I've been debating getting an LCD TV for ages. I've been idly looking in electrical stores for a while and the displayed pictures in these stores are usually really bad, over bright, over coloured, grainy etc. Well, I can confirm it is the fault of the people setting them up, not the TV itself!
This SONY TV arrived today and out of the box the picture was awful! All over coloured and horrid to watch. About half an hour of fettling gets it sorted though. The TV does run at 100HZ, but this option needs to be turned on manually to eliminate ghosting on motion pictures. I also knocked the colour and contrast down and the brightness up.
You also get a feature including an automatic light sensor which adjusts the screen brightness as the light in the room goes up or down. I thought the picture was really poor in a well lit room, until I turned this option off and the TV picture came alive.
The stock settings are a joke on sound as well. Default is stereo, but the TV is able to do a front surround sound setting, why not have this on as standard?!
Overall an excellent television, very competitive pricing too. This TV in John Lewis is £899 at the moment(with a 5 year guarantee to be fair) Amazon is £649 (when I bought it)
Also, at the moment, Sony give a free one year accidental damage insurance and 3 year guarantee for free (Before the end of November 2007)
Well worth a buy, but remember that setting it up takes a fair bit of fiddling, hence 4 stars, not 5!