I've had this TV for just one week. I ordered it on a Thursday and it arrived the very next day. Thank you Amazon!!
Briefly, the TV settings are set for viewing in a showroom, so brightness and contrast are on maximum.
I was really shocked by how awful it looked when I first switched it on - thankfully, all it needed was a huge tweak of the settings.
If anyone wants to improve the picture quality as an immediate 'quick fix', I've set mine like this:
FIRST: Select 'Tools' on the remote control, and choose Power Saving. Next, make sure it is set to 'low' or else you won't be able to adjust
the backlight (crucial for making the black parts look 'black')
NEXT: Go to 'Menu' and scroll up to 'Settings' and select. This puts you in 'Picture Mode'. From there, try the following adjustments. This is only intended as a quick fix while you work out the menus for yourself.
Backlight - Minimum
Contrast - 80
Brightness - 40
Colour - 40
Colour temperature - Cool
Sharpness - 7
Noise reduction - Off
Also, once you're in this menu, take a look at the top where it says: "Target Inputs" - you'll see an option for 'Viewing Only' and in the dropdown menu the other option is 'All'.
Don't select 'All'. The beauty of selecting 'viewing only' is that once you get the picture as you want it, it will be 'set' for that particular input.
When you put a DVD or tape in, you'll need to choose your picture settings for that input - and once again they'll be saved.
If you select 'All' - it means the picture settings you used for the TV input will be applied to every other input - and as you'll see, one picture setting doesn't suit each input. Once you've adjusted the picture settings - you won't have to do it again.
The only reason I knocked one star off is because my old 28" Sony Trinitron had a much fuller sound. The Bravia has smaller speakers and sound quite tinny compared to the old TV. There are sound settings to play around with though, and overall, it's good enough and the fantastic picture is well worth such a minor niggle.
One other thing, I bought the Thor Scart to Scart 1.5m from Amazon as well for £17.99. It really makes a difference to the colour reproduction and 'ghosting' which can occur with inferior cables. I have to say the picture was good without the Thor lead, but I wanted to get the best out of the TV and thought £17.99 wasn't a bad price to pay for the improvement it's made.