Bought this TV for it,s streaming, LED Technology and USB HDD Recording ability's. all of which work very well.
After trying Samsung for streaming and support both of which were rubbish I wasn't left with a lot of choice of devices which have an app for streaming from Lovefilm (only Sony and Samsung TV products have Lovefilm apps)
First of all I tried the Sony KDL 32EX523 LED TV but in spite of the manual saying it had USB HDD Recording it didn't actually have it, plus the picture was very dull, so I packed it back up for return within the hour.
Then I studied for quite a time before I decided to buy this particular TV, especially since I found the picture so dull on the first Sony LED TV however I decided to take a chance and at first I thought that I had slipped up as the picture was again very dull, I couldn't be bothered to pack it up that day and decided to watch it for the evening and pack it up the following day, but on the following day I decided to have one more look at it and much to my surprise the picture was as different as is night and day, it was much brighter than it had been the day before so I had a fiddle with the picture setting's and have since tweeked them a bit more and now the picture is absolutely spot on.
As for it's streaming ability's it is very surefooted and has never dropped a connection even when the available bandwidth drops from Lovefilm (which drop's quite low during busy periods, sometimes dropping from 5.5-6.0 mbps to as low as 1.5 mbps) it just carry's on streaming. as does my Sony Blu Ray player and the Sony TV and Blu Ray player that I have in the bedroom, they are all very surefooted streaming on the internet from whichever site I maybe using.
When it comes to USB HDD recording this is very well thought out and is a full function facility supporting up to 2TB (I have a 1TB drive attached) and it also allow's the use of all other input's (HDMI,Scart,Composit,Input's etc) whilst recording's are taking place, so that you can for instance watch a DVD or Blu Ray, use another freeview box (I have a scart freeview box attached) to watch TV programes other than the one that's being recorded, you can also watch a previously made recording at the same time as something else is being recorded, most scheduled recording's can be recorded directly from the EPG and you can schedule serial recording (daily, weekly, mon-fri, mon-sat, etc) from the manual settings, the only thing that it doesn't have is a timeslip facility but as far as I am concerned this is only a small limitation, especially when compared to most other manufacturers very limited USB recording facility's which generally only allow (at best) a recording to take place as long as you don't want to do or watch anything else.
A quick word on the 3D facility, I didn't buy this TV for the 3D facility and I'm rather glad that I didn't and that it isn't important to me as I found the images produced to be somewhat unresolved, fuzzy and irritating as an overall experience (my complete system composes this Sony 3D TV, Sony BDP S480 3D Blu Ray Player, Sony 3D Glasses and 3D bundle kit), but don't take my word alone for this 3D ability, plus which I think this TV is a good buy regardless of what I think of the 3D. (I'm sure that there are other people who will disagree with me about the 3D ability)
A further word with regard to there being no timeslip facility on the USB HDD recording facility, there is workaround for this and it's simply start a manual recording (simply press the record button) of the program in question then when you get back to it whether it's still recording or not you can start watching it immediately from the place that you started the recording and pause the watching of it again if you wish and pick it back up at that or any other point all without disturbing the actual recording going on, the main difference then is only that you have to delete the recording when you've finished watching it whereas with a proper timeslip it doesn't actually make a recording so that when you've finished there's nothing to delete, but having to delete the recording is I think a small price to pay.