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Technical Details
- 37-Inch full HD 1080, Wi-Fi Ready, LCD TV with digital TV tuners and 4 HDMI connections
- Experience TV, movies and games in amazing Full HD
- Enjoy music, photos and videos with HDMI™ and USB
- Easy Wi-Fi access to online content and services
- Save space with a built-in Freeview HD TV tuner
- Note: Internet access is only possible with a dongle (Dongle not included with the product)
Product details
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Product Description
Manufacturer's Description
Enjoy the Full High Definition1080 experience at a comfortably low price with the KDL-37EX403. With its BRAVIA Engine 3™ high definition video processor, it reproduces TV, movie and games with higher contrast, superior colours, and amazing clarity. Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition). As well as stunning picture quality you can experience the full effect of digital surround sound thanks to its innovative S-Force Front Surround audio technology and your TV speakers.
 Enjoy over 2 million pixels with |
Full HD 1080p
Full HD 1080p is the ultimate HD format, providing more than 2 million pixels for a smooth high resolution image. The number 1080 relates the number of horizontal lines of pixels on the screen. The more lines that a screen contains, the better the picture quality. To compare, HD-Ready sets have 768 while standard definition (SD) sets have just 576 lines. The letter p refers to its progressive or non-interlaced picture-scanning process where all the lines of the image are refreshed by every vertical scan. 1080p is the maximum resolution defined for HDTV use and this format is used for Blu-ray Disc™ ® and PLAYSTATION®3
Subscription-free, built-in Freeview
To add to your viewing choice, the set has a built-in Freeview HD TV tuner so you have instant access to a huge range of free-to-air and digital TV and radio channels, including HD programmes. Channels are free so you won't have any subscription fees or contracts to sign. Because it's all built-in you won't need a set-top box or satellite dish either. Simply plug in your external TV aerial and access all your channels using just one remote control.
Internet through your TV
Enjoy the best internet content on your television with Bravia Internet Video. It seamlessly streams online content through your broadband connection so you can access a world of online video entertainment direct from the comfort of your sofa. From video sharing sites like YouTube™, to catch up TV services, news and sport, it couldn't be easier to find and watch what you want, when you want it. You can even bookmark your favourite online video clips to share with friends. The services you can access will depend on availability in the country you're in.
 Enjoy the in-built Freeview |
Maximum performance, minimal environmental impact
This BRAVIA model features an Ambient Sensor which automatically adjusts the backlight for the best picture setting depending on the colour temperature of the ambient light in the room. This is one of a group of energy-saving Eco-Settings which also includes an Energy Saving Switch which cuts energy consumption to zero when the TV is not in use, Idle TV Standby and PC Power Management.
Connect to your favourite technologies
With its USB Media Player, you can connect a wide range of USB devices straight to your BRAVIA TV. From mp3 players to cameras, laptops to camcorders - even content from your USB memory stick, just plug in to enjoy your favourite multimedia files on screen. You can stream movies, music and photos to your BRAVIA from compatible devices, such as your laptop, mobile phone or music player, no matter where in the home they're located, thanks to DLNA technology. Enhance your BRAVIA experience by connecting other HD products such as a Blu-ray Disc™ player or PlayStation®3 thanks to four High Definition Multimedia Interface™ (HDMI™) inputs. These connections are specifically designed to carry high quality digital video and audio content. BRAVIA Sync lets you control other Sony devices you've connected using your BRAVIA TV remote control.
Access all your media, simply
Thanks to the XrossMediaBar™ menu interface, inspired by the PLAYSTATION®3, it's now easier then ever to browse the TV functions, change channels and access a world of home entertainment content. Flip between movies, games, music and pictures, without hassle, from one simple graphical interface.
 Watch the best of the internet |
Experience style and substance
The TV's sleek 37" (94cm) screen not only enhances the viewing experience but looks stunning even when the picture is off. Switch it to Picture Frame mode and you can turn your BRAVIA into a work of art by displaying pre-installed images or your own photos and make great use of your wall space even when you're not watching TV. To allow you to enjoy the perfect fusion of image and sound, the speakers are hidden in the TV design and positioned for ideal sound elevation.
Enjoy authentic cinematic experiences
Cinema Mode is a new picture setting developed in collaboration between BRAVIA and Sony Pictures Entertainment. It allows films to be viewed as close to the original director's cut as possible. Cinema Mode precisely reproduces details such as natural skin tone, lighting, colour and contrast. In 24p True Cinema mode films can be watched as the director intended for the big screen - at 24 frames per second. Standard TVs use 25 frames a second which means they play back 'faster' than they do in the cinema.
Atmospheric settings
Whether you're watching the big match, the latest movie or playing a high impact game, Scene Select allows you to choose from a list of options to automatically adjust the sound and picture settings to complement the on screen action.
Clearer, more life-like colours
Reds and greens are notoriously difficult to reproduce on an LCD screen. Live Colour intelligently boosts these colours making sure the images you see on your BRAVIA TV are bright, vibrant and realistic. Connect a compatible camera or camcorder and the TV will automatically switch to optimum settings for displaying photos and reproduce their full, realistic texture and colour.
Box Contains
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Customer Reviews
Most Helpful Customer Reviews
61 of 61 people found the following review helpful
I bought this TV from Amazon in April after reviewing many 37 inch LCD and Plasma models. To me the extras, including Bravia engine3, USB connectivity and WiFi potential made this model, the EX403 model, the choice over the cheaper EX401 model. The picture quality on Blue Ray and even 'normal' TV is excellent with excellent blacks and a vivid picture I set up to my own preferences. The sound is better than many TVs but I have now connected it to my 5.1 sound system. The TV has multiple 'scene' modes for sport, cinema, music etc. However the general setting is good for all scenarios and I now do not use this feature. The freeview HD receiver gives very good pictures although HD is not yet available in my area so I cannot comment on the HD element of freeview. My TV is connected to Sky and the picture shows up the stations that do not put in the effort to give good picture quality. I like the option of modulating the sound so that it stays at the same volume when an advert break comes along. This is a definite aid in lowering high blood pressure! I have only given 4 stars because the WiFi is troublesome. I have scoured the internet to find what usb wifi dongle will work with the TV. Apart from Sonys own £70! dongle there are no other recommendations. My existing Belkin dongle, from a laptop, was not recognised. In the USA I hear the TV ships with a dongle. Would have been nice to see iplayer on my TV but I have not given up on it yet! So apart from the WiFi,which might work soon, an excellent TV with a great picture and good sound.
80 of 81 people found the following review helpful
I bought this last week, direct from Sony, because it's simply a really special TV set. It sports the Bravia 3 engine, internet streaming of video, it syncs with your sony BRD player, if you have one, and that removes the need for a second remote control - great if like me you lose one down the back of the sofa.
However all of these features pale into insignificance against the Freeview HD inclusion. You get free transmissions of BBC HD, ITV HD and C4 HD without having to subscribe to Sky or cable. Just connect your normal TV aerial (check for coverage first!!) and you get this. FREE.
However all of these features pale into insignificance against the Freeview HD inclusion. You get free transmissions of BBC HD, ITV HD and C4 HD without having to subscribe to Sky or cable. Just connect your normal TV aerial (check for coverage first!!) and you get this. FREE.
27 of 27 people found the following review helpful
This is a great TV - Service from Amazon was excellent as usual.
On freeview HD (only 3 channels) its really good and shows what the set is capable of.
I won't repeat what others have said but I will clarify two points raised, the buzz and the power consumption.
Buzz:
There is a known fault with this model: This is on a Sony Technical Bulletin
Symptom: An audible squeal noise may come from the Inverter board, especially at low speaker volume level. The sound may
slightly change depending on the selected picture mode.
Cause: In the Inverter board, a lack of RTV between core and bobbin causes a gap which provokes the noise. Based on a
visual inspection of these transformers, RTV was not properly applied although the quantity might be enough.
Sony are well aware of the problem and have a new inverter board that is to be fitted.
I would have thought that current production units already have this installed. As for the earlier unsold ones that are already in stock in shops that have not had the upgraded board, I'd imagine they're repaired as when the customer complains. In exactly the same way I did. What the customer now needs to be aware of is that the fault is a recognised inherent manufacturing fault and as such should be repaired free of charge even if they complain about it well after the warranty period has ended.
Power consumption:
I have measured this with a power meter.
Normal viewing it draws 65 watts - Pretty good
On Vivid (really bright) its draws 140 watts - still pretty good.
On standby it draws 0.2 Watts - OUTSTANDING
The red light is on but its hardly drawing any power at all which is excellent.
Leave this on standby for 6 months and it will cost you less than 10p.
Sony are doing a "Claim the VAT back" until 24 December 2010 so go to the Sony website and download your voucher.
Despite the fact that this has a fault and its a bit of hassle to get this rectified I would buy this again at this great Amazon price and the VAT offer makes it even more of a bargain!
EDITED
I returned my buzzing set to Amazon for a full refund - Thanks Amazon
I bought the same SONY 40" set from Amazon and its excellent - 5 stars
No buzz and 4 HD channels via Emley Moor and yes you can see the much better picture on HD - Here's hoping for more HD free-view when Yorkshire goes fully digital in September 2011
On freeview HD (only 3 channels) its really good and shows what the set is capable of.
I won't repeat what others have said but I will clarify two points raised, the buzz and the power consumption.
Buzz:
There is a known fault with this model: This is on a Sony Technical Bulletin
Symptom: An audible squeal noise may come from the Inverter board, especially at low speaker volume level. The sound may
slightly change depending on the selected picture mode.
Cause: In the Inverter board, a lack of RTV between core and bobbin causes a gap which provokes the noise. Based on a
visual inspection of these transformers, RTV was not properly applied although the quantity might be enough.
Sony are well aware of the problem and have a new inverter board that is to be fitted.
I would have thought that current production units already have this installed. As for the earlier unsold ones that are already in stock in shops that have not had the upgraded board, I'd imagine they're repaired as when the customer complains. In exactly the same way I did. What the customer now needs to be aware of is that the fault is a recognised inherent manufacturing fault and as such should be repaired free of charge even if they complain about it well after the warranty period has ended.
Power consumption:
I have measured this with a power meter.
Normal viewing it draws 65 watts - Pretty good
On Vivid (really bright) its draws 140 watts - still pretty good.
On standby it draws 0.2 Watts - OUTSTANDING
The red light is on but its hardly drawing any power at all which is excellent.
Leave this on standby for 6 months and it will cost you less than 10p.
Sony are doing a "Claim the VAT back" until 24 December 2010 so go to the Sony website and download your voucher.
Despite the fact that this has a fault and its a bit of hassle to get this rectified I would buy this again at this great Amazon price and the VAT offer makes it even more of a bargain!
EDITED
I returned my buzzing set to Amazon for a full refund - Thanks Amazon
I bought the same SONY 40" set from Amazon and its excellent - 5 stars
No buzz and 4 HD channels via Emley Moor and yes you can see the much better picture on HD - Here's hoping for more HD free-view when Yorkshire goes fully digital in September 2011
Most Recent Customer Reviews
red lines
This is an excellent TV but delivered to me not working. A red line running horizontal and vertical on the screen so will have to be returned.
Published 10 months ago by TD
Happy Customer
I am always impressed by the efficient way you deal with orders. It arrived before the promised date and there are no problems
Published 11 months ago by G. Adams
Sony Bravia 37" tv
Easy to set up, plenty of colour adjustment to suit all and not heavy despite size. I don't need Internet access with it at present, but you/I will have to buy a wireless dongle... Read more
Published 11 months ago by Roy
Buyer beware - Off n On
I've had Sony TV's for 15 years without a problem until now!!!!!
Originally I was pleased with my new Sony TV purchase, until after 3 months when the TV screen and sound... Read more
Originally I was pleased with my new Sony TV purchase, until after 3 months when the TV screen and sound... Read more
Published 12 months ago by Drew Trebor
Fantastic picture quality. First class service from Aamzon.
The picture on this product is superb, the best I've seen on a tv at this price and on many more expensive sets. Read more
Published 13 months ago by M. Hallett
sony bravia kdl37ex403u
Bought as "like new" from Amazon Warehouse and appeared to be in fact new. Wonderful picture and value. Very pleased with purchase.
Published 13 months ago by george
Very good TV
I've had this TV for about 3 months now and I have to say I am very satisfied for the most part. The piture is great, clear and vibrant. Read more
Published 13 months ago by Philip
Disappointed
I bought this TV in Janauary and was really pleased with the picture quality etc until I realised that if you went from BBC1 to ITV1 there was no sound. Read more
Published 14 months ago by Nidnoc
Great Price, Fantastic TV, one off the best
I purchased this TV to replace my aged 11 yr old Panasonic Quintrix DVB, Easy to Set up, Great picture and OK sound quality. Read more
Published 14 months ago by S. Beeby
Faulty, don't put up with it
I purchased this Sony Bravia TV as on paper it is remarkable value. However, once unboxed and set up,(a very simple process incidentally) the moment the tv is plugged in it emits a... Read more
Published 14 months ago by Phil
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