Yep, this is way too bright. We have to put something over it so that we can sleep, which kind of defeats the purpose. Also, there is no indicator LED on the front to show that the alarm is actually set, so you have to turn the light on to check if you have the alarm set. Also and possibly most annoying is that the speaker seems to be constantly on so that you hear your mobile phone re-register with the mobile network in the middle of the night (if it's too close to the clock).
I'd stay well clear of buying this. I'm back on Amazon looking for a different one now.