Ordered on Monday 22 Dec 2008. Delivered at 9am next morning. Can't argue with that for service. Setup of the TV is simple and quick. SD channels look great and even 2 metres away are still impressive and not pixellated. Analogue are there but unecessary and not brill.
The 37" screen is great for a typical lounge (mine is about 3.8m X 3.8m) and the viewing from the typical L-shaped sofa and obligatory two armchairs is not too big or too small. Action is handled well and colours/blacks and whites very good.
I did consider a 40" inch but as this TV is in a corner, a 40" would have meant that it starts to creep into the lounge and dominate. I also considered Full HD but came to the conclusion that I don't need it just yet. You need to be honest with yourself and lets face it, most of us watch digital SD TV and this TV is great for that.
I have a Sony HDD with 1080i (another Amazon purchase a few weeks back for my 26" sony). The picture quality on the 37" is fantastic with this and DVDs plus recorded material are stunning. The SD channels are also improved even further.
You may need to fiddle with the video settings (backlight and contrast) to find something that pleases your eye after you turn it on. Plenty on the web and AV forums etc on this theme. Also the sound is a step up from any other TV I have ever owned. There is actually bass coming out of this set... Very useful as I have not yet set up my home cinema amp/speakers in the lounge yet and am in the process of moving music to the HDD unit.
I also have photos on the HDD unit and they look good (and sound good with the audio screenshow photo feature on the HDD drive).
My one concern before purchase was that glossy black bezel. Would it be like watching a TV surrounded by a mirror. No need to worry it is harmless and not at all intrusive under most lighting conditions.
In summary, a good product at a good price that meets my needs. And that is the key.....be honest with yourself....what are your real needs from a TV.
Looking ahead I may buy a PS3 but not just for BlueRay. It seems to be a great media/games/internet box all in one. Need to pay the January credit card first... Merry Xmas.