Sleek, stylish and available in a range of gorgeous colours, the W350 puts a bundle of smart features at your fingertips. Breathtaking ultra-wide images are now in easy reach with Sweep Panorama, while the trio of Smile Shutter, Face Detection and enhanced Self-portrait mode mean your portraits will show people at their best. A high-grade Carl Zeiss lens offers 4x optical zoom and 26mm wide angle, so you can capture more memorable moments, whether they're close up or far away. As well as impressive 14.1 megapixel resolution images, the W350 can also record videos in 720p HD. Retouching functions and built-in transfer software complete the package, offering you quick and easy ways to get the most out of your shots.
Capture the perfect panorama,
just press and sweep. View larger
Perfect panoramas, self-portraits you'll love
Seen an amazing view, a great group shot, an expansive landscape? Select Sweep Panorama, press the shutter and sweep the camera across the scene. This new shooting mode takes more than 30 images at 10 frames per second, then stitches the shots together to create the ultimate seamless horizontal or vertical panorama in an instant. How many times have you pressed delete on a self-portrait? Choose Self-portrait mode and the W350 will wait for the perfect composition while you hold the camera at arm's length, then fire the shutter when you're perfectly framed.
Choosing the right settings
The W350 is packed with clever features that take the effort out of taking great pictures. If you're just getting started with a camera, Easy Shooting mode ensures it's a fun experience, with simplified controls and easy-to-read instructions. Intelligent Auto recognises scenes, lighting and faces and adjusts settings, so that wherever you are and whatever the situation, you'll get the best results possible. Make handshake a thing of the past with Optical SteadyShot, which reduces blurring when you're shooting in low-lit conditions. Trickier shots like twilight landscapes and backlit portraits are taken care of with Intelligent Scene Recognition. Choose from eight pre-set exposure modes and the W350 will automatically alter aperture, shutter speed and colour balance so you get great results in a range of conditions. And people will shine in your portraits, thanks to Smile Shutter, Enhanced Face Detection and anti- blink mode.
The 14.1 megapixel resolution means
you can enlarge your photos to A3
without loosing any detail. View larger
The W350 comes with a Carl Zeiss Vario-Tessar lens with 4x optical zoom, bringing distant subjects into sharp focus, and has a 26mm wide angle capacity for squeezing more people and bigger landscapes into your pictures. Quick responsive shooting and clear, detailed images are delivered by the CCD sensor working with the BIONZ processor, so you can make the most of the camera's impressive 14.1 megapixel resolution. At this size you'll be able to make a quality poster print at up to A3, or crop the image without losing any of its crisp detail.
Your home movies in beautiful HD
The W350 isn't just about taking great still pictures. Turn the dial to movies and you're ready to record in 720p HD at 30 frames per second. Want to watch your movies on the big screen? HD output lets you view your videos and photos on HD TV, with the use of an optional cable. Add effects and music with HD slideshow, and create a really fun display.
On the big screen
Flip the W350 round and you'll find a generous 2.7" Clear Photo LCD screen. High contrast and clear details make it easy to frame your shots, choose menus and view photos, even in bright conditions. It's big enough to be viewed by more than one person, so you can relieve the moment there and then.
Find, re-touch and share your pictures
Get your photos looking their best, in an instant. The W350 comes with fun in-camera image retouching functions like trim and red-eye correction, for quick fixes. Want to share them? Built-in Picture Motion Browser (PMB) software means you can easily upload images to the web. Just connect your camera to any web-enabled PC and start sharing your photos and videos on the internet.