be informed you have to buy the extra piece to make it work? Searching youtube can take time, as you enter the search parameters using the remote, which can take time. There are several scene modes, like movie, sport, standard, game, which change the settings of the contrast, brightness, colour etc, but generally keep it on standard. I have not tried surround, as I have no surround system. The sound on the TV is loud enough for me, and find that normal viewing the volume is on 20-25, just about a quarter way up. There is a great option than normalises sound, so all the channels are output at the same sound level. No more loud adverts, as the volume stays the same throughout. The menu is easy, and is designed around the Playstaion 3 menu system, so users of the PS3 will feel at home. All in all, a great purchase that seems to be more future proof than others, producing vivid crisp displays and smooth scrolling. Very happy with the purchase and highly recommend it,. UPDATE SEPTEMBER 2010 I got a SanDisk Cruzer Blade USB Flash Drive 16GB and put about 20 avi movie files on. Just plug it in the TV and go to the menu and select movie menu, scroll to the usb and they are there. Highlight the film and press enter and you can watch your movies on the TV without streaming. Not all avi files work, but the most popular ones are supported as well as mp4 format. Now with iplayer also available this machine has got better.
61 of 63 people found the following review helpful:
4.0 out of 5 stars
Great TV,
By
This review is from: Sony Bravia KDL40EX503U 40-inch Widescreen Full HD 1080p 100Hz LCD Internet TV with Freeview HD (Electronics)
When you get it set up right, it's a great TV. That said, thereare a few points worth making even if they are not faults in the product.
Firstly, if you are going from a 4:3 CRT to this product, make sure you set all your input devices (e.g. freeview box, VCR, DVD, BluRay, etc) to output to widescreen or 16:9 because otherwise Smart mode will do its best with a 4:3 picture, but you will get tons of nasty stretch effects. Secondly, because its a big TV you tend to be more conscious of mpeg artifacts that occur within the video production process whether that be from live video cameras, video production or, most commonly, introduced during distribution e.g from the internet or via cable or freeview. There is not much you can do about that. As bandwidths increase the problem should lessen over time. Finally, Internet TV is weak at the moment. There's not much content. Most of it is Pay-Per-View, advertising or specialist stuff geared to the US market. This will improve when Sony and BBC get their acts together on iPlayer, but we are all still waiting on that (assuming the government doesn't slash funding for BBC internet projects). Same with HD content on FreeView. If you are using cable you may need an upgrade to watch HD content. Now onto the product. I attached the base on my own. I found it tough balancing the TV, the base, a screw and a screwdriver at the same time, so try to get someone to help you when you do this. The default colours are a bit too red/warm for my taste, but you can adjust it. I have never much liked the XMB (cross media bar) interface. Its OK, but a bit disorganised. Having vertical columns representing inputs or settings is OK, but they have now introduced new vertical bars for media types (image, move, sound) which means the same inputs can appear on different bars, but haven't added a vertical bar for network inputs, so the underlying model of the interface is mucked up. Poor interface design causes confusion. Fortunately, humans are intelligent and adapt. There is no clear explanation of the interaction of the scene buttons and the per-input display and audio settings, so it is a bit of trial and error. Again we adapt, in my case by leaving it alone. The Home button on the remote is too close to the down button. This sounds picky, but when you are making you fifth attempt at adjusting something only to accidentally hit the home button again, it's frustrating. Because of this, I'll give it a four out of five, but I mean more 4.8 out of 5 rather than 4.1. UPDATE: BBC iPlayer now works. The TV automagically updated its sofware (I have it always connected to the internet). It's currently a Beta version. The menus are a bit slow, but it's very good all the same.
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