Sony KDL40CX523BU 40-inch Widescreen Full HD 1080p LCD Internet Ready TV with Freeview HD

The best internet content in the best picture quality

A Sony smart TV has over 25 channels of internet content. Similar to apps these take you to dedicated sites so you have a great experience on your TV for content originally designed for a PC. A smart piece of technology called X-Reality improves the picture quality from any source including the internet. X-Reality reduces pixilation and noise from videos uploaded to sites like YouTube and even applies better settings to internet videos from services like Video Unlimited, BBC iPlayer and Demand 5.

The best internet content in the best picture quality.

Keep up to date with friends and family by accessing Facebook, Twitter, and SKYPE with your remote control or via the Media Remote smartphone application.

Sony Smart TV also includes the Sony Entertainment Network service.

- Stream Movies from every major studio

- View in Standard Definition, High Definition and 3D

- Watch on multiple Sony devices and Android mobile phones

- Play titles instantly, navigating with your remote control

- Unlimited access to over 7 million songs

- Access your account across multiple Sony devices not just your TV, including PC, PS3, Home Theatre Kit, Android Mobiles and Tablets and Blu-ray players.

- No adverts

- Sync your personal music collection, including your iTunes library

Watch in Full HD

If you’re looking to switchover to high quality full HD viewing, choose a TV that really helps you get the most from your entertainment. Stylish and easy-to-use, BRAVIA CX523 televisions bring all your favourite shows and movies vividly to life in fine detail, rich colour and sharp contrast. With full HD 1080p resolution, these sets provide more than 2 million pixels for a smooth, high resolution image. That’s the maximum resolution defined for HDTVs and the format used by Blu-ray Disc players and PLAYSTATION 3 consoles. Fancy playing some Full HD games? No problem. Connect up your PlayStation 3 and it’s game on. With 4 HDMI inputs, linking up your HD equipment is quick and easy. You can also connect a wide range of USB devices straight to your home cinema system. Play MP3 music, view photo slideshows and manage the content on your USB memory stick on screen, simply by plugging in a flash drive.

With full HD 1080p resolution, these sets provide more than 2 million pixels for a smooth, high resolution image.

Subscription-free, built-in Freeview

With digital switchover being rolled out across the UK, now is a great time to invest in digital television. Enjoy an impressive range of free digital TV and radio channels with the built-in Freeview tuner. No need for a subscription, contract, satellite dish or set top box. Simply plug in to your external TV aerial and access all your channels using just one remote control.

Enjoy an impressive range of free digital TV and radio channels with the built-in Freeview tuner.

Go Wireless

Simply plug in an optional UWA-BR100 USB Wi-Fi adaptor and connect to your Internet router without wires. Enjoy online entertainment without the clutter of cables.

Clear and natural pictures

With X-Reality picture enhancement, images are crystal clear and colours as natural as real life. Detail is perfectly defined with no degradation or noise, even when watching standard definition pictures.

Environmentally friendly

The BRAVIA CX523 Series protects the environment while saving you energy and money. On board is a Presence Sensor which automatically turns off the TV picture if you leave the room and then switches to standby if you don’t return within a certain time period. It also features an Energy Saving Switch which cuts energy consumption to zero when the TV is not in use or on standby. You can easily restart in seconds with Quick Start & Viewing.

Easy connections

On board are a variety of HDMI and USB ports, so you can really get the best out of your home entertainment. Four HDMI inputs designed to carry high quality digital video and audio with CEC and Audio Return Channel make it simple to connect to High Definition products. Play games on your console, watch latest Blu-ray movies in high definition or enjoy your latest HD home videos. You can also listen to your favourite music or view photos via the USB media player. Simply plug in a USB device to access your favourite multimedia on screen. Stream movies, music and photos to your BRAVIA from compatible devices in the home such as a laptop, mobile phone or music player using DLNA technology.

So versatile

BRAVIA CX523 integrates perfectly with your lifestyle. Record a show you might miss straight to hard disk via USB and link a smartphone to your TV to use as a remote or to find details about the programme you’re watching.

One touch is all you need

BRAVIA Sync lets you control other Sony devices that you’ve connected, such as a Blu-ray Disc player, using just one BRAVIA TV commander. Play Blu-ray movies, watch home movies from your camcorder or photos from your Cyber-shot at the touch of a button on your TV remote.

Links easily to all your home entertainment

BRAVIA televisions are designed to link up in seconds with Sony Blu-ray players, home theatre systems and Personal Video Recorders. Get the most out of your HDTV with Blu-ray and watch your favourite DVDs like you’ve never seen them before in fine detail, vivid colour and pin-sharp contrast. Or get the full surround sound experience with a Blu-ray Home Theatre system like the BDV-E380 or BDV-E880. George Lucas once said that ‘sound is half the experience’, so with that in mind, it makes perfect sense to unleash the power of your favourite films with a 2.1 channel system such as the BDV-EF200. Never want to miss another TV show? Take control of your TV with a PVR and watch what you want, when you want.