The Sony ICF-SW35 is a very good radio with plenty of features. Compared to it's ancesters like the ICF-SW2001 and later ICF-SW2002 I find the SW-35 having plenty of memories. Besides listening to (short wave) radio I use the radio as a alarm clock as well. The A memory for me and the B memory for my wife, that makes 52 memories in totall. There only two things missing: ssb capabilities and suffient shortwave radio stations (in Western Europe that is), the latter being out of Sony's control ofcourse.
It surprises me that the SW-35 is more expensive than the ICF-SW7600 which ofcourse is the real follow-up to the ICF-SW2001/2002. Ironicly back then in the 1980's there were far more shortwave transmissions while the radios had up to 10 memories locations. I'm still considering the SW7600 for it's too is a very good radio. Mine SW-35 will be 5 years this summer and still no malfunctions!!