Enjoy the Full High Definition1080 experience at a comfortably low price with the KDL-40EX403. With its BRAVIA Engine 3™ high definition video processor, it reproduces TV, movie and games with higher contrast, superior colours, and amazing clarity. Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition). As well as stunning picture quality you can experience the full effect of digital surround sound thanks to its innovative S-Force Front Surround audio technology and your TV speakers.
Enjoy over 2 million pixels with
the HD ready 1080p technology
for the best picture possible
Full HD 1080p
Full HD 1080p is the ultimate HD format, providing more than 2 million pixels for a smooth high resolution image. The number 1080 relates the number of horizontal lines of pixels on the screen. The more lines that a screen contains, the better the picture quality. To compare, HD-Ready sets have 768 while standard definition (SD) sets have just 576 lines. The letter p refers to its progressive or non-interlaced picture-scanning process where all the lines of the image are refreshed by every vertical scan. 1080p is the maximum resolution defined for HDTV use and this format is used for Blu-ray Disc™ ® and PLAYSTATION®3
Subscription-free, built-in Freeview
To add to your viewing choice, the set has a built-in Freeview HD TV tuner so you have instant access to a huge range of free-to-air and digital TV and radio channels, including HD programmes. Channels are free so you won't have any subscription fees or contracts to sign. Because it's all built-in you won't need a set-top box or satellite dish either. Simply plug in your external TV aerial and access all your channels using just one remote control.
Internet through your TV
Enjoy the best internet content on your television with Bravia Internet Video. It seamlessly streams online content through your broadband connection so you can access a world of online video entertainment direct from the comfort of your sofa. From video sharing sites like YouTube™, to catch up TV services, news and sport, it couldn't be easier to find and watch what you want, when you want it. You can even bookmark your favourite online video clips to share with friends. The services you can access will depend on availability in the country you're in.
Enjoy the in-built Freeview
HD TV tuner and instant access
to a huge range of digital TV
and radio channels
Maximum performance, minimal environmental impact
This BRAVIA model features an Ambient Sensor which automatically adjusts the backlight for the best picture setting depending on the colour temperature of the ambient light in the room. This is one of a group of energy-saving Eco-Settings which also includes an Energy Saving Switch which cuts energy consumption to zero when the TV is not in use, Idle TV Standby and PC Power Management.
Connect to your favourite technologies
With its USB Media Player, you can connect a wide range of USB devices straight to your BRAVIA TV. From mp3 players to cameras, laptops to camcorders - even content from your USB memory stick, just plug in to enjoy your favourite multimedia files on screen. You can stream movies, music and photos to your BRAVIA from compatible devices, such as your laptop, mobile phone or music player, no matter where in the home they're located, thanks to DLNA technology. Enhance your BRAVIA experience by connecting other HD products such as a Blu-ray Disc™ player or PlayStation®3 thanks to four High Definition Multimedia Interface™ (HDMI™) inputs. These connections are specifically designed to carry high quality digital video and audio content. BRAVIA Sync lets you control other Sony devices you've connected using your BRAVIA TV remote control.
Access all your media, simply
Thanks to the XrossMediaBar™ menu interface, inspired by the PLAYSTATION®3, it's now easier then ever to browse the TV functions, change channels and access a world of home entertainment content. Flip between movies, games, music and pictures, without hassle, from one simple graphical interface.
Watch the best of the internet
with Bravia Internet Video
Experience style and substance
The TV's sleek 40" (102cm) screen not only enhances the viewing experience but looks stunning even when the picture is off. Switch it to Picture Frame mode and you can turn your BRAVIA into a work of art by displaying pre-installed images or your own photos and make great use of your wall space even when you're not watching TV. To allow you to enjoy the perfect fusion of image and sound, the speakers are hidden in the TV design and positioned for ideal sound elevation.
Enjoy authentic cinematic experiences
Cinema Mode is a new picture setting developed in collaboration between BRAVIA and Sony Pictures Entertainment. It allows films to be viewed as close to the original director's cut as possible. Cinema Mode precisely reproduces details such as natural skin tone, lighting, colour and contrast. In 24p True Cinema mode films can be watched as the director intended for the big screen - at 24 frames per second. Standard TVs use 25 frames a second which means they play back 'faster' than they do in the cinema.
Whether you're watching the big match, the latest movie or playing a high impact game, Scene Select allows you to choose from a list of options to automatically adjust the sound and picture settings to complement the on screen action.
Clearer, more life-like colours
Reds and greens are notoriously difficult to reproduce on an LCD screen. Live Colour intelligently boosts these colours making sure the images you see on your BRAVIA TV are bright, vibrant and realistic. Connect a compatible camera or camcorder and the TV will automatically switch to optimum settings for displaying photos and reproduce their full, realistic texture and colour.