I got this TV to replace a 6 year old Samsung 32" for the main TV. I was going for another Samsung, but the new ones appear to only have 1 scart. This is great if you only have 1 item that needs scart, but I have my Sky+ and a DVD/HD recorder, so reluctantly, had to discard the idea of Samsung.
After much deliberation between plasma and lcd, I finally stayed with lcd, as the power consumption was better and the clarity seems to be similar. As I also did not want to keep upgrading, I thought it best to get a TV that was full HD, 100 Hz for smooth scrolling of fast moving images and freeview hd. After much searching and reading reviews, finally settled on this model.
After the initial easy setup for searching the channels with the digital and analog tuners, you can start watching straight away. I must confess that the clarity of the pictures far exceeded my expectations. It could be a natural progression of the technology since my last purchase, but what a difference in detail. Sky seems to be clearer, the normal channels seem more defined and the 3 freeview hd channels are amazing. It depends upon what is being transmitted on the freeview hd, but the nature programs are amazing to see, the detail and clarity is superb. I have played normal DVD's through the scart connection, and again, cannot fault the picture. I was apprehensive as a larger screen means more chance of pixilation, but have not seen it as I though I would. I have connected me xbox via component and the gameplay is just as smooth as to be expected. Ramped the settings on the console to 1080p instead of 720p, and with motion flow on, the gameplay is smooth. To be honest, cannot see that great a difference between 720p and 1080p on gameplay, but it could be the games as not all are 1080p encoded.
This TV is internet ready, so you can connect direct to a router through the ethernet port, which is what I have done. You can then access youtube, 5 on demand, lovefilm (which you need a subscription) and other channels. You can also connect wirelessly, but you will have to purchase a Sony USB wifi dongle at extra cost. Its a shame that this function was not built in. Why advertise it as a selling point only to be informed you have to buy the extra piece to make it work? Searching youtube can take time, as you enter the search parameters using the remote, which can take time.
There are several scene modes, like movie, sport, standard, game, which change the settings of the contrast, brightness, colour etc, but generally keep it on standard.
I have not tried surround, as I have no surround system. The sound on the TV is loud enough for me, and find that normal viewing the volume is on 20-25, just about a quarter way up. There is a great option than normalises sound, so all the channels are output at the same sound level. No more loud adverts, as the volume stays the same throughout.
The menu is easy, and is designed around the Playstaion 3 menu system, so users of the PS3 will feel at home.
All in all, a great purchase that seems to be more future proof than others, producing vivid crisp displays and smooth scrolling. Very happy with the purchase and highly recommend it,.
UPDATE SEPTEMBER 2010
I got a SanDisk Cruzer Blade USB Flash Drive 16GB
and put about 20 avi movie files on. Just plug it in the TV and go to the menu and select movie menu, scroll to the usb and they are there. Highlight the film and press enter and you can watch your movies on the TV without streaming. Not all avi files work, but the most popular ones are supported as well as mp4 format. Now with iplayer also available this machine has got better.