Sony KDL-40W3000 - 40'' Widescreen Bravia 1080P Full HD LCD TV - With Freeview

HD1080p

HD 1080p offers you very high resolution to generate it's picture. The 'p' stands for 'progressive scan', which scans all the lines at once to add stability & smoothness to fast-moving images. This makes 1080p TV's excellent for sport broadcast & games.

Integrated Digital Tuner / Freeview

Having an integrated Digital Freeview Tuner means that your TV has a built in receiver that will give you access to many more channels without the need to have any additional hardware, such as a Freeview box. In 2007, the government will begin switching UK broadcasting to digital, so if your TV doesn’t have an integrated digital tuner feature you wont be able to view any channel without buying the additional hardware.

HDMI Sockets

The W3000 series comes with 3 X HDMI Sockets – 2 to the rear of the set and 1 at the side.
Your HDMI socket provides a connection point on your TV that is able to deliver a high definition picture. Quite simply, the more HDMI sockets that you have on your BRAVIA LCD TV, the more components you are able to link up to for HD picture quality, for instance, a Blu-ray player, your camcorder and your gaming console. Having the socket located in the front of the TV means that you no longer have to get into awkward positions or move the unit in order to gain access to the connection point, great if you’re viewing your photos on your TV via your digital camera.

S Force Front Surround / Dolby Digital

Unique surround sound technology that gives you 5.1 channel virtual surround sound from just 2 speakers. Using precise variations in timing and volume projection S-Force fools the brain into thinking the sound is coming from different directions.
This gives your BRAVIA LCD TV enhanced sound quality and the impression of 5.1 channel virtual surround sound without the need for extra speakers.

Live Colour Creation

Live Colour Creation is a backlight system which produces a wider colour gamut, seen particularly with the red and green areas of the spectrum. So your TV picture will have more lifelike and natural colours with no smudging or dulling of the image.

BRAVIA Engine EX

This picture enhancement technology ensures that the image produced on screen represents perfection.

• It reduces colour distortion by decreasing ‘cross colour’, ‘dot crawl’ and ‘moire’ the sort of distortion that you get on patterns such as a checked shirt. It cleans up the haze that you often see around lettering such as titles or text so that they appear perfectly sharp on screen.
  
  
• It enhances specific areas of low contrast within the image giving an overall crisp picture.
  
  
• It smoothes the motion, preventing jagged edges and bleeding colours on fast moving objects, ideal for sports & action sequences.
  
  
• It matches colours, which ensures the final image is reproduced exactly as the original source intended meaning that you see incredibly natural colours.

Dynamic Contrast

Contrast ratio is improved and all shades between the brightest white and the darkest blacks are maintained, so the picture has more depth and detail. This is achieved as the backlight brightness adjusts according to the brightness of the scene. Sony’s unique dynamic contrast system features ACE (advanced contrast enhancer) which ensures all of the subtle shades of grey are maintained.

24P True Cinema

'24p True Cinema' mode, is a perfect match for movies. Film is shot at 24 frames per second, but UK televisions operate at 25 frames per second. This means that when you watch a movie on DVD, you are seeing it sped up by 4 per cent. '24p True Cinema' enables the panel to display films at their intended 24fps (frames per second).

X.V. Colour

X.V colour offers a colour palette of 100% of the colour spectrum giving more depth, detail and natural images and is closer to the colour spectrum seen by the human eye.

BRAVIA Theatre Sync

A one touch control over your whole Home theatre set up. Simply press the Theatre button on the TV’s remote control, the TV’s sound turns off & the picture settings configure automatically to an optimal movie watching mode. BRAVIA Theatre Sync cuts out the complexity so that you can concentrate on enjoying your movie.

VESA Hole Spacing

VESA-Standard or Video Electronics Standards Association is a perfect template for hole spacing (screw holes) in flat screens. So providing your wall bracket is also VESA standard, hanging your TV on the wall, for example, is a simple process without the frustration of drilling the holes incorrectly and in the wrong place.