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Technical Details
- High Definition detail with the 1920 x 1080 pixel resolution
- BRAVIA ENGINE 2
- 24p True Cinema
- Three HDMI™ inputs (two on rear, one on side, all with CEC)
- 33000:1 dynamic contrast ratio
Product details
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Product Description
Manufacturer's Description
A BRAVIA LCD TV is no ordinary television. Design is sleeker, pictures are brighter, details clearer. All BRAVIA televisions are HD Ready with two HDMI connections as a minimum and come with an integrated digital tuner so there is no need for a set-top box to view Freeview TV and radio channels. After all advanced technology should simply mean technology that does more for you.
The stunningly designed 37" BRAVIA S5500 has Full HD1080 capability, letting you enjoy cinema quality entertainment at home. Powered by the BRAVIA Engine 2 processor, it delivers superb picture quality with vivid colours and sharp edges. Dynamic Contrast up to 33,000:1 gives the picture incredible depth and detail. And for true versatility, USB connectivity allows playback of both music and photos directly through your TV.
 HD1080 - Gives you the ultimate standard of high definition |
High Definition lets you enjoy home entertainment with stunning picture quality and sound. The BRAVIA S5500 goes way beyond the specification of an HD ready TV: its screen resolution of 1920 x 1080 can accept Full HD1080p/24p input signals with no downscaling. In a nutshell, the more pixels you have, the better the resolution, the finer the detail – and the more amazing the experience.
 BRAVIA ENGINE 2 – Every picture is put through a digital perfecting process |
An LCD television creates pictures by switching millions of pixels on and off. In the S5500 this is driven by BRAVIA ENGINE 2, Sony’s fully digital video processor that uses a collection of unique technologies to significantly reduce noise and produce clear, vibrant, lifelike images, regardless of their source. For example, it reproduces black just as it appears in the real world to depict objects with impressive depth and realism. BRAVIA ENGINE 2 technology also significantly reduces the visual noise that can lead to blurring..
 USB Media Player – Turns your BRAVIA into a giant digital media player |
The BRAVIA S5500 comes with a built-in USB Media Player that means you can connect devices directly to your TV. Content from your USB device is transferred directly to your BRAVIA TV, so you can listen to songs and see a slideshow of your favourite pictures.
 Dynamic Contrast - Gives the image incredible depth and detail |
To ensure consistently amazing picture quality, Dynamic Contrast up to 33,000:1 ensures all shades between the brightest white and the darkest blacks are maintained, giving the image so much depth and detail you’ll want to dive right in. It works by enabling the backlight brightness to adjust according to the brightness of the scene.
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Customer Reviews
Most Helpful Customer Reviews
13 of 13 people found the following review helpful
Selecting right sceen size is very important, for me the 37 inch is perfect for my lounge.Picture quality and yes even sound is wonderful. Viewing even mundane programs becomes more enjoyable, silly things like surrounding decor become more visable and brings picture to life.Views of mountains, sea scapes are just so much better than ordinary screens and this is without useing the HD facility.
8 of 8 people found the following review helpful
I can't fault this TV. The picture and overall quality is excellent and the sound damn near blew me away. The only thing is having forked out a lot of money on a quality TV I now have to suffer poor digital TV pictures following the switch over. Bring back analogue!
38 of 41 people found the following review helpful
I bought this TV, from Amason, after initially purchasing a Toshiba,which also was very good, though after (7) seven months, the on off switch broke, yet! fair play to Amason, as there was no replacement available they kindly, gave my money back. I am more than impressed with this Sony TV, the picture quality speaks for itself, with an easier set up, switch it on, then let it get on with finding, the necessary channels, that's it, away you go. thoroughly recommended.
Most Recent Customer Reviews
tinny sound
I have found that the sound is awful it sound very tinny and vibrates no matter what you do you cant correct this. Read more
Published 18 months ago by MARIA
Brilliant picture but poor sound !!
I bought this tv as I previously owned a 26" Sony Bravia which was excellent and I wanted one with a bigger screen for sports and games. Read more
Published 18 months ago by William J. D. Johnstone
Excellent for the price
Ok, so i've had this TV for around 6/7weeks now and have to say it's pretty good especially for the price. Read more
Published on 19 April 2010 by Allan Moore
Quality at a reasonable price
Bought this TV for my brother in law as I believed the Sony mark was one of the best on the market. Although this is one of their lower end Tv's it is full HD compliant and the... Read more
Published on 14 April 2010 by David Killock
A nice piece of kit.
After recieving delivery of our first Sony Bravia I was impressed with the simplicity of installation and set up of channels etc. Read more
Published on 29 Mar 2010 by D. Rogers
TV lover
I am absolutely over the moon with the product I purchased from AMAZON. Excellent service, a set damaged in transit was replaced after my phone call within a couple of days. Read more
Published on 23 Mar 2010 by Mrs. ELSPETH MOORE
Excellent value
I lways buy Sony TV's and again not disappointed the the product. Tuned channels very quickly, sound a picutre fanatastic. Read more
Published on 21 Mar 2010 by The Balloon Lady
Great telly
Nice simple tv for those of us mere mortals not too geared up for modern technology. It has a good clear picture and simple controls. Read more
Published on 8 Mar 2010 by juemac55
Excellent purchase
Very pleased with Sony. Delivered sooner than predicted but I wish I had been given exact delivery day so I could have been at home. Set performance excellent, easy to set-up. Read more
Published on 22 Feb 2010 by Nicholas Pearson
Sleek and Elegant
Sony BRAVIA KDL37S5500U 37-inch Widescreen Full HD 1080p LCD TV with Freeview and 3 Year Warranty]]
Wow,what a sleek and elegant tv. this is. Read more
Wow,what a sleek and elegant tv. this is. Read more
Published on 21 Feb 2010 by C. Blake
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