Sony KDL-40S3000 - 40'' Widescreen Bravia Engine HD Ready LCD TV - With Freeview

HD Ready

To appreciate just how good a high definition picture is, it helps to know how TV’s, DVD’s and VHS worked in the past. Until recently, there was only one type of broadcast format – Standard definition - SD. With SD, the level of detail in the picture resolution is limited. SD has a resolution of 720 X 576, which means 576 horizontal lines of 720 pixels each. Pixels are the dots which make up a digital picture. The new HD formats boost resolution far beyond SD, giving your TV a level of clarity and detail that is absolutely breathtaking.

Integrated Digital Tuner / Freeview

Having an integrated Digital Freeview Tuner means that your TV has a built in receiver that will give you access to many more channels without the need to have any additional hardware, such as a Freeview box. In 2007, the government will begin switching UK broadcasting to digital, so if your TV doesn’t have an integrated digital tuner feature you wont be able to view any channel without buying the additional hardware.

HDMI Sockets

The S3000 LCD TV has 3 X HDMI sockets – 2 at the rear of the set and one at the side.

Your HDMI socket provides a connection point on your TV that is able to deliver a high definition picture. Quite simply, the more HDMI sockets that you have on your BRAVIA LCD TV, the more components you are able to link up to for HD picture quality, for instance, a Blu-ray player, your camcorder and your gaming console. Having the socket located in the front of the TV means that you no longer have to get into awkward positions or move the unit in order to gain access to the connection point, great if you’re viewing your photos on your TV via your digital camera.

BRAVIA Theatre Sync

A one touch control over your whole Home theatre set up. Simply press the Theatre button on the TV’s remote control, the TV’s sound turns off & the picture settings configure automatically to an optimal movie watching mode. BRAVIA Theatre Sync cuts out the complexity so that you can concentrate on enjoying your movie.

Live Colour Creation

Live Colour Creation is a backlight system which produces a wider colour gamut, seen particularly with the red and green areas of the spectrum. So your TV picture will have more lifelike and natural colours with no smudging or dulling of the image.

BRAVIA Engine

This picture enhancement technology ensures that the image produced on screen represents perfection.

• It reduces colour distortion by decreasing 'cross colour', 'dot crawl' and 'moire' the sort of distortion that you get on patterns such as a checked shirt. It cleans up the haze that you often see around lettering such as titles or text so that they appear perfectly sharp on screen.
  
  
• It enhances specific areas of low contrast within the image giving an overall crisp picture.
  
  
• It smoothes the motion, preventing jagged edges and bleeding colours on fast moving objects, ideal for sports & action sequences.
  
  
• It matches colours, which ensures the final image is reproduced exactly as the original source intended meaning that you see incredibly natural colours.

Dynamic Contrast

Contrast ratio is improved and all shades between the brightest white and the darkest blacks are maintained, so the picture has more depth and detail. This is achieved as the backlight brightness adjusts according to the brightness of the scene. Sony’s unique dynamic contrast system features ACE (advanced contrast enhancer) which ensures all of the subtle shades of grey are maintained.

VESA Hole Spacing

VESA-Standard or Video Electronics Standards Association is a perfect template for hole spacing (screw holes) in flat screens. So providing your wall bracket is also VESA standard, hanging your TV on the wall, for example, is a simple process without the frustration of drilling the holes incorrectly and in the wrong place.

Available In Various Colours

The 20" version in this series, is available in Metallic Silver / Black / Light Blue / Lilac / Mocha / Silky White and Pink giving you the ability to match the TV to your lifestyle & environment