Sony H90 High Zoom Compact Camera - Black (16.1MP, 16x Optical Zoom) 3 inch LCD

16x optical zoom with high quality 24mm wide angle Sony lens.
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Point, zoom and shoot

Sometimes you just can’t get close enough. Moving forward is not an option, especially if you’re trying to catch a wildlife shot. What you need is a camera with a powerful zoom that can get you up close and personal without moving an inch. Of course, it also has to be a doddle to use as you don’t want to fiddle around with camera settings. Everything has got to be automatic so when you see that bear cub splashing about in a stream, you can catch the shot instantly without alerting its mum. Because you don’t want a quarter ton grizzly bearing down on you, do you?

Zoom in nice and close

Being able to get up close and personal with something or someone without moving an inch is a real pleasure. Just imagine that bear cub, totally unaware of you watching its every move. With up to 16x zoom, you can see the water droplets glistening on its fur. The high zoom on this camera gets you right in the thick of the action and because it’s optical, you won’t lose any picture quality.

Optical SteadyShot for taking stable handheld pictures while walking.
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Keeps things steady

Now imagine that bear cub spots a shoal of salmon and starts running around, this way and that, wondering how best to snare the fish. It’s a shot you just have to get but you know zooming in on movement can cause blurring. Not so with this camera. On board is Optical SteadyShot, the sure fire solution for perfectly defined action pics. And because Optical SteadyShot is always active, composing your shot on the LCD while moving into the best possible position is a doddle.

Takes sparkling HD video too

Prefer to video the cub? Go for it. Switch between photos and video really easily – literally just a touch of a button – and catch the action in glorious high definition. Everything you shoot looks sharper and clearer with vivid, lifelike colours and rich tones. Then when you get back home, don’t think transferring everything to your PC is mindboggling. PlayMemories software does it all for you in seconds so you can get editing or uploading or e-mailing in the time it takes to make a cuppa. After all, be a shame if that great hi-def footage of your cuddly new friend stayed unseen in your camera, wouldn’t it?

One touch recording of smooth 720P HD movies with stereo sound.
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Photos even look good blown up

There’s nothing complicated about megapixels. The more you have in your camera, the sharper and finer your pictures, especially when enlarged or played back on your big screen TV. No more fuzzy faces, diluted detail or blurred backgrounds. No more hammering away at the delete button. If you want to blow up a great shot of yourself and get it framed, it’s a sure bet you’ll see much more detail with a high megapixel camera. This one has plenty of pixels – over 16 million to be precise - more than enough to make impressive large prints or crop a picture to focus on something specific without losing definition.

Everyone in the shot

Big get-together, family and friends, end of the evening. What do you do? Take a picture of course. But how often have you framed the shot only to find you can’t get everyone in? Poor old great aunt Maude and your mate Tim with half their faces and bodies chopped off. Moving back is one way you can get them in but of course, that means you’re farther away so you’ll lose detail. Better to get a camera with a wide angle lens and pack as much as possible in your shot. Then if you want to home in on someone, maybe your brother Max and all those lipstick marks on his cheek, optical zoom gets you sixteen times closer at the touch of a button. Easy.

Sweep Panorama

There’s times when the scenery is just so vast and never-ending that even a wide angle lens can’t catch it all. So where do you film? Over here, over there? Or do you take several shots and hope they’ll link together somehow? The Solution - Sweep Panorama. You simply press the shutter while sweeping the camera slowly from one side to the other to create one amazing panoramic image.

16.1 megapixels for detailed and crystal clear photos.
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Great photos made easy

Selecting the perfect settings for a particular scene can be daunting. No need to worry with this camera as Intelligent Auto (iAUTO) does all that for you. How? By automatically adjusting settings for up to twelve scenes to give you the best possible photo for your environment.* Having iAUTO on your camera means you’ll never again miss that spontaneous photo opportunity - just pick up your camera and shoot.

Need a creative boost

OK, so that beautiful shot of the bear cub fishing doesn’t look quite as dramatic as you’d hoped. No problem. You can perk it up easily using Picture Effects. Enhance mood and style by choosing from a range of effects including Toy Camera, Partial Colour for stunning monochrome shots, Soft High-Key and trendy Pop Colour.

No point in squinting

We’ve all done it or laughed at someone else doing it. Squinting through a tiny screen to frame a shot or look at a photo. This camera refuses to put you in that ridiculous situation by including a large screen with a wide viewing angle so everything is as easy and comfortable as possible. You’ll enjoy excellent detail and high contrast, even in sunshine. Just imagine being in the mountains, taking shots with your friends, then gathering round at the cabin to enjoy the slideshow.

Let’s face it, we like smiles

They’re natural, spontaneous, here one moment, gone the next. You just don’t have time to set up your camera for a quick smile shot so this one does it all for you. Smile Shutter automatically takes pictures when people smile – great for brides and grooms, birthday celebrations and baby chuckles. Face Detection automatically adjusts exposure, focus and skin tone so everyone looks more natural. Even better, the camera detects up to 8 faces at a time while working on that irritating red eye effect to make sure your portraits are near on perfect.

Make a show of it

So you’re meeting up with your mates and they want to hear all about your trip to Yellowstone Park. Why not set up a slideshow, sit back with your cappuccino and let the photos do the talking? You can choose from four kinds of slideshows – simple, nostalgic, stylish and active – with any of four music tracks stored in your camera memory.

* Scenes include High Sensitivity, Night Scene, Night Portrait, Landscape, Soft Snap, Soft Skin, Fireworks, Beach, Snow, Advanced Sports Shooting, Gourmet and Pet Mode.

Compare Cyber-shots (H90)

	W690	H90	HX10V	HX20V
Sensor Type	CCD	CCD	CMOS	CMOS
Image Stabilisation	Optical Steady Shot	Optical Steady Shot	Optical Steady Shot	Optical Steady Shot
Lens	G lens	G lens	G lens	G lens
HD Video	720p	720p	1080i	1080p
Optical Zoom	10x	16x	16x	20x
Megapixels	16.1MP	16.1MP	18.2MP	18.2MP
Colour	Black, Blue	Black, Silver, Red	Black, White, Red	Black, Brown
Advanced	N/A	N/A	GPS	GPS