Sony DSLRA350K Camera (14.2 MP) inc 18-70mm lens

14.2 MP CCD Sensor

The DSLR-A350 is equipped with the class leading resolution of an exclusive Sony-developed APS-C type CCD image sensor with 14.2 effective megapixels. The sensor boasts approximately 15 times the surface area of the sensors employed in most compact digital cameras, and combines the triple advantages of high resolution, high sensitivity, and a rich tonal range. That is enough power to capture details as fine as a single eyelash, and skin tones that glow with natural, true-to-life colour.

Quick AF Live View- Live Preview of Your Subject

Set your creativity free with SLR-class live view shooting. Unlike previous systems that required a trade off in autofocusing performance, there is no compromise with Quick AF Live View. Instead, you get full SLR functionality and image quality, plus the ability to shoot easily and comfortably from angles and positions you never could before. So you can take advantage of more spur-ofthe- moment photo opportunities, and capture those magic moments without worrying about appropriate focussing or missing a key moment.

Tiltable 2.7" Clear Photo LCD Plus Screen

A large built-in screen with 2-way angle tilt provides a sharp, clear view of your subject and tilts up or down for low-angle or high-angle monitoring in situations where you want a child-level or overhead shot.

Continuous Shooting While Viewing

The DSLR-A350 lets you shoot continuously at up to 3 frames per second while you see your subject in the large 2.7" LCD viewfinder, so you never lose track of the action.

Smart Teleconverter 2X Zoom

At the touch of a button you can zoom in electronically on your subject, reproducing pixels on a 1:1 basis with no degradation in picture quality. One touch zooms in at 1.4X, the second touch advances to 2X zoom -- creating the 35mm equivalent of a 200mm telephoto effect with the DSLR-A350’s standard 18-70mm zoom lens.

Expanded ISO Sensitivity

A broad sensitivity range from ISO 100 to ISO 3200 enables the DSLR-A350 to capture beautiful colour images even in very dim light -- with High ISO Noise Reduction technology that reduces picture noise artifacts at high-sensitivity ISO 1600 and ISO 3200 settings by eliminating noise from RAW data after analog-todigital conversion.

Super SteadyShot

The DSLR cameras incorporates the Super SteadyShot image stabilization system to help prevent blurring caused by camera shake. Unlike lens based systems, the Super SteadyShot system is built into the camera body and works by shifting the image sensor. As a result, it can provide protection against blurring with any lens.

BIONZ Image Processor

The Sony range of DSLR all use the BIONZ image processor, a technology unique to Sony that performs noise reduction, sharpness processing, dynamic range optimisation, colour matrixing and white balance adjustment before digital data is compressed, encoded and stored to memory. The result is a capture of colours with a rich sense of texture and depth, just as the human eye perceives them.

Anti-Dust Technology

With any digital SLR camera, care needs to be taken to ensure that airborne dust particles don’t get into the camera and contaminate the sensor when you’re changing lenses. All DSLR cameras from Sony have an anti-dust coating that prevents static electricity buildup on the low-pass filter, and makes it easier to remove any stray dust particles inside the camera with a blower. In addition, the image sensor itself is fitted with an anti-dust system that dislodges dust particles by vibrating the sensor at high-speed every time the camera is switched off.

Auto Pop-Up Flash

The camera flash automatically pops up and fires when needed, to help first-time DSLR photographers shoot more effectively. Auto Pop-up works in Auto mode and some scene selection modes; Flash is cancelled in Landscape, Sport or Sunset modes and in "Flash Off" position on the Exposure Mode dial.

Eye-Start Autofocus System

It begins precision autofocus adjustments the moment you raise the camera to your eye -- so unlike some DSLR cameras that don’t start focusing until the shutter button is half-pressed, the Sony DSLR-A350 never slows down your ability to catch fast action.

9-Point Center Cross AF Sensor

A fast focus motor and improved focus control help bring images into sharp definition more quickly, with predictive focus control that automatically calculates the position of a fast-moving subject.

PhotoTV HD Viewing

The DSLR-A350 automatically creates high-resolution thumbnail images for viewing on Sony’s BRAVIA HDTV in optimized PhotoTV HD mode, with image format adjustable for standard 3:2 or widescreen 16:9 display.

STAMINA Battery Power

In optical viewfinder mode, you can take up to 730 shots on a fully charged NPFM500H InfoLITHIUM battery -- and you’ll be able to see about how much power remains in percentage increments, so you can keep shooting in confidence.

Advanced Lenses and Accessories

Expand your creativity in DSLR photography: precision Sony DT zoom lenses and specialty lenses, Sony "G" Series lenses with advanced motorized autofocusing, amazingly bright Carl Zeiss® lens designs, professional-quality flash units, and Minolta a-mount lenses.