Sony KDL40D3000 - 40'' Widescreen Bravia HD Ready LCD TV- With Freeview

The BRAVIA range of LCD, SXRD and Home Cinema Projectors feature unique Sony picture enhancement technologies giving you high contrast, incredible detail, smooth reproduction of fast-moving images and exceptional colour gradation for a true High Definition experience.

High performance LCD panel Advanced Contrast Enhancer
Our unique Advanced Contrast Enhancer (ACE) technology helps boost contrast ratio for incredible depth, richness and picture detail, with blacks that are truly black.
Super-fast response time
Eight millisecond response time means fast-moving images such as sports or action sequences remain pin sharp, without any motion blur. Ultra-wide viewing angle
178° viewing angle means you can experience BRAVIA LCD from almost any angle and there is no reduction in the colour, contrast and brightness of the image.
Ergonomic non-reflective frame
BRAVIA LCD televisions have a non-reflective frame to counteract the reflection that puts a strain on your eyes, especially if you are watching in artificial light.

10-bit panel for supremely smooth colour gradation
The new D 32" - 46" BRAVIA televisions feature state-of-the-art 10-bit Sony LCD panel technology that surpasses the achievements of conventional 8-bit panels to set a new standard for smooth and natural colour gradation. Sony LCD panels already deliver enhanced 8000:1 contrast and a 178° viewing angle. When combined with the Sony-unique Wide Colour Gamut backlight (WCG-CCFL), our new 10-bit panel now reproduces remarkable gradation across a 30% wider colour spectrum.
This gives your picture a beautifully natural quality, with incredibly smooth transitions between dark and light shades of colour.

Motionflow +100Hz technology for our smoothest ever fast-moving sports pictures
To enhance the excitement of watching sports on your BRAVIA, the new D 32" - 46" Series features amazing Sony-unique Motionflow +100Hz technology. Motionflow +100Hz actually creates artificial pictures which it inserts into fast-moving sequences to effectively double the number of pictures, or frames, that make up the sequence.
This enables the D Series BRAVIA to display even the fastest sports scene with total precision and smoothness. Some alternative technologies also insert frames, but the results are inferior to Motionflow +100Hz.

Three HDMI ports for the new High Definition world
HDMI™ connectivity will transform your BRAVIA, placing your television at the heart of the new, superior High Definition home entertainment experience. HDMI enables you to connect any High Definition device to your television with just one high-capacity cable, and with no loss of HD audio or video quality.
Practical side port for portable HD devices
The HDMI port on the side of some BRAVIA models lets you quickly connect and disconnect portable HD devices, without moving the television to access the ports on the back.
Two rear HDMI ports for permanently connected devices
The back of your BRAVIA provides enough ports for connecting next-generation High Definition equipment like a Sony Blu-ray Disc™ player and your hi fi system.

S-Force Front Surround
For a unique surround experience without additional speakers.
The new BRAVIA D 32" - 46" televisions feature a high-end virtual surroundsound technology that goes a step further than Virtual Dolby® Surround andTruSurround XT®.
S-Force Front Surround has broken new ground in the field of sound virtualisation to deliver a genuine surround sound effect using just the two internal speakers in your television.
S-Force Front Surround is available exclusively in BRAVIA televisions and other high-end Sony audio and home video products.